BLG 192 | Greater Video Engagement

If there is a type of content that has been gaining a lot of traction right now in the online world, then that would be video. Here to share with us why and how we should take advantage of using video in our businesses is Gideon Shalwick, the founder of Splasheo. He takes us across his own entrepreneurial journey that took him from almost running out of money to doing a project that led him to his company. With many years of experience helping people get greater engagement on video, Gideon has the tools and know-how about what works best on social media platforms, how to format your video, and what content to put out. He then tells us about Splasheo and how they cross the T’s and dot the I’s in their process.

Listen to the podcast here:

Splasheo: Get Greater Video Engagement With Gideon Shalwick

Build Live Give. Mentoring With Paul Higgins

Our guest is someone who worked in business development but felt there was not enough freedom. They took the leap to both move countries and also start their own business. They completely ran out of money and they are about to give it all up when one launch completely changed their life. They have many years of experience in helping people to get greater engagement on video, which is important these days. Our guest goes through the formats, which work best on different social platforms, essential elements to have in your videos and some killer frameworks to improve your content. They’ve also kindly given access to their platform where you can spend as little as 80 seconds to get four professionally-designed videos, having both header and captions. We have Gideon Shalwick from Splasheo.

Welcome, Gideon Shalwick from Splasheo. I’m glad to have you here, Gideon.
It’s awesome to be here. I’m looking forward to this one.
I’ve heard much about your product and I’ve done a trial. I’m excited to ask you questions. I know video is so hot at the moment as well, so I came to get your experience. Before we start all of that, why don’t we start with something that your family or friends know about you that we wouldn’t?
I have a bald spot that my 9-year-old and 4-year-old points out to me regularly enough for me to be concerned. You can’t see it from the front. It’s coming from the back. I tell them that it doesn’t exist. If you can’t see it, then it doesn’t exist, so I’m good.
Is this an inherited bald spot or something unique to you?
My dad’s completely bald and my eldest brother is completely bald.
I always joke because I choose to shave my hair. I used to be a keen cyclist so it was easy enough to have had hair, then I had a motorbike and when I went to meetings once again, it’s easier, but now I’ve continued it. I used to always say that once I was bald and grad, I have nothing to worry about, so I’m there. I know you’ve run two successful businesses. One has to do with YouTube ads and then what you’re running now, which we’ll talk about more. Tell us a little bit how you got into running your own businesses.
It was many years ago. I was in a job back in New Zealand. It was a good job. I was qualified for it. I studied for five years, then I went to work for about five years. The job that I was in was a good job. That job was a business development job for a research and development company in New Zealand. It was for a video image processing software. I had to help commercialize it. It’s a great experience but I felt stuck because I had to operate within the limits of another company. I didn’t feel like I could do my own thing.
One day I woke up and told my wife, Tynika, “I don’t like what I’m doing here. Let’s quit our jobs and immigrate to Australia and start a whole new life there.” She was keen. At first, we thought we need to get a job or something to get to Australia. I started applying for jobs and I couldn’t get anything after about three months. I said to Tynika she better start and she did. Within a week, she got three job offers and then within a month, we were in Australia. I couldn’t get a job in Australia but just as well Tynika was working. I then started looking at what business I wanted to create.
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I looked at a whole bunch of things. I ended up settling on writing a book and promoted the book through my first joint venture partner. I made some sales and I thought, “This is incredible.” I can work in my living room and make a living from it. It looks good. I then run out of traffic and I run out of eyeballs to my little website. I didn’t know anything about online business, online traffic or business for that matter. The business started dying. I only had that first bit of money coming in and then nothing. To cut a long story short, it took me about 2.5 years of trying thing after the next to see if that would work.
