Nailing your ideal client to scale faster
There are two types of computer users – Apple and PC.
When it comes to ideal clients, there are two types as well
Niche
Broad
(I prefer option one. )
Why?
Because I have tried both and the first has worked better for me.
Take for example my latest narrowing.
I was helping coaches and consultants in 2021. Broad.
Now I help Tech Consultants (SaaS resellers).
Since the change, I have created a dedicated community of 100+ Tech Consultants in 6 weeks.
The people who get me – really get me.
Kevin Kelly was famous for saying :
“To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly. Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans.”
So who are your true fans?
To help you determine this I have created an Ideal Client Playbook.