586 - Do Google Ads Work for Tech Consultants with John Horn
Why you should listen
- Learn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness.
- Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape.
- Gain insights into the power of retargeting ads and how to create effective campaigns that resonate with your audience.
Are you struggling to generate leads beyond referrals and partnerships? In this episode, we tackle this common challenge with expert insights from John Horn, CEO of the StubGroup. With over 11 years of experience in digital marketing, John reveals how Google Ads can be a game-changer for tech consultants and businesses seeking to attract more clients. He discusses the mechanics of Google Ads, the platform's enduring relevance despite emerging AI competitors, and effective strategies for retargeting ads to engage potential customers who have already shown interest in your services.
Key Highlights
- Google Ads Mechanics: John explains the different types of Google Ads, including search campaigns, display ads, and YouTube ads, emphasizing their roles in attracting new customers.
- Enduring Value of Google: Despite the rise of AI and alternative search engines, John argues that Google remains a vital platform for businesses, particularly for B2B lead generation.
- Power of Retargeting: Discussion on how retargeting ads can effectively engage visitors who have previously interacted with your website, enhancing conversion opportunities.
- Niche Marketing Insights: John shares strategies for tech consultants to niche down their advertising efforts, focusing on specific questions and problems that potential clients are searching for.
About John Horn
John Horn is the CEO of StubGroup, a digital advertising agency and a premier Google ad agency. Subgroup has helped over 2000 clients, across 15k campaigns, with their paid ads and suspension issues. They have generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more.
John has also taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views. When he's not marketing, John loves spending time with his wife and two little boys and exploring the Texas countryside he calls home.
Resources and Links
- Stubgroup.com
- John's LinkedIn profile
- StubGroup Youtube channel: @Stubgroup
- Previous episode: 585 - The LinkedIn Assistant That Helps Users Save Time and Make Money with Joe Apfelbaum
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