463 - Using Linkedin Outreach to Grow your Cloud Consulting Business with Massimo Ianniruberto
Episode Overview
If you want to generate more leads to bring needed cash flow into your Cloud Consulting business - this is for you.
Massimo outlines going from failure to success using Linkedin Outreach for his Cloud Consulting business.
Key highlights
- How Massimo's ideal client has shifted over the years and how they focused on certain industries, particularly mortgage, and insurance. They also talked about their journey in identifying the ideal client and the right method of messaging and communication, including the importance of creating a connection and bringing it to email or phone calls.
- Massimo and Paul discussed how they started working together and how Paul helped Massimo pivot from being a generalist to focusing on the insurance industry. They also discussed the importance of personalizing messaging and testing different scripts to engage with potential clients effectively.
- How Massimo shifted their focus from a service-based business to a product-based one by verticalizing and niching down. They also talked about leveraging LinkedIn to build strategic partnerships and how to sell benefits instead of features.
- BluRoot's journey and success, including their use of LinkedIn and YouTube for marketing and the importance of having business partners. Massimo wished he had known the value of having business partners to accelerate growth earlier.
- How to productize services as a Zoho partner and the importance of playing to one's strengths. They also talked about potential resources for customer service and upcoming events.
- Using LinkedIn outreach to grow a Zoho business, focusing on picking a niche, customizing messages, and leveraging strategic partners. Massimo shared his success in focusing on verticals like insurance and mortgage and buying a business unit powered by Zoho.
About Massimo Ianniruberto
Massimo Ianniruberto is the Founder of BluRoot.
He started 10 years ago as all things to all people and has cleverly focused on two drivers to scale his business as one of the fast-growing Zoho partners on the planet.
1) Vericals - insurance and mortgage
2) Product - Tailored solutions powered by Zoho
He is a former entrepreneur of the year in Canada.
In his free time, he enjoys watching basketball and playing Gran Turismo.
Resources and Links
- Massimo's Website: https://bluroot.ca/
- Massimo's LinkedIn profile: https://www.linkedin.com/in/massimoianniruberto/
- Paulhigginsmentoring.com
- Scaling Blueprint
- Cloud Consultants Collective
- SendSpark
- Join our newsletter