We got to a point where there was little money coming in. All my wife’s money was going into our living expenses. We didn’t have a car. We had to walk everywhere. We took the train. We lived literally on the train station. The train tracks went underneath our building. We always got woken up at least once a night by the diesel train that’s coming through there in Central Brisbane. We’ve got to a point where I was despondent, “This sucks.” I thought I’d be able to make my salary back within the first year and I didn’t. One of the things I did was I started interviewing people relatively early on how they became successful in the internet space.
One of the people I interviewed was a friend of mine in Brisbane, Yaro Starak. Towards that point that I was thinking I’m going to give up and go back to New Zealand and we’ll get a job, Yaro asked me to do a project together with him called Become a Blogger. We created these series of ten videos. I created them because I became good at the video thing during that time. We launched that for free. We had 300,000 downloads within six months. We launched a membership off the back of that. Within two weeks we had 10,000 people join our email database. Within a month, we had $23,000 coming in per month, which is awesome. It’s like going from nothing to ending a bit of a living. It was life-changing, to say the least. That was the breakthrough that I needed. From then on, I did video projects after video projects for many years. Now with Splasheo, we’re still within the video space and loving every single bit of it.
Have you authored another book or was it the first time?
I’m not sure how you should count them like is an eBook a real book or not? If you count eBooks, it’s probably around six books that I wrote. At least two of them self-published physical books, so two real books and four imaginary books.
Probably in 2019, I would’ve said that an eBook counts but after writing one, I’d say an eBook doesn’t count. I’m glad you’ve got two. You’re one more than me. I’ve committed to writing three. I’m using every excuse not to start the second one. That’s great. I suppose that’s one of the great things with tenacity. When you think it’s time to give up, something does come your way. Was there a time though when you thought if Become a Blogger didn’t work, that you would have to go back to corporate or a paid job?
Yeah. You can’t go on for that long without any success. You lose courage. I’m trying to think back to those days what it was that pulled me through. Certainly, my immediate mastermind, which was my wife and me, Tynika was incredible. If it weren’t for her, I never would have been able to do this. I would never have been able to set up a business and then eventually she would come and help me and quit her job. That was critical. The other thing which was useful was having a wider circle of like-minded people as well. That took a while to build up. Yaro was one of the first people I became friends with here in Brisbane. He knew a bunch of other people that I became friends with as well. Having that support frame of other entrepreneurs was useful. You’re like an eagle when you become an entrepreneur. You fly alone but you also have other eagle friends that you see them going through similar things. You’re friends with them but even though you’re friends, you’re are still flying alone, you have that moral support from them, which is useful.
I normally ask people what’s a piece of advice that you’ve got from a mentor or coach. Having someone is valuable advice that you’ve given. If you’re reading and you are doing it difficult, especially in these times with COVID. It’s the most uncertainty I’ve ever faced in my life. I think for most people it’s the same. That’s when it’s time to turn to a group of people that you can share your experience and they can share theirs. For me, I run a large community focus group on LinkedIn and it’s amazing the support that we give each other. What I’d love to do is learn a little bit more about Splasheo. We’ll go into the Build section now. When someone asks you, “What is Splasheo? What do you do? Who do you do it for?” How do you answer that?
At the core of it, we help people realize the value that they have and then help them turn those into valuable video snippets that they can publish on social media and build a brand around themselves. The way we do that is people will submit their videos to us. We then transcribe them, embed captions into the videos, and then format them into an attractive and eye-catching format that works well on social media. A lot of you probably have seen Gary Vee style social media videos. We’ve got the headline at the top, then the content or your video in the middle and your captions down the bottom. That’s exactly what we do for you. You give us your raw video and we process that for you. We send you back the finished video the next day and you can publish that on social media.
I’ll give you the raw video. Is it done by AI? Is it done by your team? Who processes the captions, etc. on the videos?

BLG 192 | Greater Video Engagement

Greater Video Engagement: One good way of creating engaging content is by making sure you are targeting people’s pain points.

