709 - The Brand Gets Rich. The Bike Shop Doesn't.
Your commission cheque is smaller than it used to be, the leads your platform sends you have slowed to a trickle, and every month there seem to be more partners fighting over the same deals. In this episode, I share a conversation I had with someone deep inside the HubSpot ecosystem about where the partner model is heading, from falling lifetime commissions to Salesforce territories starting to overlap. The picture that stuck with me was the bike shop. The big brands market brilliantly and sell a great product, yet most of the dealers carrying them barely make money, propped up by a brand that will be fine either way. Consolidation is coming, and partners will either merge, add platforms, exit, or rebuild themselves. If you have ever wondered whether you own a business or just run a dealership, this one is for you.
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