There is great power in setting your goals. It not only helps you plan where you want to go in life; it also keeps you motivated to turn your vision into a reality. Our guest today is someone who was a journalist and then a freelancer for 25 years writing for some of the largest social media properties on the planet. She is also a bestselling author and a goalologist who loves helping people find out what they want and how to get it. Meet Debra Eckerling. Today, she joins Paul Higgins to share her three-step goal-setting technique called the D*E*B Method. Stay tuned to the end for a free gift to start 2021 off on the right foot.
The D*E*B Method For Setting Goals With Debra Eckerling
Build Live Give. Mentoring With Paul Higgins
If you’re a first time reader, welcome. If you enjoy it, please subscribe. If you’re a regular, thanks for your support. I would love to get your feedback at [email protected]. It means the world to me when you do. Our guest is someone who was a journalist and a freelancer for many years, working with some of the largest social media properties on the world. She also wrote LinkedIn profiles for clients at Vengreso. She now is the best selling author and she is a goalologist. She loves helping you find out what you want and how to get it. She goes through a three-step goal setting technique and she calls it The DEB Method, D is for Determine your mission, E is to Explore your options, and B is Brainstorm your path. She goes through helping you to use this framework to find out first what you want, but also to get it. They’ve given a free gift to start 2021 off on the right foot. Over now to Debra Eckerling from TheDEBMethod.com.
Welcome, Debra Eckerling from The DEB Method to the show.
Thank you for having me. I’m thrilled to be here.
I cannot wait for this episode because it will be released on the 5th of January, 2021, in time for everyone to set their goals. I know that’s what you are world-class at, helping people do that. Why don’t we start with something your family or friends would know about you that we may not?
The thing that comes to mind when I’m asked that question is that I didn’t love to cook until about a few years ago. I was the takeout queen. I was great at ordering. Years ago, I got an Instant Pot and it was life-changing for me because I was always good at vegetable prep but here is this device where you put in ingredients and it comes out meals. It changed my way of thinking. The other reason why I love it so much is the Instant Pot is probably the best productivity tool because you can put your food in and do something, anything to work towards your goals. When it’s done, you’ve accomplished something and you have a meal. It’s a win-win.
I don’t know what an Instant Pot looks like, but have you heard of a Thermomix?
I have not. Is it a pressure cooker?Work is such a huge part of your life. If you don't love your job, you can change it. Click To Tweet
Yes. I would describe it as that. They’re probably $1,500 to $2,000. Effectively, they’re a chef in your kitchen. It is a similar thing. You can cook anything in this thing. I know for us it’s completely changed the way we cook as well. When I say we cook, I must admit it’s about 9 or 10 in our house, but that’s great. What a great time to do that as well because eating at home has become the thing, unfortunately, in California where you live.
It is. Every day, it’s like, “Thank goodness I learned to love to cook a few years ago because if I hadn’t, I would have been forced into it. It’s good that it worked backward that way.”
I know you’ve been freelancer. You were a journalist and a freelancer for many years. You’ve had quite an amazing career with words. Why don’t you take us a little bit through that journey and what led you? We will cover The DEB Method, but take us through that.
I’ve been writing and working a day job for years. I started out my career doing events for Barnes & Noble and I went from that to publishing. I worked in corporate. I’ve been to a lot of different industries and always freelancing at the same time. I’ve been on my own completely since 2013. I started doing Goal Groups when I did events for Barnes & Noble and someone came into my cafe and said, “Why don’t you start a writers support group?” I said, “If you think people will show up, I’m happy to do it.” Who knew that it would be the first step in this journey that I have taken to a career expert? For me, a support group meant, “What are you working on? What are you planning on accomplishing? What did you do and celebrating all these victories?”
Over the years, I moved to L.A., I restarted my group. It became online and then hybrid. Obviously, it’s online again, but it was all about celebrating the wins and making plans. Along those lines, people started asking me to coach and to speak. That’s how my goal-setting and expertise developed. Years ago, my primary communications client was going away and I said, “This is an omen. It is my time to step into what I was meant to do, which is to help as many people as I can figure out what they want and how to get it and define plans and achieve your goals.” From there, I created The DEB Method and how fortunate is it that my name worked well with the system I’ve been doing for years. That certainly in capsulizes where I started to where I am.
