549 - Expert Outreach Strategies to Drive Top of Funnel Success with Tom Simpson
Why you should listen
- Discover strategies to rejuvenate your lead generation efforts and fill the top of your funnel.
- Gain insights into maintaining accurate data and effective prospecting methods.
- Understand the benefits of staff augmentation to streamline your business operations.
Are your referral sources drying up, leaving you struggling to generate new leads? In this episode, I sit down with Tom Simpson, founder and CEO of We Are Team Rocket, to discuss how to revitalize your lead generation strategy through targeted, multi-channel outreach. We explore tech consultants' common challenges, from managing numerous tasks to finding reliable lead sources, and Tom shares innovative techniques to overcome these hurdles. Learn how to ensure accurate prospect lists, protect your LinkedIn profile, and leverage staff augmentation to boost your productivity.
Key Highlights
- Ideal clients and problems solved: Tom shares that his ideal clients are primarily agencies, consultants, SaaS companies, tech companies, and IT service/product companies, with about 60% based in the UK and the rest globally in tech hubs like the US, Israel, Singapore, and Australia. He explains that they outsource top-of-funnel lead generation and demand generation to automate and scale their growth.
- Challenges in the current market: Paul and Tom discuss the increasing difficulty of outreach, with email becoming less effective due to changes by providers like Google, and LinkedIn also becoming more saturated. They note that outreach requires more t:argeted, personalized approaches to stand out.
- Leveraging LinkedIn vs. email: Tom explains that the balance has shifted, with LinkedIn now driving about 65% of leads compared to 35% from email. He recommends LinkedIn as the primary channel, using email selectively for high-ticket deals or competitive landscapes.
- Competitor intelligence and data accuracy: Tom describes how they use a blend of techniques, including competitive intelligence on a client's competitors, to build highly targeted and accurate prospect lists. He emphasizes the importance of data quality and verification to avoid wasted effort.
- Staff augmentation and design support: Tom discusses how they've expanded into staff augmentation, providing clients with remote talent like executive assistants, SDRs, designers, and developers from their team in Sri Lanka. He highlights the design support as a key offering.
About Tom Simpson
Tom Simpson is the founder & CEO of We Are Team Rocket, a B2B growth marketing agency based in the UK and Sri Lanka - they support businesses to achieve predictable revenue by providing omnichannel outreach services to automate top-of-funnel lead generation via Cold Outreach & Intent Empowered Outreach (ABM).
With 20+ years of experience in omnichannel B2B outreach, growth hacking, and top-of-funnel and pipeline automation, Tom knows what it takes to bring innovative growth strategies to life.
Resources and Links
- Weareteamrocket.com
- Tom’s LinkedIn profile
- Apollo.io
- Headway
- Previous episode: 548 - Who Are Your Champions?
- Check out more episodes of The Paul Higgins Show
- Paul Higgins Mentoring Youtube channel
- Tech Consultant’s Roadmap
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- Find out more about Paul and how he can help you
