529 - The Future of CRM with Jon Ferrara
Why you should listen
- Gain valuable insights from Jon Ferrara, who has decades of experience in the CRM industry, including founding one of the earliest CRMs, GoldMine.
- Learn about the next evolution of CRM systems that focus on building relationships across entire businesses, not just enhancing sales processes.
- Discover a special offer from Jon, providing you with tools to enhance your business and client relationships effectively.
In this episode, Jon Ferrara, a pioneer in the CRM industry and founder of Nimble, shares his extensive knowledge and experience. He discusses the transformation of customer relationship management systems and how his current venture, Nimble, is innovating to serve not just sales teams but entire organizations. Jon emphasizes the importance of using CRMs to build meaningful business relationships rather than just managing sales data.
Key Highlights
- CRM's Shift Away From Relationships: CRMs like Siebel shifted from empowering users to prioritizing management control and sales tracking, ignoring the importance of relationships. This caused data silos and lack of use as users weren't helped in their roles.
- Nimble As A Team Relationship Platform: Nimble addresses the need for a common platform where all team members can build relationships through contacts and workflows. It works where users live online and integrates disparate systems for a unified view.
- Daily Habits For Business Growth: John's daily success habits include early planning with purpose, passion and process documentation. Continuous learning also fuels his drive to help entrepreneurs through Nimble's empowering model.
About Jon Ferrara
Jon is a serial entrepreneur and noted speaker about social, sales, and marketing. He has re-imagined CRM by building Nimble - The relationship-focused CRM for the entire team. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in Customer Relationship Management (CRM) for Small to Medium-sized Businesses (SMBs).
Resources and Links
- Nimble.com
- Jon’s LinkedIn profile
- Jon on Twitter: @Jon_Ferrara
- Jon on Instagram: @jonferrara
- Jon’s Facebook profile
- Get the exclusive offer for Tech Consultants here!
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