I know you’ve been supporting people all along. You’ve got the Write On! Online. You’ve been running these goals groups, but let’s flip the coin for a moment. Who helped you through these years of journey of working for some people and finally freelancing?
I would have to say my mom’s always been my biggest champion because she’s an artist, creative, and she gets me. She’s always been one of those who says, “Do what you love.” That’s what’s the most important. She gets all the gold stars. She’s my cheerleader and then I cheerlead everybody else.
We have a saying here and I don’t know if it’s the same in California, “The apple doesn’t fall far from the tree.” Unfortunately, I lost my mom in 2019, but most people would say that I take after my mom. My mom was a community person and always wanted to help other people. I can thank my mom as well. She gets the gold star. We’ll move into the Build section. You talked about how with The DEB Method, you help people find out what they want and get it, which is great. When people say, “What does that mean?” How do you answer that?
The first part is you can’t get what you want if you don’t know what you want. The essence of The DEB Method is that focus on what do I want? What is GoalTopia? I made up this word for my book because I was looking for this word that didn’t exist. GoalTopia is living the life you want, achieving your goals. It can change and it probably will change over time, but if you close your eyes and think, “What is the ideal life that I want now? What is that look like?” That is the very first step.
For some people, even I, are starting to visualize and the first thing that came to me was timeframe like, “How do I put a time frame to that? Is it 12 months, 5 years, or the rest of my life? What do you know about, find out what you want and how long do you plan that out?”
I’m sure the people who at the beginning of 2020 thought GoalTopia was one thing is completely changed. Let’s say your GoalTopia is to be a keynote for full stadiums. That’s not going to cut it now, but you can alter it and say, “My GoalTopia is to be the subject matter expert and speaking to sold out Zoom’s,” these large groups of people, “Maybe GoalTopia is having that work-life balance, a job you love, great family relationships. Maybe GoalTopia is building a business and that is your life.” It can change over time. It will change over time, but if you think about the big picture of what happy means to you, that’s where GoalTopia starts.
We’ll get into The DEB Method because I know that’s how your fantastic methodology and how you help others. Before we do that, who do you love to work with? I love what your mom said, do what you love, but who do you love to work with?
I love to work with anybody who’s ready to make that change. I’ve had people who’ve heard me speak and come to me years later and said, “Deb, I was at your group. I heard you speak at UCLA. I’m ready now.” The people that I love to work with are the ones who are ready. They’re ready to write that book, start that business, incorporate a side hustle or they know they need to make a change and they don’t know what that is. I lead my goal groups. I do workshops. I do one on one coaching. Some of the people I work with are like, “I have many interests. I don’t know what to do.” We talk and we hone in on, “You’ve mentioned all these things, but you get excited about this one. Let’s go down that path.” The entrepreneur who’s been thinking for years, “I need to write my book and I can’t get it together.” In those cases, I work more like a fitness coach. We make a plan and then we meet every week, every other week, every month, do troubleshoot issues, and make sure the project keeps moving forward.
What are some of the consistencies, let’s say a book? I gave birth to a book. There is a saying, “Everyone’s got a book inside them. It’s just not many let it out.” I finally did that in 2019. I wrote most of my book on dialysis. It was hard enough to write a book. On dialysis, it’s a bit harder. What are the common things that you see people struggle with when writing a book when you’re that fitness coach?
The biggest challenge people have is time, “When am I going to do it? I am so busy.” You said you wrote your book on dialysis, you were a captive audience. You were in this situation, but you used it to your advantage because you were in one place. You were focused on getting that book out of you, and that’s the thing. It’s, “Where do I find the time? What do I need to give up to get this?” I’m also not a fan of giving up things that you love. It’s a matter of balance. Even if it’s fifteen minutes a day, a few days a week, it’s going to add up. If you look at it and say, “That’s not going to get me anywhere, I’m not going to do it.” It’s not going to get you anywhere if that’s your attitude.The motto is like your compass. It embodies who you are and what you stand for. Click To Tweet
First of all, you need to love what it is you want to write. You need to wake up in the morning and be like, “This is cool. I need to figure out how to add it in.” You need to love what you want to work on. You need to be thinking about it, if not all the time. When you have a little downtime and you can’t be writing, keep it in your head and then embrace the small pockets of time. The biggest challenge is, “When am I going to do it?” If you want to do it, you’re going to make the time. You’re going to get excited about it and you’re going to do these things in small pockets until you come up with the result you want.
