538 - 50%+ Growth Fuelled by a Proactive Culture with Ross Latta
Why you should listen
- Learn how to scale your team efficiently and manage growth challenges in a competitive market.
- Discover how to maintain a positive and productive work culture, even as your team expands.
- Understand the importance of building and maintaining strong relationships with key partners like NetSuite to drive business success.
Are you struggling to grow your team while maintaining a positive work culture? Are you struggling to build and leverage relationships with key partners like NetSuite? If these challenges sound familiar, then this episode is for you.
In this episode, I sit down with Ross Latta, CEO of MacroFin, about growing a small team into a larger one while proactively managing company culture. Ross shares his journey from a qualified chartered accountant to leading a multi-award-winning NetSuite Alliance partner. With his extensive experience in professional services, technology, and media industries, Ross has led numerous NetSuite implementations and built a successful internal billing and operation system at MacroFin. Tune in to hear Ross's insights on scaling businesses, managing relationships with NetSuite, and maintaining a positive work culture.
Key Highlights
- MacroFin's ideal clients and services: Ross explains that MacroFin's typical clients are fast-growing software and fintech businesses in the UK and Europe, often backed by private equity. They help these clients design their finance operations, implement NetSuite as their ERP system, and guide them through the ERP implementation process.
- Shift from relying on NetSuite leads to generating own leads: Ross discusses how MacroFin initially relied heavily on leads from the NetSuite sales team, but has shifted to generating more of their own leads due to a slowdown in the market. This involved building stronger relationships with individual NetSuite sales reps and hiring a dedicated sales and marketing manager.
- MacroFin's proactive culture and employee benefits: Ross describes the intentional steps MacroFin has taken to create a positive, productive work culture, including offering flexible work hours, no-meeting Fridays, and providing executive coaching to help employees manage the challenges of consulting work. This is aimed at avoiding the long hours and burnout common in professional services.
About Ross Latta
Ross is CEO at MacroFin, a multi-award-winning NetSuite Alliance Partner. Before starting MacroFin 2018 with his esteemed Business Partner, Ross qualified as a Chartered Accountant. He gained his MBA in Australia, working in multiple Senior Finance roles across Professional Services, Technology, and Media companies.
Ross has undertaken multiple system implementations on the client side and led large finance teams through organizational and process changes in Australia and the UK. Ross has led as Principal Consultant and Project Manager for 20 NetSuite implementations for complex, multi-layered organizations.
He has overseen 100+ NetSuite projects as Executive Sponsor and Technical Accountant support. Recently, at MacroFin, Ross has successfully built an internal billing and operations system, using his expertise in complex accounting processes, data migration, and business process design. He is continually working to expand his business with the support of his talented team. In his spare time, he enjoys golf, football (with Aussie rules!), skiing, and traveling.
Resources and Links
- Macrofin.co.uk
- Ross’s LinkedIn profile
- Email: [email protected]
- Previous episode: 537 - Topline Revenue Growth Through Alignment to Your Target Market with Philippe Bouissou
- Check out more episodes of The Paul Higgins Show
- Tech Consultant’s Roadmap
- Join our newsletter
- Join the Tech Collective
- Suggested resources
- Find out more about Paul and how he can help you
