702 -Firing Your Agency Won't Get You More Leads
Firing your agency won't get you more leads. I got on a call this week with an MSP owner in a market with over 2,500 providers, all deals mostly on price, who had burned two years and thousands of dollars on two different agencies with next to nothing to show for it. In this episode I break down why the problem was never the agency: it was that he had never picked who he serves, so every piece of content defaulted to generic, because generic is the only thing that fits everyone. I walk through the exact order that actually works, pick one type of client where your best results already live, rewrite your profile in your own words for that one buyer, and only then brief an agency or run the outreach yourself. If you've been throwing mud at the wall and blaming whoever's holding the bucket, this one's about the decision only you can make.
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- Previous episode: 702 - Why AI Makes You More Valuable, Not Less, with Sarah McDevitt
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