I can’t remember who it was, but it was a well-known author that used to fly from LA to Japan and back because they wrote based on a plane. It was a return flight to somewhere, but that’s where they wrote their books. It’s often that time of finding the best place where you do write and then making sure that you lock time in for that place.
I’m going to add another tip on top of that. Whatever the passion project that you’re working on, you keep everything together. Whether it’s on your computer with backups or a notepad or a little bit of both because usually, I start all my drafts on a legal pad and then I will type them in and develop it. It’s the same computer document and it’s the same notebook. When I have an idea, I write it down. I don’t have to look for it when it’s writing time. It’s there waiting for me. You keep your notes for your projects in different compartments, whether it’s on your desk with a file folder and a notebook or on your computer or both so when you have that time, you’re not wasting it looking for what you want to work on here.
You mentioned passion and I know that it’s like two schools of thought and I might go into politics, but it’s like two different parties. Some say, “Yes, follow your passion,” and other people say, “No, your passion might fulfill your goals per se. Follow your passion in your private life, but not particularly a passion in business.” With all your experience, what’s your view on following your passion?
If you’re not doing the thing that you love, if it’s not your full-time gig, find a way to do it on the side. Everybody should love at least part, if not all of their life. Work is such a huge part of your life. If you don’t love your job and you can change it. This is DEB Method-ishness. If you don’t love your job, think about what you’re passionate about that you can do on the side to bring joy in your life and be open to the fact that it can build into something that could be more of your life. It’s that balance.
For me, I was a director of Coca-Cola who loved to coach. I suppose that’s what I did. I did that on the side and I was also on advisory boards. That ended up for me finally leaving. To do that, I realized that it wasn’t my passion once I started doing it full time. I am a much better mentor than a coach. That’s great advice. I know we’ve kept everyone waiting for too long. Take us through The DEB Method.
I feel like there’s too much suspense, but we can only go up from here.
You’ve got it with respect.
DEB stands for Determine your mission, Explore your options, and Brainstorm your path. These are the three phases that anyone can go to as it relates to their life, to a project, to a transition, and to set themselves up for success. D is to determine your mission. It goes back to get what you want. You need to know what you want. In the five phases within the D is visualization. What is GoalTopia? What is that look like and what visual cues can you create to look at so you keep your eye on the prize? It starts by visualizing the life that you want and solidifying it in some way. You then write a bio because you need to know where you are in order to see where you’re going. The third phase in this is your future bio and visualization.
From there, it’s what is your mission statement? Think about who you are, what you love, what you want to create, but also in what way it will help others? It could be to educate, inform and entertain. It could be you want to create something to make the lives better of other people. For me, my mission is to help as many people as possible to figure out what they want and how to get it using my systems, background, and experience. My mission statement, as are many, can be long. What is your background? What do you do? How does it help?
You then want to shorten it into a motto, which is the fifth thing of determine your mission because you may want to repeat your motto all the time. That’s fine by me, but the motto is your compass. This is what words embody who you are and what you stand for. You’ve heard my mission. My motto is Goal-Setting Simplified. Everything I create, whether it’s a book, workshop or coaching all of my systems, are goal-setting simplified because I believe the changes you need to make, that’s going to be challenging enough. The instructions should be easy to understand and follow.
We did as a little gift for you all about the mission statement and motto. Please stay and we will show you that at the end. We’ve got a vision, current bio, future bio, mission statement and motto. What’s the E stand for?
We’ve determined our mission and we know what we want out of life, but it’s going to manifest itself in different ways. E is to explore your options. What does that mean? Your GoalTopia is you want to build a Fortune 500 company? What kind of company are you going to create? Is it a product? Is it a service? What do you want to bring out into the world? Maybe your GoalTopia is to be world-renowned for your thoughts on a particular subject. What does that mean? Do you want to write a book, start a podcast, blog? Any sort of mission and life experience can go in many different directions. In Your Goal Guide, I used the four different goal paths.
