707 - One Coffee. One Insider. Six Months Off Your Build.
Your prospects can tell within about 10 minutes of a Zoom call that you don't really know their industry. In this episode, I share the coffee meeting that stopped me from launching a hotel and cafe service line at Coca-Cola that would have made me the laughing stock of the trade, and the one detail 50 trade articles never mentioned. I break down what an industry coach is (not a professional coach, but a peer with 20 or 30 years of operating scars and nothing to sell you), why most SaaS partners resist finding one, and what the ask looks like in verticals like estate law, industrial automation, and MSPs. I finish with three questions you can answer before you build your next vertical offer. If you've picked your niche but still catch yourself using platform words instead of industry words, this one's for you.
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