604 - Why Your Client’s Outbound Isn’t Working—and the Data-Driven Fix That Is with Jordan Crawford
Why you should listen
- Learn why tech isn’t the real reason outbound fails—and how messaging rooted in insight changes everything.
- Discover how to craft Permissionless Value Propositions (PVPs) that prospects want to read before they know your name.
- Understand how to guide clients beyond tools like Clay and Apollo and into high-impact GTM strategies.
If your clients aren’t getting results from outbound, the problem isn’t the tools—it’s the messaging. In this episode of the Paul Higgins Podcast, I speak with Jordan Crawford from BlueprintGTM.com, who shows us how to flip the script on outbound by building data-backed messages that resonate. Jordan shares how vertical SaaS companies are generating replies by engineering relevance at scale, structuring insights into high-value messages, and rethinking personalization entirely. Whether your clients use Salesforce, Zoho, HubSpot or another CRM, this episode will help you position your services as a growth driver—not just a tech install.
Key Highlights
- SMS vs. Email Engagement: Learn why SMS consistently achieves 90–95% open rates within 90 seconds, significantly outperforming traditional email campaigns.
- CRM Workflow Integration: Understand how Sinch Engage integrates seamlessly with leading CRMs like Salesforce, HubSpot, and Zoho to automate messaging through SMS, MMS, and even RCS.
- AI and Automation: Explore how keyword recognition and conversational AI are being used to trigger automated replies and enhance the personalization of SMS campaigns.
- The Future of Messaging: Get a glimpse into Rich Communication Services (RCS) and how it will bring richer, branded, and interactive mobile messaging to businesses by the end of the year.
About Jordan Crawford
Jordan Crawford is an advisor at companies like Clay and Tennr, and works with startups to help them design data-driven messages that are independently valuable to their prospects for vertical SaaS companies.
Resources and Links
- Blueprintgtm.com
- Cannonballgtm.com
- Cannonballgtm.substack.com
- Jordan's LinkedIn profile
- Previous episode: 603 - Unlock 95% Open Rates with SMS withLee Weinberger
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