501 - Building Brands to Stand Out With the Kevin Bacon of Salesforce with Eric Dreshfield
Episode Overview
In this insightful episode, we're joined by Kevin Bacon of Salesforce as he delves into the transformative power of branding for ISV partners and consultants. Transitioning from his earlier career, Eric spotlights the importance of a standout brand presence in the bustling Salesforce ecosystem. Dive in for an enriching conversation on branding, events, and the art of standing out.
Key highlights
- The importance of referrals in generating revenue for cloud consultants. They also emphasized the need for a robust marketing program to supplement referrals and accelerate business growth.
- The concept of mental availability in marketing, emphasizing the importance of being top of mind when customers are ready to make a purchase. They also mentioned strategies such as share of voice and creating content through freelance or contract writers to build brand awareness and increase revenue in B2B marketing.
- The importance of generating great content in today's age, highlighting that it doesn't necessarily have to be done by oneself. They also touched on the emergence of AI-generated content and its limitations, emphasizing the need for human creativity and expertise in generating unique and valuable content.
About Eric Dreshfield
Eric Dreshfield is a "Connector," a blogger and marketer, a mentor for those new to the Salesforce ecosystem, and a Community Advocate. Working in the Salesforce ecosystem since 2009, with experience across multiple industries, including transportation, retail, life sciences, and more, Eric can bridge the gap between technology and those who rely on it. He is the Founder of Midwest Dreamin' and a member of the Salesforce MVP Hall of Fame. By day, he is the Principal Consultant at Dresh For Success LLC and the "Kevin Bacon" of the Salesforce Ecosystem. #EqualityForAll
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