One path is a career job change. A different path is to start or build a business. The third path is to become a known expert. The fourth path is work-life balance. These are the different examples I use throughout the book. Each of these different paths has multiple answers. You want to do a career change or a job change, what does that mean? Use the E to explore what that might mean for you. We start with directed journaling, which is the method of brainstorming that I feel works brilliantly, whether you’re trying to figure out your path or trying to make a decision. It’s very simple. You schedule 3, 4, 5, or 15-minute sessions with yourself where you’re answering a question or a series of questions. What do I want? How does that look like? What do I want to create? Something of that nature.
After you’ve done it several times, you go back, and only then can you read your thoughts because what’s going to happen is you are going to find patterns in there. You’re going to talk about things you had no idea you loved. Maybe the thing you thought you wanted to do, you mentioned once or twice. Exploring your options is all about spilling your head, what’s in your mind out on paper, taking a look, finding common themes. From there, you want to pick up a few different ideas that you can do some research on, maybe have some informational interviews or Google or watch videos. At the end of explore your options, you’re going to pinpoint that destination.Your to-do list should be as detailed as you need it to be. Click To Tweet
That research is important, I must admit. I’ve got to thank the people that I went and spoke to that were ahead of where I was when I wanted to leave. What’s it like 2 or 3 years in? What’s it like when you get to that point? That’s important. I’m not surprised that you do that next journal, but for all of us, you don’t have to make it so hard to think that you’ve got to do it by yourself. Under explore your options, there were a career biz expert and work-life balance. The last one is the B, what does the B stand for?
It’s brainstorm your path so you know where you want to go. Start by creating this monster list of goals, benchmarks, tasks and everything you think you need to do to turn that goal into reality. I’m talking we want to put personal goals, professional goals because personal and professional do work well together. If you need a healthier lifestyle, if that’s one of your goals, then you brainstorm everything you think you need to do that because being healthy is going to make you more productive in work. By the same token, your business goals are going to help your personal life because if you are miserable at your job, what your brainstorming is what kind of side hustle you can start, that’s going to bring joy into your personal life and everything’s going to kind of up level from there.
You want everything out of your head on a sheet of paper and then divide it out into personal and professional goals and then categorize them. See which short-term goals are going to lead to your long-term goals. See what benchmarks you need to accomplish to achieve each short-term goal and what tasks need to be done for each benchmark? This is relevant for everybody so you need a website or a blog. The short-term goal is to create a website. Benchmarks are going to be things like figure out the tech.
The website, URL, hosting, all the different particulars of how you want to manage it. Another arm of that is going to be your branding. What logo colors? What theme or message is going to go be a part of this website that you are creating? The content is the third benchmark. You have to figure out the content. Within the content is what imagery you want to use? What blog post? What you’re going to write about? Who you’re going to interview? All these different elements of tasks make up each benchmark. When you reach each benchmark, you can achieve that short term goal.
I know Deb put out a book, Your Goal Guide, which came out in January 2020. It goes into this in detail and you can take that framework and apply it. Remember, DEB is Determine your mission, Explore your options and Brainstorm your path. You can go to TheDEBMethod.com to find more about that. Before we go into the Live section, I would like to talk about our assessment to help you work to have a high or low seven-figure business in 2021. Go to PaulHigginsMentoring.com/assessment and answer fifteen questions in three minutes or less.
Based on your results, you either get a free strategy call with me and I will make sure you walk away with a clear plan, not a sales pitch, but a clear plan. Also, if you’re in the top bracket of results and you’ve got everything going the right way, like Deb, you will come on and share your experience on the show. Go to PaulHigginsMentoring.com/assessment. The next section is Live section, Deb. For you, because you do combine that personal and business and what you’ve said with your DEB Method, I thought it would be great to spend a little bit more time in this section than we normally do. What are some daily habits that help you be successful?
I think the to-do list is my BFF and it should be yours as well. Not only are you going to be brainstorming your path and figuring out all the things you need to do to reach those goals each day, each week, you have something or many things you need to do. We’re going into that time thing. At the beginning of the week, write out your to-do list again, categorize it, go into your calendar and set up appointments for when you are going to do all the different things. You want to schedule everything so your work obligations, if your goals are not related to them, any appointments you have and networking events. Anything and everything, if it’s on the calendar, it’s going to get done or it’s got a much better chance of getting done than if you keep it in your head.
