Today’s topic is:

Why have a podcast?
 

You will learn:

  1. Why I started one
  2. Why I keep one 
  3. Who to speak to start yours

 

Transcription:

Hello to The Build Live Give solo podcast episode number 229.
If it is your first time welcome and if you love what you hear, please subscribe. 
If you are a regular thanks for your support.
Let me know a topic you would like me to cover at [email protected] 
Shout out to Matt who inspired me to talk about today’s topic. Matt is a valuable member of BLG Sales Machine. Find out more at buildlivegive.com/sm. In show notes. 
Please check out past shows on your favorite platform – search Build Live Give 
 
Today’s topic is:
Why have a podcast?
You will learn:

  1. Why I started one
  2. Why I keep one 
  3. Who to speak to start yours

I started my podcast on 5 May 2017. It was called Corporate Escapees and I created it to fill a hole in the market. 
I had left Coca-Cola in July of 2011 and I struggled – I mean really struggled for the first five years. 
You can hear more in episode number 1. Don’t be too harsh on me – it was all about progress, not perfection.
In those five years, I became a podcast junkie. Listening to 1+ hours a day at 2.5X. 
My favorites were:

  • John Lee Dumas Entrepreneurs on Fire 
  • James Schramko Super Fast Business
  • Ari Miesel Less Doing 

Sorry to all the rest I have left out. 
While they were excellent, they didn’t dig into helping people leave corporate to start their own gig. I wanted to hear real stories and practical advice as I know it would have helped me.
Solve a problem you see in the world – as my dad would say. 
I loved interviewing people from all around the world and it helped to motivate me as I was going through kidney failure.
In 2016 James Schramko my mentor at the time said I had the ratio wrong. Too much consumption and too little production.
I heard the pod fad number was around 30 episodes and I set that as my first goal. It helped when I released with ten in the can. 
I knew the key was consistency. I don’t know if it is nature or nurture but once I set my mind on something I will not let it go. 
I have not missed releasing an episode in 171 weeks. This includes almost passing in 2018 post a nephrectomy (kidney removal) and a transplant from my best friend in 2019. Not to mention the months stuck in a hospital. 
Before we go into why I keep going and who can help you set up yours 
I would like to talk to you about Dubb – D U B B. It is an All-in-one sales & marketing video platform which helps to attract, convert and retain more happy clients.
Stand out in someone’s inbox – be it email, slack or social media – by sending them videos
I used it this week to create a summary of how I create content strategy calls with my clients to get them 10x views. Like to see it email me [email protected] 
I can track all the analytics so I know when best to circle back. 
Why not check it out for yourself. 
Go to buildlivegive.com/dubb 
 
So why have I kept going other than I am tenacious and obsessive? 
I had a mentoring call with Doug Sandler and he said you can go one of two ways.

  1. Build a podcast with high downloads to seek sponsorship 
  2. Monetize it through converting guests to clients 

When we looked at my download numbers I picked the second.
Doug said there are four types of guests:

  1. Icon
  2. Brand Builder 
  3. Bank builder 
  4. Expert 

Let me quickly explain each
Icon = Nathan Chan from Foundr ep 72 Nathan has a massive following on Insta – but this is not why he is an icon in Doug’s eyes. Having him on the show gives credibility to have other guests on and also cred for you getting on other podcasts as a guest. 
Brand Builder = Tim Read from Small Business Big Marketing ep 132 Tim has a great following of business owners who I would love to get in front of
Bank Builder (not my favorite term). Doug said 25% of your guests can become clients. I am slightly below that number. When I receive an inbound connection request on Linkedin in I ask if they found me through a podcast or post. Many say podcast. 
Expert = Justin Breen. A connector and PR whiz. ep 224. Giving great value to my listeners 
So it is a great lead source for new clients.
It is also a great bridge between meeting people on Linkedin and getting on a call. If you want to know how I do this, just email me. Trade secrets. 
I also do it because I love meeting new people and adding value to others. 
Would I start a podcast today given all that I learned and knowing there are 1m+ shows and 30m episodes (April 20 Podcasting Insights by Ross Winn) – a re-sounding YES.
It is not for everyone. I love to talk. I use podcast interviewing to create my book Build Live Give – thanks, Kath Walters. 
 
You find your lane. 
If you do want to start I suggest following these people on Linkedin 

  • Tina Dietz 
  • Harry Duran
  • Lyndal Harris
  • Matt Johnson (who inspired me for the show)
  • Traci Long DeForge 

Three key actions from today 

  1. Check out past episodes – 01 and don’t laugh 
  2. Email to get the bridge for Linkedin 
  3. Follow the experts 

You can get all the links in the show notes at 
https://buildlivegive.com/podcast ep 229 or on the app you are listening to now. I recommend the Pocket Casts app. 
If you want to find and convert your ideal clients on Linkedin go to blgclick.com to watch a FREE 30min pre-recorded masterclass. 
Please connect and follow me on Linkedin.
If you know someone interested in starting a podcast – share this with them. 
If you have a topic you would like me to cover, email me at [email protected]
Please take action to increase your profit to fund your lifestyle
And stay well 
 

Links

 

Connect With Paul and Build Live Give

 
Thank You for Tuning In!
If you want to be seen in uncertain times and add value to your Ideal Client so you can build lasting relationships – go to blgclick.com to learn our three secrets