WELCOME TO THE PAUL HIGGINS PODCAST

You built it to seven figures. You made the WHO, WHAT, and HOW decisions that most SaaS partners are still sitting in front of.

This is where you share what it actually took , so the next wave does not have to figure it out alone.

WHO LISTENS

Founder-led SaaS partners (Salesforce, HubSpot, Zoho, NetSuite, Monday.com, Acumatica, Microsoft etc..etc) at mid to high six-figure revenue building toward seven. 

Self-funded.

1 to 10 team members. Ready to decide.

Their biggest challenges:

  • Getting clear on WHO to target so their marketing compounds rather than scatters.
  • Building a WHAT that earns without them in every delivery. 
  • Getting out of delivery to own their lead generation. 
  • Moving from project grind to recurring revenue. Building a team so the business stops running through them personally.
HOW CAN YOU HELP THEM?

This audience moves on proof, not theory. What worked, what it cost, and what changed after.

If you are a SaaS partner: share your WHO, WHAT, or HOW decision. Specific results. Specific numbers. Specific turning points.

If you are a platform expert: show how partners use your tools to build competitive advantages and get out of delivery faster.

If you are a business strategist: share frameworks that break the founder bottleneck and build businesses that compound.

One rule: no recycled advice. They can get that from AI. What they cannot get is your actual experience

WHAT YOU GET
  • An engaged audience actively investing in their business model, not passively listening.
  • Professional production. 
  • Promotion across our newsletter, LinkedIn, and partner network. 
  • Content you own and can repurpose.
  • Connection to 700 plus episodes of peer context you can reference for your own positioning.

NEXT STEPS: 

Book a time for the interview

Need a custom slot? Email [email protected].

BOOK HERE

Check out the questions I typically ask

Five minutes of prep. Conversational, not scripted.

Interview prep link

Before the interview, send to [email protected]:

  • Your brief bio (2 to 3 sentences). How the audience can connect with you. A high-resolution headshot for episode promotion.
  • A few practical notes:

A professional mic is preferred. Here is what we use as a guide. Find a quiet closed space for the recording. It is audio and video. Whitelist [email protected] — prep notes and reminders will come through before the date.

As a Guest

You will be added to our weekly newsletter: real strategy and interviews from SaaS partners making deliberate decisions. One email a week. Unsubscribe any time.

ABOUT THE HOST

Paul Higgins works with SaaS partners on three decisions: WHO to target, WHAT to sell them, and HOW to get out of delivery and own their lead generation.

He built, scaled, and sold his own tech business in 2019. Before that, 17 years at Coca-Cola. Nine-plus years working with SaaS partners across hundreds of businesses and more than 700 plus interviews.

Every episode comes from that pattern recognition. Not theory. What is actually working inside real partner businesses right now.

SOME OF OUR SHOW REVIEWS:

Great Tips!

As a host, Paul Higgins really dives deep with this guests, drawing out the best tips for increasing sales. I highly recommend checking out “Accelerated Sales” if you’re looking to grow your business!

Fantastic Podcast

This is a great podcast to listen to with so many actionable takeaways. High quality content with actionable takeaways. Paul is leading top notch discussions with excellent guidance.

Paul knows his stuff

Straight to the point without a lot of fluff, Paul has actionable ideas and insights in every episode. He’s also rounded up some terrific guests that bring the knowledge bombs! Dig in and grow your sales.