559 - Three Cold Email Myths Busted with Damien Elsing
Why you should listen
- Learn the truth behind common misconceptions about cold email and how to overcome them.
- Discover actionable strategies to increase your cold email open rates and responses.
- Gain insights from an industry expert with years of experience in cold email marketing.
Are you struggling with cold emails that just don't get responses? In this episode, I sit down with Damien Elsing from CLCK Digital to bust three common myths about cold emailing that are holding you back. Damien shares his expertise on what really works in cold email campaigns, how to make your outreach more effective, and how to avoid the traps that lead to low engagement. Whether you're a seasoned marketer or just starting, this episode will give you actionable insights to improve your cold email game.
Key Highlights
- Ideal client profile and services: Damien's ideal clients are small to medium-sized businesses, often in B2B industries with complex sales cycles. His agency helps them implement and get the most out of HubSpot, as well as providing outbound lead generation services using cold email. The sweet spot is working with sales teams of 1-5 people, about half of whom are already HubSpot users.
- Myths and best practices for cold email: Damien debunks three common myths about cold email: "I don't reply to cold emails, so why would anyone else?", "I should treat cold email like email marketing.", "I can just use my existing domain/email for cold outreach."
- Summary and resources: Paul summarizes the key takeaways and provides links to Damien's playbook on cold email, as well as his LinkedIn profile and agency website. He also offers to introduce Damien to Salesforce and HubSpot partners who may benefit from his expertise.
- Practical tips and results: Damien shares some practical tips that will help you get better results.
About Damien Elsing
Damien has been a HubSpot Partner for almost ten years, and runs an Australian-based sales and marketing consulting agency. Damien's first business was selling Joomla websites door-to-door to cafes and restaurants. He quickly became interested in other (less strenuous) areas of marketing and sales, in particular, copywriting and messaging. After pivoting to a freelance copywriting business, Damien eventually grew to offer agency services, including HubSpot implementation management and content marketing. In the last couple of years, Damien has also offered B2B lead generation services using the cold email skills he developed to promote his business.
Resources and Links
- Clck.com.au
- Damien’s LinkedIn profile
- Apollo.io
- Zoominfo.com
- Clay
- Previous episode: 558 - Breaking Through the Partner Pack to Stand Out with David Priemer
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