We’ve done a lot of research and testing on this. The key thing for us is we want to take the work away from our clients. We don’t want to give them more work. We thought, should we create software here and get our clients to do the work? We said, “We don’t want to do that.” We want to take the work away. The whole goal of our platform is it should only take about twenty seconds to submit a video once you got your profile set up. I need twenty seconds of your time to submit the video. From there, it goes to our team. There are at least four people that will look at your video and touch your video throughout the process to get it finished.
The first person does the transcription. The second person does the review of that transcription to make sure that it’s all correct and all the t’s are crossed and the i’s are dotted. The third person does the actual video editing where they embed the captions into the video and get all the formatting correct. The fourth person does the final review. If there are any mistakes, they send it back to the team. If it’s ready to go, they send it out to the clients. That all takes about 24 hours. We’ve opted for the human one so that we do the work instead of you. Our clients love it. It means much more time to hone on the important things for growing their business as opposed to spending it trying to figure out the captions or editing the video. We take care of all that stuff for you.
I’ll put my hand up. I’m one of those in the past where I used that as an excuse not to do it. It wasn’t a real excuse. The real excuse is that I didn’t like seeing myself on video, which I’m sure there’s no one else in the world who feels that way. That was easy for me to say, “I don’t know who’s going to edit it. I don’t know what platform to put it on. I don’t know how to get captions on it quick enough,” all of those things. I think your service is great. Most of the videos you get from your clients, where do they go? Do they go on social media platforms? Where are they headed once they’ve been given back by you?
We don’t see where everybody publish their videos. We didn’t see where our clients published their videos unless they tell us or they make friends with us on Facebook or LinkedIn, then I can see. My guess is that a lot of it goes to one or all of the following three. LinkedIn is a big one, Facebook is probably second and third might be Instagram. I’m not sure about the numbers. I’m guessing here because I wouldn’t know where it would be published. That would be my guess from reading between the lines, chatting to people and the questions they ask. Some would go to YouTube as well. We have templates for YouTube too.
If I particularly look at LinkedIn and Instagram, I know a lot of people reading at the moment, particularly on LinkedIn, are looking to post more and more videos. Are there nuances with what you do on a LinkedIn video? Does it need to be the same or different from what you do on an Instagram post?
They’re fairly different platforms. It probably depends a bit on your audiences as well. If there’s a similar audience that you’re attracting, the actual content would probably stay the same. You don’t have to have a separate recording for each platform. Where it does become different is maybe with the video length and the format. Let’s talk about Instagram first and then LinkedIn. Let’s say you’re publishing into Instagram. You’ve got two options there. If you publish to the normal Instagram, you’ve got a one-minute limit. Your video can only be one-minute long. For that format, the best format we found is either square or what Facebook calls portrait. We do call it portrait but I don’t think it is portrait. It’s a 4:5 aspect ratio, which looks nice on mobile, but it doesn’t look good on desktop again. It depends on what you want to do. We say, “Let’s go with square because that gives you the most options and it looks great on mobile and desktop.”
If your videos are going to be longer than one minute, what you can do is to choose IGTV. For that, we’ve got a specially-dedicated template that puts your video into a proper portrait format. It’s a 9:16 ratio format that’s perfect for IGTV. The way we set it up is that the 1-minute preview on the normal Instagram still looks like a normal square video. You still see the headline with your content and the captions in the preview. People can click on it and then go over to IGTV to watch the rest of the video. The short of it is that if it is less than a minute, do square on Instagram. If it’s over a minute, do the 9:16 ratio portrait, then go to IGTV and you’re done.
LinkedIn is a much shorter answer. Go to square and you’ll be sweet. Lengthwise, from what I can tell, LinkedIn people are busy. There are a lot of professionals on LinkedIn and if you have videos for more than two minutes, people think twice about watching it. It’s that scrolling the feed and the dilemma that you have as a content creator because you’re competing against all the other contents that come up in the feed. As people are scrolling through the feed with a thumb on the mobile device or with their mouse on the desktop, there are other contents that come up that competes with you. There are a lot of things that subconsciously the viewer’s look at.
