The key benefits of listening 

  1. Why add value
  2. How to store knowledge
  3. How to collect experts 


The key actions:

  1. Start collecting knowledge and check out Airtable
  2. Start collecting experts using a sales CRM 
  3. Ask people what their focus is and add value 


Full Transcription 

Hello to the Build Live Give solo podcast episode number 209.
If it is your first time welcome and if you love what you hear, please subscribe. 
If you are a regular, thanks for your support.
Let me know a topic you would like me to cover at [email protected] 
Shout out to Alex who inspired me to talk about today’s topic.  Alex is a valuable member of BLG Authority Machine. Find out more at
Please check out past shows on your favourite platform – search Build Live Give 
Today’s topic is – Two ways to add value 
You will learn Why add value, How to store knowledge, How to collect experts 
For regulars, you know I help coaches and consultants to find and convert clients on Linkedin. Once successful, I then mentor to create an online business to support their lifestyle. 
Have you ever been sent a podcast, blog post or generic piece of information unrelated to your core focus? 
I see it all the time. It is like throwing darts blindfolded. 
I ask people what their key focus is and provide knowledge and or experts to help them progress. It is specific and gets them a result. 
Stop following the Linkedin experts who get you to do what everyone else is doing. Instead, stand out and treat others like you would like to be treated yourself. 
Time to get off my soapbox. 
I will give you an insight into how I collect knowledge and experts so you can build your resources to add real value. 

First knowledge 
I inherited my thirst for knowledge from my mum.  She was a school teacher and always had a notebook and pen with her at all times. 
This was further developed when I was at the Coca-Cola Company. Their global knowledge bases were sophisticated and part of their success. 
When I went through kidney failure I had kidney brain fog. The toxins not removed by failing kidneys sat in my brain and made it hard to remember. I had to come up with a mechanism to do this. 
I choose to use Airtable. I started with Evernote, added google drive but something was missing.
Ari Meisel from Less Doing introduced me to Airtable and Gareth Pronovost helped me set it up. 

The benefits for me over other platforms are:

  1. Easy to configure
  2. Types of fields you can have 
  3. Searchable 
  4. Shareable 
  5. Mobile friendly 
  6. Reach out and I am happy to show you how I have set it up. 

What are my best sources of knowledge:

  1. Podcasts 
  2. Client calls
  3. Linkedin posts 
  4. Facebook groups
  5. Youtube 

I have collected the largest knowledge base for coaches and consultants in the world – subjective I know – but I haven’t seen anything like it. 
Try me out. 
Before we go into experts 
I would like to talk to you about Dubb – D U B B. It is an All-in-one sales & marketing video platform which helps to attract, convert and retain more happy clients.
Stand out in someone’s inbox – be it email, slack or social media – by sending them videos
I used it this week to create a quick summary of how the sales machine works for a prospective client. 
I can track all the analytics so I know when best to circle back. 
Why not check it out for yourself. 
Go to 

How many times have you struggled to find an expert to help your growing business? 
 And when you do find someone, how many times have you been let down? 
I had an R&D grant company fleece me for 60K and an online course provider 15K to name a few. 
My experience and people I mentor fired me up and I became obsessed with collecting the best experts for coaches and consultants. 
The sources are similar to knowledge, just where I store it is different. 
I store it in my Sales CRM called Copper. 
I have 471 vetted experts across 131 categories. You name it and I have at least 3 experts. 
So start collecting your knowledge and experts so you can add value in these two ways. 

Three key actions from today 

  1. Start collecting knowledge and check out Airtable
  2. Start collecting experts using a sales CRM 
  3. Ask people what their focus is and add value 

You can get all the links in the show notes at Episode 209 or on the app you are listening to now. I recommend the Pocket Casts app. 
If you want to find and convert your ideal clients on Linkedin go to Build your authority on LinkedIn to watch a FREE 30min pre-recorded masterclass. 
Please connect and follow me on Linkedin.
If you know someone interested in adding value – share this with them
Please take action to build your business and lifestyle
And stay well

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Thank You for Tuning In!
If you want to be seen in uncertain times and add value to your Ideal Client so you can build lasting relationships – go to Build your authority on LinkedIn to learn our three secrets