649 - The Real Reason Your To-Do List Never Gets Done (It's Not What You Think) with Kelly Fifield


Why you should listen

  1. Kelly Fifield shares her practical approach to using AI for productivity without getting lost in complicated automations that waste weeks of your time.
  2. Discover the critical difference between using AI as a task-focused executive assistant versus a strategic business coach—and why you need both to avoid getting trapped in research while missing revenue goals.
  3. Learn why starting simple with AI beats jumping straight to complex automations, and get Kelly's framework for deciding what to automate first.


Are you drowning in AI tools and automation tutorials that promise everything but deliver confusion? I sit down with Kelly Fifield, a certified life coach who helps coaches incorporate AI and productivity systems into their businesses. We cut through the hype to discuss what actually works: using AI as your executive assistant and strategic coach, creating content from coaching calls, and why you should avoid the automation rabbit hole until you've solved problems the simple way first. Kelly reveals her honest take on ChatGPT vs Claude vs Gemini, how to use Notebook LM for processing large content libraries, and the one emotion causing most of your procrastination. If you're tired of wasting time on AI tools that don't deliver, this conversation will help you focus on what matters.


Key Highlights

  • The Real AI Workflow: Kelly's practical daily AI stack—using ChatGPT for most tasks due to no conversation limits, Claude for nuanced responses despite memory issues, and Gemini for large file handling. Plus why she stores everything in Google Drive documents rather than trusting AI memory.
  • Content Creation from Coaching Calls: The systematic approach to repurposing coaching calls into social content, testimonials, and email marketing using AI transcription and editing—speaking once and letting AI do the rest.
  • Why Agents Aren't Ready: Kelly's honest assessment of AI agents and automation tools like N8N—they're not worth the time investment yet. Her rule: solve the problem simply first, get the system working with basic tools or a VA, then automate only after you've proven it works.


About Kelly Fifield

Kelly Fifield is an AI systems strategist, productivity specialist, and certified life coach whose frameworks deliver organized focus and AI-amplified results. She works on Rick Mulready’s AI Playbook team, where she’s fielded thousands of entrepreneur questions about AI and turned that frontline experience into practical, repeatable workflows and systems.

A former math teacher, Kelly balanced three jobs while transitioning into AI and operations, pressure-testing the systems she now teaches. On her podcast, she shares plain-English strategies for dramatic productivity gains. With AI in the mix, clients routinely achieve output that once took a team. They say sessions with Kelly are the best part of their week - clear next steps, real momentum, and a coach who’s warm, direct, and genuinely fun to work with.


Resources and Links

It means a lot to me and to the guests. If you enjoyed listening then please do take a second to rate the show on iTunes.  Every podcaster will tell you that iTunes reviews drive listeners to our shows so please let me know what you thought and make sure you subscribe using your favourite player using the links below.

Listen to one of these next ...