They look at the length of the video. They look at other engagement factors, whether you’ve got any views, comments or likes. There are also other things like what we build into the templates. Do you have a good strong headline that stops people in their tracks or stop scrolling? Do you have good, readable and engaging captions on your video that people can read as the video auto-plays on silent? Eighty-five percent of people watch their videos in silent, it plays on and on the feed these days so you’ve got to have captions. There’s no doubt about that. Around two minutes is what I’ve seen a lot of people say. Maybe one minute might be even better. It seems like on LinkedIn, the shorter more nuggets of wisdom videos are the ones that do better.
We’ve certainly found that it’s a combination of having the right amount of summary text because with you, the headline is everything. A view of the text is only scrolling that newsfeed, but with a video, it’s got to be three seconds that is considered a view. You do know that someone’s open and engaged, but often the headline in the text part of the post and the video is what captures it. Some people have said that if there are captions or brand, it might look like it’s too professional and too sales-based. Therefore, they get fewer views versus a more native video. What are your thoughts on that or what’s the data to prove or disprove that?
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I would like to see data on it. It’s almost impossible to test that analogy. I’m not aware of running a split test on a personal profile on LinkedIn. It’s impossible as far as I know. It’s probably someone that thought something in the flow that’s a good idea, then it became popular. My opinion and it’s not based on any testing or anything but from my experience, I’ve been in the industry for many years and I’ve seen what works and what doesn’t work. In general, I’ve published a lot of videos. We see the videos that our clients publish. We did the whole thing with B-roll as well where we got to about 24 million video ads placed. You start seeing trends. You start seeing things that work.
There is a case for not looking too professional and too polished because that can put people off and go, “They spend too much time on this. They’re trying to sell me something.” There’s a balance between that and then being too unprofessional and people going, “This guy or this lady, I don’t want to do business with them. They’re not making any money if their production is poor.” There’s something in the middle that works well where you can have a simple video recording, but then wrap it in a nice frame with good headline and captions and you’re away. It doesn’t take any effort.
For me, a well-designed video post with captions gets more views from anecdotal evidence on my profile. I’ve got about 13,000 followers. I normally get for video posts around 2,000 to 2,500 views a post. It’s good numbers too for me to prove that works. You said what works. I’m sure everyone reading this is dying to know what you know about videos that work versus ones that don’t. Give us your many years of experience.
To carry on from what you said earlier in terms of doing a split-test. What has been done is split testing. You can do this with ads. You can split-test a video that has captions and a video that doesn’t have captions. This has been done, and I think it was Unbounce that did this test that compared a video with captions with the one without captions. It wasn’t even burnt-in captions. It was like the native captions that they added. Every single time, the video with captions performed far better than the one without captions.
There’s an undeniable testing proof there that it does make a difference for engagement. There’s no doubt about that. The question of how professional it looks, that’s another question. Not to correct myself, but it’s a different scenario. If you are running actual ads on Facebook or using your business page on LinkedIn, I’m not sure about LinkedIn but certainly on Facebook, you should be able to run some split tests to compare the difference in performance. If it’s on your personal profile on LinkedIn, I’m not aware of a way to split test that. That’s where that comment came from.
Certainly, the majority are watching it on mobiles. I think 60% of people in LinkedIn I know are mobile users and that’s creeping up. What did you say the percent is on?
Facebook is 85%.
LinkedIn might be a little bit less but still, it’s obvious you need captions on your videos. Back to the work well question, I’d love to get your experience here.
For me, the bottom line is knowing your clients well. What is it that they want? What are they struggling with? What are their problems and frustrations and creating content that responds to that and solves it as big as a degree as you can afford with your business? That goes without saying that you’ve got to have content that engages. Content that engages is where you truly connect with your audience. To connect with them, you’ve got to create something that’s valuable. In a sense, it’s solving problems quite often. That’s one good way of creating engaging content. It’s making sure you are targeting those pain points.
One key thing to think about as an aside is it’s not always about how-to videos and explaining stuff and being the teacher. There’s a lot to be said about thinking about how you can connect with your viewers as well and creating your videos and appearing on your videos in such a way that you truly connect with people. That’s what it ultimately comes down to. If you compare two videos with exactly the same content, on one video, it’s a person that reads it off a script and there’s no intonation in their voice. It’s like a robot and they’re not even making eye contact.

