681 - Generalists Get Referrals Specialists Get Chosen
Your revenue is inconsistent and you already know why you haven't made the decision yet. In this episode, I break down the WHO problem most SaaS partners mistake for a skills problem, why serving more industries makes you the best option for no one, and the audit I run on every client's last twelve months of revenue to find their real signal. I share what Jay McBain's data shows about the fastest-growing tech partners right now, and the three steps to rebuild your business around one industry and one problem type. If you keep getting random referrals and repricing every engagement from scratch, this one's for you.
Resources and Links
- Jay McBain on The Paul Higgins Podcast: Episode 435
- Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call
- Book a Decision Session here
- Previous episode: 680 - The 28 Moments Your Clients Use to Choose Without You
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