710 - Your Vendor Won't Warn You the Wallet Is Moving
Your vendor referral pipeline has quietly slowed over the last six months, and you cannot put your finger on what changed. In this episode, I explain why the deals that would have been a certain size last year are landing at less than half, and why your platform will never be the one to warn you. I have spent 35 years on the partner side of the two biggest franchises in the world, Coca-Cola and then SaaS, always the side making the truck run, never the one holding the secret formula, and the pattern repeating now is one I watched play out at Coke 20 years ago. The wallet is moving, AI is compressing the work partners used to bill for, and the vendor's share price depends on you not noticing. If you are the number one partner in your platform community and have nowhere else to send your business, this is the bet worth looking at before it gets made for you.
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