600 - From Bootstrap to 7 figures: Building a NetSuite Powerhouse Through Marketing with Nathan Garing
Why you should listen
- Nathan Garing shares how he bootstrapped and scaled his NetSuite consulting business to include dedicated sales and marketing teams, revealing practical growth strategies beyond the "solopreneur with referrals" stage.
- Discover how to build a dual revenue model by transforming client-funded custom solutions into productized apps that can open doors to new customers and create recurring revenue streams.
- Learn Nathan's approach to marketing attribution in the complex B2B tech consulting space where sales cycles can stretch beyond a year, and why consistency across multiple channels ultimately pays off.
Are you struggling to grow beyond referrals and wondering when's the right time to invest in dedicated sales and marketing resources? In this milestone 600th episode, I talk with Nathan Garing from Salora ERP about his journey building a thriving NetSuite consulting practice. Nathan shares how he overcame the fear of investing ahead of revenue to build a team that now includes three full-time salespeople and multiple marketing resources. We dive into his strategic transition from pure services to developing 40+ apps that both serve existing clients and attract new ones. Whether you're considering adding products to your service offering or trying to determine the right time to invest in growth, Nathan's bootstrapped success story offers valuable insights for tech consultants at any stage.
Key Highlights
- Bootstrapped Growth Strategy: Learn how Nathan gradually invested profits back into the business to build sales and marketing teams without taking on loans or investors, and why being "behind the curve" on hiring may actually be safer for bootstrapped businesses.
- Omnichannel Marketing Approach: Discover why Nathan relies on multiple channels including LinkedIn, conferences, partnerships, and cold outreach—with LinkedIn emerging as their most effective platform despite the challenge of measuring ROI.
- From Services to Products: Understand the strategic progression from perfecting services to developing products, and why building apps for paying clients first creates a much safer path to productization.
- The "Door Opening" Strategy: See how apps and services can each serve as entry points to sell the other, creating multiple pathways to new client relationships and expanding existing ones.
- Mental and Physical Resilience: Nathan emphasizes the importance of treating yourself "like an athlete" with consistent routines, and why maintaining strong mental health is crucial when employees' livelihoods depend on your business decisions.
About Nathan Garing
Nathan is a Co-Founder of Salora ERP, leveraging more than seven years of NetSuite consulting experience and a decade of accounting experience. He started his career managing over $250M in Accounts Payable across multiple locations and subsidiaries for a multi-national business using NetSuite as a user. He then transitioned into a NetSuite consultant role, leading implementations for clients. Outside of work, he enjoys spending time with his French Bulldog, Stella, and traveling.
Resources and Links
- Saloraerp.com
- Nathan’s LinkedIn profile
- Salora ERP on LinkedIn
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