BLG 192 | Greater Video Engagement

Greater Video Engagement: The better your headline and the introduction is in your video, the better chance you’re going to have of grabbing people.

Compare it to the other video, where there’s someone there with emotion and they look people in the eye through the lens of the camera and they truly connect with the other person viewing it. It seems obvious which one is going to get a better result in terms of connection and building an audience. There’s a lot you can do to make your content more engaging aside from the actual content of the video. There are other engagement factors that we’ve covered already. Creating a good compelling headline for your content, especially if you get into a format that we help you create with the headline burned into the video. It’s part of your video and the caption is down the bottom.
Adding those two things can dramatically improve the effective engagement of your videos. It’s like any informational piece. The better your headline is, the better the introduction is in the first few seconds of your video, the better chance you’re going to have of grabbing people. If you follow copywriters, they often talk about how some of the world’s best copywriters would spend 80% of their time on the headline. You can ask yourself a question if you do that for your videos. Do you spend 80% of your time thinking about the headline? That’s what we were thinking about. It can make a big difference and then backing it up with good content too.
Do you use any headline testing? I know there are a couple of platforms out there where you can get a score on a headline. Do you use anything like that yourself or know of anyone that uses it?
I don’t but that’s not a bad idea. I’ve been running headlines for a long time. I’ve got a good general feel for what people respond too well. I haven’t used a headline tester as such. That’s certainly worth testing.
I think it’s called Headline Analyzer. It’s one of the best ones that I’ve seen. What about structures? You said about being too robotic, etc. I like to do my videos in a little format. I can’t remember exactly who I stole it from but it was POSER, which is what’s the Promise, Obstacle, Solution, Example and then the R was the Result for me. What’s the call to action? How do I get more? That’s a little format. If you’ve got any format that you’d love to share.
The most common one for persuasive video is the AIDCA formula. A is for Attention. You grab people’s attention at the beginning. I is for Interest, we draw them in a bit normally with a story. D is for Desire, where you present the solution and the benefits of the solution. C is for Conviction, where you provide a bit of proof that what you’re saying is true, then A is for Action right at the end. That’s a cool one for persuasive videos or any content. Another one I’ve developed myself that also works well, it doesn’t sound as good but it’s a good structure. It’s ZISEECTA.
Let me go through that. The Z is for the Zeigarnik effect. Zeigarnik was a Russian psychologist who did some experiments on her students. She found out that whenever she introduced some suspense in her training, students would pay more attention. What it means is that you create an open loop at the beginning of your video. That’s what the Z is for. It’s the Zeigarnik effect. The I is for Interest. It’s similar to the previous formula. What I love doing normally is to tell a quick story of how you come up or presented with some challenge or problem that you didn’t know how to overcome and you had to go on a journey to find a solution to this problem.
The next three letters are SEE. The S is for State where you can state the main point that you want to talk about. The first E is for Explain and the second E is for Example. That’s State, Explain, Example. You can repeat that at any time if you want within the video. You can do it once or the most I’d probably do is three times to repeat the SEE, the State, Explain, Example. The CTA at the end is the Call To Action. Once you’re done with that, summarize it and you’ll have a quick call to action to tell people what you’d like them to do. That can be a good structure for more content videos as well because it’s a bit less persuasive in nature and a bit more content-rich in nature compared to the AIDCA formula.
I’d like to help you to build your authority on LinkedIn in these difficult times. You can go to and watch a prerecorded free masterclass. You will learn three secrets. One is learning the formula used by 1% of LinkedIn users to ten times your views, especially on video. Secret two get the seven killer steps and turn views into engagements by your ideal clients. The last one is converting engagements into clients by getting 80% response rates to your LinkedIn messages. You can go to and watch my recorded free master class there. Many of the activities mentioned can be implemented by a Virtual Assistant or VA. If you don’t have a VA and you’d like to learn about getting one, go to The next section is the Live section. Tell us about some of the daily habits that help you be successful, especially with living and working from home with three young children.
