BLG 236 | Copywriting Marketing

 

Copywriting is essential in marketing and getting your message across to gain the interest of potential customers and strengthen the trust of existing ones. Adil Amarsi, a head copywriter and veteran in the field, joins Paul Higgins this episode to expound on what copywriting really is about. With a series of heavy accomplishments under his belt, Adil talks about the impact of his work on million-dollar businesses. Know the process he implements as he takes the time to explain the copywriting framework he follows that has been a cornerstone of his success. Learn why you need to be firm with your price, especially when you’re bringing something special to the table. Adil also gives a reminder that knowing when to rest also plays a big part in achieving your goals as it keeps you from burnouts and helps you continue giving quality service.

Marketing Reimagined Through Copywriting With Adil Amarsi

Build Live Give. Mentoring With Paul Higgins.

Welcome, Adil Amarsi from Copywriting Nerd to the show. It’s great having you on.

Thank you for having me. I appreciate being here.

I will ask you two questions. The first one is always the question I asked, which is something your friends or family know about you that your audience might not. What’s your best answer to that question?

Something that few people, including my friends and family, know about me is I have synesthesia. I can taste colors.

Tell me more about that.

It was a condition I’ve always had and I thought it was fairly normal for people to feel that way until I got told, “No, you can just see colors.” As I got older, I realized if I see the color blue, I know what blue tastes like. I can’t describe it to anyone else because it’s like trying to describe a meal to someone that’s never had a meal like this before. Blue has almost an air watery flavor to it. It’s weird.

How many people have this condition?

It’s not widely recognized. It’s a small percentage of the population in the world. One in three hundred have a variation of it and it’s 1 in 2,000 people have it.

It’s the first time I’ve heard of it. How did you get diagnosed with something like that?

You have to make sure that your company name reflects what you do. Click To Tweet

I stupidly did a Buzzfeed quiz. That’s what started for me. The other thing I have is called Tetrachromacy, which is you can see the fourth color. It’s when you can put two colors with a slight shade gradation. You can have red a 1% change in that color of text on top of that and the majority of people will only see the color red. People with tetrachromacy can see what’s being written underneath.

How do you use this superpower for good?

I wish I could, but I don’t. I use it for design walk and use it whenever I’m looking at things. The way they came across it was a Buzzfeed quiz about tetrachromacy. It’s like, “You got to answer twenty questions and see if you got them right.” I thought everyone got them right because there were easy. I got 19 out of 20 right. I got one wrong. They said that if you get anything above eighteen, you have tetrachromacy. I did not realize I had tetrachromacy. That is hilariously fun and then as I kept looking through it, I realized that I have synesthesia because I was looking at color theory and some people can taste color.

I look at the numbers and it’s between 2% and 4% of the world’s population can taste color or have some level of synesthesia where one sense translates to another sense. Kanye West is probably one of the more famous people who have synesthesia. He can see music. When he closes his eyes, he can see notes being played in a song without it being in front of him. He can see sheet music and everything. That’s why he always says the most beautiful thing to him is the human voice. The human voice is the most powerful instrument for him.

I don’t know if it’s true or not, but I think it was Mozart that was meant to be similar. You’ll be my only guest with these two superpowers. I’m excited to have found you finally. The other question I wanted to ask is, was Copywriting Nerd given by you or other people?

It was given to me by a bunch of other people. It’s one of those crazy things where I had multiple company names for years and then around November of 2019 I went to a seminar and during the seminar, one of the speakers said that “You got to make sure that your company name reflects what you do.” At the time I was like, “My company does not reflect what I do because my company name is my surname incorporated.” I was like, “I got to find something.” Someone was like, “Why don’t you call it Copywriting Nerd?” I was like, “Why?” He’s like, “You’re a nerd.” I was like, “I am.” He’s like, “You’re a copywriter and you geek out on things like this.” I was like, “I’ll go with that.” Then that became my company name.

I’ve had too many names to admit too as well. It’s painful changing your brand name. I heard on a podcast once, someone says, “Build Live Give.” I’m like, “That is me. I help people build businesses to fund their lifestyle and give back.” I’m like, “That’s it.” In hindsight, I shouldn’t have named my company, my book, and also my show the same because it gets a bit vanilla. On your LinkedIn profile, it said that you started on the platform Copy Chief.

I didn’t start on Copy Chief. It was launched by my friend, Kevin Rogers. I was one of the founding members of Copy Chief when I was there. My career goes further back from that.

Did you ever have a “full-time job” before you went down the path that you’ve gone to?

BLG 236 | Copywriting Marketing

Copywriting Marketing: In copywriting, headlines have to make sense. Words of the next sentence have to continue on from the thing you just wrote.