What are the details that you recommend? For me, for example, I’m a Stephen Covey fan, big rocks, little rocks. If that video comes to mind with that lady with the terrible ‘70s or ‘80s perm. I do block my personal first and then not blocking my key activities. I have all the detail within my project management software, which is Asana that I use. I don’t keep the detailing calendar because to me, that’s when I did a program for Stephen Covey as a facilitator. They called it The Five Habits of Highly Successful People. That was their recommendation based on neuroscience. What’s yours? How detailed should you get in that calendar versus, for example, a to-do list or a project management software?
If project management software works for you, great. I’m a huge fan of the basics, calendar, pen, paper and Word documents. Whatever’s easiest, whatever you’re comfortable with, it’s going to get done easier because it’s your comfort level. Your to-do list should be as detailed as you need it to be. When I follow my advice, I’m much more successful than when I think I know better than myself. I write at the beginning of the week as detailed a list on paper as I can and then I will divide it into a calendar appointment into each client. What needs to get done for each client this week? What do I need to do for my book outreach, media outreach, etc.? That’s another category, miscellaneous, client work and then other appointments.
On top of which, I’ll put in my meetings and networking events. Pre-COVID isolation, I always said, one networking event a week is ideal, but you don’t have to travel to networking events anymore so you can easily do at least 2 or 3 a week. I figured two is good. I’m all about setting you up for success. That will also be in my calendar. If I don’t have them scheduled, I’ll have buy-in to networking events. Usually, I have more so that’s not a problem. You start with a detailed list and then put into the calendar the pockets of time that you’re going to be working on, whatever goal you are developing.
You put in all your have-tos and then see what the rest of your week looks like and then put an appointment. You want to say, “I can do two hours a week and maybe a two one-hour appointments or four and half-hour appointments.” Set those into the calendar and you can have me time or whatever goal word you want to use. The trick is afterward, write the detail of what you accomplished into your calendar. The reason for this tracking is if you’re doing baby steps at the end of the month, you’re going to be like, “What have I accomplished? I’m frustrated.” If you look at your calendar at a glance, “I did this and this. I am making progress.” That’s what’s going to motivate you to keep moving forward.
I did a wrap of 2020. It was easy to go back through my calendar by week and see the key highlights of the things that changed. That’s an excellent advice. It comes down to personal choice, doesn’t it? For me, for example, I always use Kellan Electronic Project Management so that I can delegate to my team. Whereas if you’re working more solo and you’ve got a natural inclination to write, the only thing I would recommend is there is a little tool called Rocketbook. Have you heard of Rocketbook?
I have not used it, but I’ve heard good things about it.
It’s a 30-page book that you can write as you normally would and then down the bottom, it allows you to distribute that to anywhere. It could be email, calendar, Google Docs or something like that, but then you just rub it out and you start again. You got an erasable pen and it saves a lot of paper. If you love the feeling of writing, but you still want it to be able to be sent somewhere, that might be something to look at. We have no affiliation with Rocketbook. Last question on this round and aligning in your living to your goals, how do you check back into what your goals are? What is some advice there on how often and the ways to do it?
The first thing is that visualization that we talked about should be on your desk. Your motto should be on your desk. Whatever 3 to 5 big picture goals, the things that you’re working towards, they should be in a place that you can see all the time. If you’re in an office where there are other people around, you can put it on a poster board. If someone’s coming in, you can always flip it. If you saw my office, I have notes everywhere behind my desk and it’s eye on the prize stuff. You can’t accomplish the things that you can’t see.Live your motto, embrace change, and schedule everything. Click To Tweet
Put things where you can see them. In terms of when to revisit, rework, the beginning of the year, arbitrary, but it works. It’s a perfect time to reassess your goals and then maybe every three months, every six months or when you have a change in your life, whether it’s by choice or by circumstance, that’s another great time to look at and reassess your goals. You do want to give things time, depending on how much time you’re devoting to them. Let them evolve with you and ride that wave. That’s why the motto is so important because if you know what you’re working towards, you can use that lens when opportunities come your way to decide where to spend your time.
The next section is the Give section. What charity or community are you passionate about and why?
