544 - Building a Sales Process: Key Strategies for Tech Consultants with Jason Kramer
Why you should listen
- Learn how to spot inefficiencies in your current sales funnel and address them effectively.
- Gain insights from Jason Kramer's extensive experience in B2B lead nurturing and sales process optimization.
- Discover practical tips for using technology to improve your sales team's performance and close more deals.
Many tech consultants struggle with marketing and lead generation due to gaps in their sales processes. In this episode, I talk to Jason Kramer, founder of Cultivize, about the importance of building an effective sales process. Jason shares his expertise in B2B lead nurturing and sales funnel optimization, offering actionable strategies to improve sales team performance and close more deals. Tune in to learn how to bridge the gap between marketing and sales, enhance lead nurturing, and leverage technology to drive business growth.
Key Highlights
- Ideal client profile and problems solved: Cultivize's ideal clients are businesses that sell more expensive products/services, have a longer sales process, and have a sales team. The key problems they solve are sales pipeline leakage, inefficient lead nurturing and education processes, and lack of effective communication from the sales team to prospects.
- Cultivize's approach to sales process improvement: Cultivize helps clients by providing visibility into the sales pipeline, implementing an effective lead follow-up process (using email, phone, LinkedIn, etc.), and automating certain tasks. They also focus on making the data and dashboards easy for clients to interpret and act on.
- Cultivize's shift to a more agnostic approach: While Cultivize previously focused on specific CRM platforms like Podium, they have since shifted to a more agnostic approach. They now provide consulting and advisory services to help clients determine the right technology for their needs, rather than just pushing a single platform.
- Cultivize's ongoing support and coaching model: Cultivize has found that providing ongoing coaching and support to clients, rather than just implementing a solution and moving on, is key to driving long-term usage and success. They hold monthly strategy/coaching calls to address challenges, provide guidance, and identify opportunities for further improvements.
About Jason Kramer
Jason started his career in marketing as a graphic designer in NYC in 1999, working with agencies and brands like Virgin Airways and Johnnie Walker. His first company, a boutique agency, was founded in 2002, and he helped hundreds of small businesses get on the map with his branding and web development expertise. 2018 Cultivize was established to help B2B organizations leverage lead nurturing strategies and technology to convert leads into paying customers. Jason’s direct and agency consulting clients call him the Yoda of CRM strategy, especially when harnessing the power of SharpSpring.
Resources and Links
- Cultivize.com
- Jason’s LinkedIn profile
- Empower your sales and marketing teams to close more deals with a lead-nurturing strategy. Get the Playbook here.
- Previous episode: 543 - Why Process Mapping is Key to Salesforce Implementations with Jessie Mead
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