534 - Crafting Your Authentic Voice with Marty Zigman

Why you should listen

1. Learn from Marty Zigman's experiences, how he developed a genuine and authoritative presence in a competitive industry, and how expressing his unique voice has impacted his business.
2. Gain valuable insights into the effective integration of cloud-based ERP solutions, the importance of phased implementation, and how these strategies can drive operational excellence in your business.
3. Discover Marty’s dedication to lifelong learning and how it enhances personal and business growth, inspiring listeners to pursue their continuous learning paths.

In this episode, we dive deep with Marty Zigman, a seasoned IT entrepreneur and the principal of Prolecto, a company specializing in cloud-based ERP solutions for small to medium-sized businesses. This episode explores Marty’s journey in creating and honing his authentic voice in the IT and ERP solutions space. Marty shares his experiences and the strategic approaches that have shaped his career and company.

Key Highlights

• Implementing change with clients: Marty discusses phasing implementations to avoid overwhelming clients. He stresses understanding timelines and scoping realistically based on clients' businesses and change readiness.
• Marty's journey into NetSuite space: Driven to specialize in systems with database logic potential, Marty invested in mastering NetSuite and building reputation through client work and internal use. He established Prolecto to offer expertise developing NetSuite skills and accomplishments.
• Building a brand through blogging: Writing openly about solutions on his blog, Marty aimed to demonstrate competence and leadership. Regular articles developed his authoritative voice and increased recognition. Over 100 posts established trust before leads grew organically.
• Transitioning from individual to company brand: As Prolecto expanded, Marty groomed successors by teaching content skills and identity-building. His branding transitioned emphasis to developing others' voices while maintaining oversight as practice head.
• Leveraging AI in content and practice: Marty experiments using AI tools like GPT-3 to refine writing while retaining authenticity. He envisions AI reading implementations to assess client needs and surface issues for addressing. Prolecto innovates AI-assisted management.

About Marty Zigman

Marty Zigman is an accomplished IT entrepreneur specializing in integrated, cloud-based ERP solutions for small to medium-sized businesses with revenues ranging from $25M to $1B+. As the Founder and Principal of Prolecto Resources since 2003, Marty leads a systems integration practice known for its expertise in NetSuite, focusing on driving operational excellence and strategic alignment. With a background in CTO and CIO roles, Marty combines deep technical and accounting knowledge to deliver actionable application patterns that unlock enterprise value. His approach revolves around three principles: leveraging cloud computing, implementing fully integrated business applications, and adopting platforms for extension and customization, with NetSuite serving as a primary business management platform. With over 15 years of experience, Marty has developed 70+ software bundles to accelerate solution realization for his clients. Before Prolecto, Marty held influential roles in interactive media, eCommerce consulting, and sales force automation, gaining extensive cross-industry experience.

Marty is a proponent of life-long learning and is active in various community development groups. He resides with his wife, Sherri, in Park City, Utah, and maintains a strong commitment to professional and personal growth.

Resources and Links

• Prolecto.com
• Prolecto blogs
• Marty’s LinkedIn profile
• Subscribe to Marty’s email list
• 522 – You Are Your Brand with Peter G. Goral
• Breakcold
• Previous episode: 533 - Networking Bandits: Unmasking the Illusion of LinkedIn Outreach
• Check out more episodes of The Paul Higgins Show
• Strategic Profit Blueprint
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• Join the Tech Collective
• Suggested resources
• Find out more about Paul and how he can help you