523 - How You Should be Using Video to Make More Profit with Grant Shaddick
Why you should listen
- Unlock the Power of Video: Learn how video can transform your sales process, making it more personal and effective, and why it's becoming an essential tool for businesses in the digital age.
- Efficiency and Quality Combined: Discover how Tella offers the perfect balance between ease of use and professional-quality video production, saving you time without compromising on the impact of your content.
- Stay Ahead with AI: Gain insights into the future of video editing and content creation with AI and how Tella is leading the charge in making advanced video production accessible to everyone.
Looking to elevate your business with the power of video? In this episode, we dive into the game-changing impact of video on your business. Grant Shaddick, co-founder of Tella, reveals how they are revolutionizing how small businesses, startups, and freelancers use video to connect with clients, streamline their sales process, and enhance their online presence. Discover the secrets to creating high-quality video content effortlessly, the advantages of Tella over traditional editing software, and the future of video in business with AI advancements.
Key Highlights
- Using video for pre-sales calls: Grant details how video improves the sales process by allowing sellers to connect with prospects early, control the narrative, and add personality before calls through asynchronous videos covering why to work with them and what to expect.
- Repurposing content for social media: Grant explains how Tella allows users to easily break videos into clips and recut or copy clips to new videos, repurposing existing content for social media, answers to common questions, and personalized responses.
- Application in Sales and Operations: Grant shares how Tella can be integrated into various business processes, including pre-sales to enrich customer interactions and operational tasks like client onboarding and team updates, facilitating better asynchronous communication.
- Future of Video with AI: Grant shares insights into the future developments at Tella, especially how AI will play a crucial role in automating video editing to produce YouTube-quality videos effortlessly, highlighting the ongoing evolution of video as a critical tool for business communication and marketing.
About Grant Shaddick
Grant is the cofounder of Tella, a screen recorder that edits videos for you. Originally from New Zealand, Grant moved to The Netherlands in 2015 to join Dutch startup Bynder. Grant co-founded his first startup in 2018, which was acquired by InVision at the end of 2018. In June 2020, Grant left InVision to join startup accelerator Y Combinator and start Tella.
Resources and Links
- Tella.tv
- Y Combinator
- Grant’s LinkedIn profile
- Grant on Twitter: @9ranty
- Tella on Twitter: @TellaHQ
- Superhuman.com
- paulhigginsmentoring.com/resources
- Video set up
- Previous episode: 522 - You Are Your Brand with Peter G. Goral
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