It’s all over the show, to be honest. That’s the honest truth. I had a nice routine before this whole thing came in. Now, it’s different. The priorities have changed. It’s interesting because my family is important, but I can’t look after them unless we’ve got a good successful business running, so that is also a priority. It’s difficult juggling those balls but we do our best. We’ve got some clear distinction of responsibilities within the house even more so than other times. The main responsibility of the business is mine. Tynika, my wife, is graciously looking after the three kids and mainly cooking food. Unless I can do a barbecue, that’s all I can do in terms of cooking and I can make good toast. That works well. The other thing, and this is difficult especially if you’re working from home, is being able to shut the door, focus and get the work done. I don’t think it’s time to sit back and relax. It’s a time to be on your guard and do whatever you can to make sure you can survive through this uncertain time. I’m doing what I can to keep the business going and thriving, but it’s a different routine with everybody at home.
You've got to have content that engages because that is where you truly connect with your audience. Click To Tweet
What’s a little bit of escape time for you? Where do you get some time other than shutting the door in the office? I know at the moment we’re in stage or phase three here in Australia. We both live in Australia and there are only four reasons you can leave. If you look at the exercise one, are you still getting a chance to get out of that office environment and do something different?
Yeah, for sure. My younger brother broke his ankle and he lives close by. It’s been good in a sense because I’ve gone to visit him every day to go for a walk. After the walk, I would go for a big bike ride to get some exercise in for the day. That’s quite a nice little break that I have during the day. The other thing that I do is at 4:00, I stopped working or I have been for the last few days. It’s a new routine that we’re trying out where I give my wife a bit of a break. I said, “You’ve got to chill for at least an hour.” I’ll look after the kids, play with them and relax with them. Maybe go for a walk with them or whatever, while my wife goes and chills out for a bit. That works well too. That gives me a bit of a break from the normal stuff that I do.
The next section is the Give section. You’re giving Tynika some time off, which is great. What’s another community or charity that you support and passionate about?
There’s a great charity called We were thinking, which charity do we want to support? This is one came across our radar and I like them, I like the founder’s story. One cool feature about it is that it relates well with Splasheo. Splasheo has this water element to it. There’s a lot of spiritual significance to the water element as well. Water is normally associated with spirits. There’s that side of it. Water is also beautiful for representing making an impact. If you drop a little pebble into a pond of water, you see the little waves being made and making an impact. Oftentimes, you see your impact is 90 degrees to your direction of travel. Buckminster Fuller talked about this. You don’t often sometimes realize the impact you’re making, but that’s water again that shows that clearly. Looking at a charity like Charity Water fits in well with the Splasheo brand.
The last section is the Action section. We’re asking you some questions and get some rapid-fire responses. The first one is what your top three personal effectiveness tips are?
The first thing is if you can focus, remove distraction and prevent any multitasking as far as possible, you’re going to do well. That’s number one. The second one is more of a tool that I use for helping me do that, I combine Asana. I use Trello, as well as a piece of paper, but then with a special way of having Kanban, where you can manage your tasks. At the moment, I’ve got five main columns that I use. The first one is the inbox, where all my tasks are going into. Anything that pops up during the day or when we brainstorm goes in there and it’s not prioritized yet. The next column is today, what I want to get done for today. The third column is what I’m working on right now.
The fourth column is called the pin. This is from somebody else’s idea. It’s not mine. I can’t remember who it is, but the pin is where I pop tasks in that for some reason, I can’t finish them and I don’t know what to do with them. They’re in there so we can review them and decide what we need to do with them. I’ve got the done column. I move all the tasks that I’d done. I’m using Asana for that well. The third tip is to work on a task until it’s done instead of getting distracted. Don’t stop unless you’re taking a bit of a break, but don’t get distracted on starting another task until the first one is done.
The next question is what a bit of tech that you couldn’t run your business without other than Splasheo itself is?
There are quite a few that we’re quite dependent on. Slack is one, Asana as I mentioned, Zoom, these are all the common ones. The one that’s maybe a little bit different that maybe your audience might be interested in as well is Ecamm Live. It’s designed for live streaming but I use it for recording and editing my videos on the go. As I’m recording it, I’m editing it. It allows you to do that and you can record straight onto your hard drive. By the time I press stop, I’m done. I’m ready to publish or other than getting it captioned, I’m ready to publish. I combine that with a little device called an Elgato Stream Deck, my DSLR camera and a nice microphone. I’m able to create great videos easily and quickly.
What mic do you use? What’s the brand of the mic?