I am passionate about community in general, especially now, but even before. We don’t live in a vacuum. You cannot achieve your goals alone. You need your people. I would like to take this opportunity to invite anybody to join my Write On! Online community on Facebook. This stemmed from that original group that I started all those years before ago is for writers, creatives and entrepreneurs to share their wins, post their goals and connect develop relationships. I’m very passionate about helping people reach their goals, but also connect so they’re better able to reach their goals.
On Facebook, that is Write On! Online. All the proceeds of my book, Build Live Give and a portion of my revenue goes to the Purple House so you can find out more at PurpleHouse.org.au. The last section is the rapid-fire section. I’ll give you some questions and you give me some rapid-fire answers. The first one, what are your top three personal effectiveness tips?
Live your motto, embrace change and schedule everything.
What tech is essential to running your business? I know you’ve spoken about your calendar quite a bit. What’s that and then what’s one other?
G-Suite because you need to keep all of your ideas in one place and keep track of your notes. I also love Zoom because you can even if you’re at home, you can connect with people face to face. It’s so important.
A quick shout out to someone. I don’t have an affiliate code, but Grain.co, where you can record Zoom. It goes into a transcript and you can highlight intense segments of the Zoom call. What’s the best source of new ideas for you?
The last one and it’s the big one. That’s why I leave it to the end. What impact do you want to leave on the world?
I want to help as many people as possible figure out what they want and how to get it and live their GoalTopia, live that ideal life because we all deserve it.
This is coming out on the 5th of January, 2021, and it’s a perfect opportunity because we’ve all had the year 2020 that we didn’t expect. Everyone’s had been impacted differently, but it’s a brilliant time to check and say, “What I want to do?” What’s my legacy? What do I want to provide to the world? You can go to TheDEBMethod.com/blg and Deb is giving us some mission and motto worksheets. That is the first part of The DEB Method, under the determine your mission. Go and get that. Also, go and read her book, Your Goal Guide, where you can get that at the same website, TheDEBMethod.com. I was great having you on, Deb. We all need to contribute better to the world and certainly better than some of our politicians have behaved in 2020. Thanks for helping people and taking charge of their life. It was wonderful having you on.
Thank you for having me. On a side note, please go on LinkedIn and connect with me. I also have a Facebook group for people who are reading Your Goal Guide. They can join as well to share their journey and ask questions.
You’re such a giver and shout out to your mom for giving such a fantastic example of your following. Have a great day.
Thanks again for this wonderful conversation.
That was a great structure that Deb gave us. You can take that into your planning for 2021. Her book has The DEB Method but also has strategies for how to implement its success. Think of the two in one so you can get her book directly from YourGoalGuideBook.com. That will take you straight to Amazon. What is your biggest takeaway from Deb? What did you learn? Share on your social mentioning Deb and The DEB Method. Get your mission and motto worksheet that we mentioned at the end at TheDEBMethod.com/blg. If you believe someone you know would benefit from the show, please share it. Wouldn’t that be a nice New Year’s gift? Fill out the assessment to know if you will have a high or low seven-figure business in 2021. Go to PaulHigginsMentoring.com/assessment. Please take action to build, live and give.
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About Debra Eckerling
Debra Eckerling is the author of “Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals” (Mango Publishing), as well as the self-published “Write On Blogging: 51 Tips to Plan, Write & Promote Your Blog” and “Purple Pencil Adventures: Writing Prompts for Kids of All Ages.”
A project catalyst and communications specialist, Debra works with individuals and businesses to set goals and manage their projects through one-on-one coaching, workshops, and online support. Debra is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, and host of the #GoalChat Twitter Chat – Sundays at 7pm PT on Twitter – and #GoalChat Live – Mondays at 4pm PT on the Mango Publishing Facebook page.
After years of working, adapting, and polishing her goal-setting and productivity techniques, she put them into a simplified process, called The D*E*B Method. DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. Learn more about The D*E*B Method in “Your Goal Guide.”
Debra has written for national, local, trade, and online publications, and worked in publishing, education, financial services, social media, and technology. Debra speaks on the subject of writing, networking, goal-setting, and social media. She is co-producer of #140conf, and hosts a monthly hangout for writers, artists, and entrepreneurs in Los Angeles, California.
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