Real-World Time Management Tips to Drive a Solopreneur’s Sales

It’s easy to get into a position where you act like a plumber with a leaky tap. Your focus is elsewhere because your leak isn’t a priority right now. The trouble is, if you don’t fix that leaky tap, you’ll never live your dream lifestyle.

This was a situation I found myself in a few years ago. I was so focused on three things – getting results from a client, the sale of a business, and the launch of my book ‘Build, Live, Give’ – that I let my sales slide. That’s a big mistake. Sales are the fuel that powers you to create your dreams.

So that you don’t make the same mistake, I’m going to share what I learned with you: the tips that will give you time to focus on sales.

Why are sales important?

Now, this may seem like a rhetorical question, but my situation forced me to think hard about my own sales, and what they really mean. I found that the sales you make deliver four distinct benefits:

  1. Sales deliver lifestyle

Sales are important to business owners because they generate cash that will pay your bills and fund your current lifestyle. The more sales you make, the more cash you’ll have to create your dreams and the lifestyle that you desire. No sales equal no cash and a poor lifestyle.

  1. Sales are the social proof you need to win more clients

If you have ever watched Shark Tank, you’ll understand the importance of evidence of sales. How many times have you witnessed one of the Sharks berate a budding entrepreneur for a valuation that isn’t backed up by sales? So, no investment is made.

It’s a similar concept when you are pitching your product or service to new clients. If you can show evidence of sales, it’s easier to sell! They are the ultimate ‘social proof’ to win more clients. 

This is why we see those companies advertising their sales numbers or how many customers they have. It doesn’t matter how large or small the company is because it shows others that their products are hot sellers, which can then attract more potential buyers in the future.

  1. Success in sales gives you confidence and breeds sales

Success is a fundamental psychological need. When we succeed at something, it gives us confidence and this, in turn, helps us to succeed in more things. The positive cycle of success breeds success.

The more confident you are, the more sales you will make. Sales give you confidence in your product or service and confidence in yourself to sell it. You know what you have to offer, and you know the market needs it. You’ll feel like you can overcome any challenge and close the deal. 

  1. Sales generate the cash to invest in your business

One of the most important things about any business is its ability to generate revenue. A company’s growth depends largely on how much revenue it can generate. And the easiest way to achieve that goal is by focusing on sales. They generate the cash to invest in your business, and that allows you to grow and sell more. 

It’s no coincidence that the most successful companies are those who focus on building their sales team and that these businesses are owned by entrepreneurs with amazing lifestyles. In short, the more you sell, the better your company does, and the more cash it generates to fund your dream lifestyle.

7 Tactics for a solopreneur to increase sales times and 2x your sales

If you don’t make the time for sales, you won’t make sales. I now dedicate a third of my time to selling, and it’s completely transformed my business. How did I do this? By making the following seven tactics part of my daily routine.

  1. Reduce over-servicing clients

Clients can be a time-suck. If you are not careful, it is easy to end up with too many clients and not enough time to service them all. As a result, your revenue may be limited. 

One way to reduce the number of clients you service is to create a system that tracks your level of engagement with each client. Assign three levels: red, yellow, and green. Red are clients who take up more than your allotted time, yellow is the time you would expect to spend on a client’s work, and green are those clients who take up little to no time.

With those clients in the red zone, you have three choices: increase your charge to them (which will increase your revenues), or decrease the time you spend on their work or cull them. These last two options will give you more time to spend on selling.

  1. Block time in your diary for sales and track time with time-tracking software

It’s easy to book appointments and meetings during office hours and it’s also easy to forget about sales when you’re busy with other things. But that’s not the best way to be productive. To ensure you make sales, allocate some time in your work calendar for them and track the time you spend with timer software. 

I use a system called Toggl. This helps to keep me on point and to analyze the time I spend with each prospect and client.

  1. Use a virtual assistant

A virtual assistant (VA) can be incredibly useful, doing all the tasks that don’t make the most of your talents. It’s usually much more cost-effective to have a VA do tasks like follow up on sales calls – and all these admin tasks are time-consumers for you.

You might also use a voice-to-chat tool like Voxer, which allows you to leave quick messages rather than having to type everything out.

  1. Use text replacement and templates in sales CRM to save time

There are lots of things to do in sales, and one step that I highly recommend is to create templates for different types of common sales emails and messages in your CRM. Then, use text replacement options so that you can fill in the blanks with the content you need and send it off in just a few clicks.

You can also add phrases to your templates that are relevant to your business and sales cycle, so people will know what they should expect from them. This way, every time there’s an opportunity coming up, the template will include all the information needed for them to move forward.

(By the way, I use Copper as my CRM. It does everything that I need it to do and more, and it’s extremely user-friendly – that’s important as you grow and expand from your life as a solopreneur.)

  1. Have pre-prepared proposals

You should have pre-prepared proposals. You’ll need to put in a little time and effort up front, but it will save you a lot of time in the long run. Create proposal templates so that they are easy to adjust or add details for specific clients. You’ll save hours, and even more if you get your VA to make any adjustments and fill in the details.

Again, I’m happy to share with you the system I use – Better Proposals. It’s an all-in-one editor created to make your proposal writing frustration-free. And it does exactly what it says on the tin: you click, type, and send.

  1. Reduce your call times 

If you’re like most people, you book your meetings in one-hour slots. And you use that hour. Create better focus – from your client, too – by booking meetings for only 30 minutes, or even 15 minutes. You’ll be surprised how much you can accomplish in a shorter meeting, especially if you send a questionnaire to the client ahead of time to gather key information.

  1. Use a calendar scheduler

It’s not only the meeting that takes time. It’s booking it, too. A five-minute phone call, or endless emails as you coordinate diaries. Get rid of this aggravation by putting the onus on the client while maintaining control – use a calendar scheduler like Book Like A Boss. The client chooses a time slot that you have available and that is best for them. And with Book Like A Boss, you can include those key questions you need to answer.

Time is money, and money is the key to create your dreams

Time is money. The more time you can spend on sales, the healthier your sales will be and the more money you will generate.

Time management is key to freeing up time to spend on sales. These tips that I’ve discussed here will help you save time and focus on sales – that leaking tap that keeps on dripping.

Do you want to accelerate sales? Apply to our Accelerate Sales Program

Publish Date: 8/18/2021 12:00:00 AM
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Real-World Time Management Tips to Drive a Solopreneur’s Sales
It’s easy to get into a position where you act like a plumber with a leaky tap. Your focus is elsewhere because your leak isn’t a priority right now. The trouble is, if you don’t fix that leaky tap, you’ll never live your dream lifestyle.
This was a situation I found myself in a few years ago. I was so focused on three things – getting results from a client, the sale of a business, and the launch…

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