646 - Why This Consultant Targets Job Postings Instead of Cold Outreach (And Gets Better Results) with Andy Culligan
Why you should listen
- Discover why targeting companies posting job ads on LinkedIn crushes cold outreach, and how Andy positions himself to connect directly with decision-makers actively looking for his expertise (no complex funnels required).
- Learn how podcasting opens doors. Andy shares how it gets him in front of impossible-to-reach prospects, plus the truth about why most consultants quit after two episodes.
- Get Andy's exact visibility playbook including how to leverage awards and PR for massive LinkedIn engagement, why offline networking is making a comeback, and the AI-powered intent data strategy that identifies which accounts are actively searching for solutions like yours right now.
Most consultants hit the same wall. Their personal network dries up. Cold outreach feels like screaming into the void. Every marketing guru pushes complex funnels and expensive ad campaigns that don't work for high-ticket consulting.
In this episode, Andy Culligan breaks down how he built his fractional CMO practice serving $10M-$50M SaaS companies without cold outreach at scale or massive marketing budgets.
We explore why SaaS companies get stuck at key revenue milestones and what changes in their go-to-market approach. Andy shares his team's MarTech stack and how they've automated client operations using AI agents that analyze contracts and recommend pricing to prevent churn.
If you're selling high-ticket services and tired of tactics that don't work for consultants, this delivers the blueprint.
Key Highlights
- The SaaS Valleys of Death: Why companies get stuck at $5M, $10M, and $15M ARR—everything from team structure to marketing must completely change at each milestone
- Eating Your Own Dog Food: How Andy's team tests every strategy on themselves first—from content repurposing to LinkedIn tactics that drive real conversations, not vanity metrics
- When Relationship Selling Dies: The shift from founder-led sales to systematic account-based marketing—market mapping and surrounding target accounts without relying on personal networks
- MarTech That Actually Works: Andy's honest take on Apollo.io, LinkedIn Sales Navigator, Clay, and HubSpot—plus when simple beats sophisticated
- Rapid AI Development: How Andy coded complex client solutions in 10 hours using ChatGPT-5 that would have taken a week—why limited coding knowledge plus AI is now enough
About Andy Culligan
Andy is a fractional CMO, and CEO / Co-Founder at purple path, a GTM partner for B2B SaaS companies.
Andy describes himself as a sales person stuck in a marketer's body, and excels in aligning marketing and sales teams to drive revenue growth.
With over a decade of experience in SaaS martech, Andy has built and lead teams to success, making him the go-to CMO resource at a fraction of the cost.
Resources and Links
- Purplepath.io
- Andy’s LinkedIn profile
- growth path Podcast
- Apollo.io
- Clay
- Bombora
- Leadfeeder
- Riverside
- Previous episode: 645 - How to Build AI Automations That Actually Make You Money with Jason Alberti
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