552 - How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine Gray
Why you should listen
- Learn how Geraldine manages her business while working only two days a week, focusing on efficiency and delegation.
- Gain insights from a Salesforce Hall of Famer on effective Salesforce implementation and client management.
- Discover the benefits of fractional leadership roles and how they can contribute to business success.
Balancing a tech consulting business and a personal life can be overwhelming, but Geraldine Gray shares how she successfully manages her thriving Salesforce Acceleration company while working only two days a week. With a supportive team of 40 people, Geraldine reveals the strategies that enable her to maintain such a balance. As a 13-time Salesforce MVP and member of the Salesforce Hall of Fame, Geraldine's insights are invaluable for anyone looking to scale their business efficiently.
Key Highlights
- Endiem's remote and fractional workforce model: From the early days, Geraldine has leveraged a remote team. She has found this model effective, with the remote team deeply integrated and participating directly with clients.
- Geraldine's health challenges and work-life balance: In 2022, Geraldine was diagnosed with breast cancer and took nearly a year off from the business to undergo treatment. This experience led her to restructure her work schedule to only 2-3 days per week, focusing intensely during that time and fully separating work and family life. She credits this change with allowing her to recover while still running the business effectively.
- Geraldine's daily routines and productivity habits: Geraldine has developed a highly structured and focused approach to her 2-3 work days per week, using a bullet journal system to prioritize tasks that drive revenue, urgency, or customer satisfaction. She has also empowered her team to take on more responsibility, only involving herself in the most critical decisions.
- Geraldine's advice and wishes: If Geraldine could grant one wish, it would be to help other partners get in front of the right customers. Her second wish would be for more partners to participate in the Salesforce Impact Accelerator program, which she credits with significantly boosting endiem's growth. Her final piece of advice is to take more time off, especially in the summer months, and fully delegate to a trusted team.
About Geraldine Gray
Geraldine Gray is the founder and CEO of Endiem, a long-established and well-trusted scale and profit Salesforce partner. She is a 13x Salesforce MVP (Most Valuable Player) and is now a Salesforce Hall of Fame member.
She founded the Salesforce Girly Geeks in 2010 before she knew it was “cool to be a woman in tech” because she wanted some people to hang out with at Dreamforce. The group grew from 25 women at the first happy hour in a bar in San Francisco to 80 women at the second meet-up in 2011, 400+ women the following year, and so on. After five years and while pregnant with twins, she handed the program to Salesforce, which became Salesforce Women in Tech, with thousands of members and over 100 local groups.
In 2023, Geraldine battled breast cancer. The team did brilliantly without her, and she is back in the office leading the team. Towards the end of the year, she led Endiem as a partner to participate in the Salesforce Impact Accelerate Program, a game-changing 12-week program designed to help partners from small businesses and underrepresented groups thrive in the Salesforce ecosystem.
She is originally a Brit but has lived in Houston, Texas, for over twenty years. This is not her first rodeo.
Resources and Links
- Endiem.com
- Geraldine’s LinkedIn profile
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