BLG 192 | Greater Video Engagement

Greater Video Engagement; Making an impact is like dropping a little pebble into a pond of water; you see the small waves being made.

I’ve gone full circle. I used to use a fancy expensive Røde mic and got rid of them in exchange for an Audio-Technica mic that’s only $100 or something. The sound quality is better. It’s an Audio-Technica AT2005 USB, that’s the model number. It’s $150 or whatever. For me, it’s doing a better job than my Røde mics. I couldn’t believe it.
I think I used to use Ecamm Live for recording when I was on Skype back in the day.
That was the Ecamm Call Recorder. This is different. It’s the same company, but Ecamm Live. It’s $10 a month or something. It’s totally worth it. It’s incredible.
What’s your best source of new ideas for your business?
In general, books. I get a lot of great ideas from books and they fill my mind with ideas that then percolates normally when I’m in the shower. There’s something that pops out while I’m in the shower. I used to have this little waterproof notepad in the shower. Now, I scribble on the wall.
I don’t know if you got it from the same person, but I’ve got that from Jamie Masters. I’m getting better at it, but now because I listen to Alexa or my Echo device when I’m in the shower and the BBC News, etc. I’ve learned a way to also get it to record notes for me. The last question is the big one. I always save it to the last, but what impact do you want to leave on the world?
One thing I realized about myself was that I had an unconscious drive for significance. I didn’t realize that this was putting a flavor on everything I was doing. It was like a lens that I was looking for viewing life through. I was always in search of this thing called significance. As soon as I realized that I thought, “This is crazy. I thought these were only for five-year-olds. How could I be old and still be wanting this and searching for this?” I realized it was subconscious or unconscious. I realized there are a lot of other people around the world as well that are in that same boat. They don’t realize that there is this unconscious drive for significance, not realizing that it’s possibly making them unhappy. It’s one of those things that you can search for all your life but you can never quite get it.
I then decided to want to help people to figure that out for themselves and help them realize that they are significant, that they do have worth and that they can bring that worth to others as well. It’s like flipping the coin and shifting the emphasis to searching for significance for yourself, to helping you and giving it away to others. It’s that big paradox of life. I think the thing you’ve been searching for all your life is the thing you need to be giving away. In my case, it’s been significance. The impact I want to make is about helping people realize their own significance and helping them make an impact through their own worth and significance.
For the audience, Gideon is giving us a fantastic free trial. You can test the platform, Splasheo, and get four videos for free if you go to and there will be a landing page there that you can do the trial. Also, you can see me using some of Gideon’s products, which is Splasheo. You can see some examples of the posts that I’ve been doing on LinkedIn. I love the product and I look forward to a lot more people using it. This whole Coronavirus, one of the silver linings out of this is you’re seeing big stars at the moment being natural on video at home. You can do videos nice and easy. If it takes twenty seconds to make it look a lot better and professional, and get more engagements, to me that’s a fantastic thing. Gideon, thanks for being on.
The thing you've been searching for all your life is the very thing you need to be giving away. Click To Tweet
Thank you, Paul. It was a pleasure and a privilege.

There is such great advice from Gideon in the show. You can get all that at If you believe someone you know would benefit from this episode, please share. Gideon would love to get your feedback and appreciation on LinkedIn. Please take action to build your business and lifestyle, and in these uncertain times, stay well.

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Gideon Shalwick

BLG 192 | Greater Video EngagementGideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company,, makes it easy to create super engaging videos, ready for social media domination!

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