 

I’ve worked a few odd jobs. To give everyone context, I’ve been writing direct mail and direct sales copy since I was eighteen. Professionally, I’ve done it since I was twelve, but I’ve had a few careers. I was a chef at one point. I worked in the kitchen for three years. That was fun while I was still building my business. I was a standup comic. I’ve also had some normal jobs. I worked in retail selling games and electronics. I did door to door selling and telesales for two years from ‘18 to ‘20. I did anything like get my hands on selling to cut my teeth and get better at it.

I remember a friend of mine used to sell encyclopedias. It’s all electronic now. It’s good to have that variety. How did you meet Kevin?

Around the time, I was 19 or 20 years old there was another copywriter coming up whose name was, Colin Theriot, the guy that runs The Cult of Copy. Colin and I met because of the apprenticeship that I was doing. Colin and I got on well and right off the bat, we became good friends. Around this time, Colin was hosting a show on Blog Talk Radio and Kevin Rogers happened to be on there. Kevin had been a student of a man that I considered my mentor, which is John Colton who gave me the basics of writing copy and to this day, I will promote his stuff for free because he is incredible as a teacher and as a writer himself. Kevin was one of John’s biggest students and biggest influences at the time.

He was an incredible person. We were all doing WSO forums of those days, Warrior Special Offers. You had me who was cutting my teeth and coming up. You had Kevin who was a little bit ahead of me and charging $10,000 to $15,000. I was charging $5,000 to $10,000 at the time. It was always the case of fluctuation of what the client would be able to do. Kevin and I got on one day. I asked him to be interviewed on a show that I was doing at the time and Kevin agreed. We go on like a house on fire and he’s been my friend ever since.

I want to know more about you, but my quick story about Kevin is that I went to an event in Sydney. I’m from Melbourne, Australia. This guy sat next to me and had me falling off the chair all night. He was absolutely hilarious. I stayed in contact with him. He was mentored by the same guy that I was mentored. Give us a little on what you learned from him that we can take into copywriting.

I learned several things from him. Formatting was the biggest one without a doubt and how to structure a sales letter. It was how to tap into my natural ability to tell stories and use that as a way to write copy. That’s the big thing I picked up from John. A fun little fact, if you go back to a post from 2008 or 2009 on John Colton’s blog, you can see a little comment from me going, “John, I love your blog so much. I have literally picked up an entire copywriting career from reading your free posts.”

I got how to get writing copy by reading his blog and he replied. That’s how I got to interview him. Unfortunately, John and I haven’t spoken for a couple of years. I don’t know why, but still, a huge fan of his and always will be. The thing I’d say that if anyone’s going to take it home and go with it would be two things. One is to understand how to tell good stories. That’s always the main thing. Study everything in that story and figure out how you can incorporate your own natural flair into those frameworks.

The second is understanding how to create frameworks when it comes to selling or writing. Once you have a framework, it’s much easier to fill a mold of how you have mentally figured out than coming up with something from scratch every single time. The beauty of sales letters are people like. “I want to change whatever it is.” You can change whatever format you want, how it’s presented and everything else as long as you have a basic framework in mind, it makes the whole fast draft writing a lot easier.

I still remember the day after I met Kevin because I had no idea. He certainly didn’t give me any idea the skill that he had, but when he presented the next day, he had me writing in frameworks and little cards. I still use those. Can you give us some of an insight into what you think is a good framework for writing a great story?

Have an umbrella idea when you’re starting. Branch out your company. Click To Tweet

I usually use frameworks more for writing copy. If I’m writing a particular story, the frameworks I lean on more than anything is it has to have a headline to make sense. It has to have a sub-headline or in this case, a subject line because I’m writing an email. Whatever the opening words are of the next sentence have to continue on from the thing you wrote. You can’t say brilliant sub-headline and then, “Dear friend.” It completely loses the plot. You don’t take away the reader’s attention. You don’t change it around. This alone will improve so much of what you do. Create an open loop in that first conversation, in that first paragraph. A great example would be sales writing a story or even writing a letter, selling. Give me an idea like something to sell, what would it be?

An encyclopedia.

Discover how you can have the entire world’s information at your fingertips whenever you want. If you’re not a fan of using web browsers that are full of inaccurate information and want something that’s reliable as a book that teaches you everything around but it shows you everything around the world from A to Z, then read every word below. I can’t go into dear friend here because the open-loop would be too abrupt. What I want to use in the opening paragraph is, “It wasn’t that long ago that I myself.” That’s an obvious starting point. If you don’t have a starting point, it’s one I rely on, to begin with.

“It wasn’t that long ago that I myself sat there looking at my iPad wondering how much information around the internet was true about it and had been checked and validated. To my shocking surprise, the majority of information that goes up every single moment online, there is no simple way that anyone could fact check and make sure that it works or what they’re saying is true. That’s when I started to have a look at encyclopedias. First of all, I went to the library. I looked for the encyclopedias but they didn’t have any. They kept redirecting me to Wikipedia. I went to a couple of friends, none of them had an encyclopedia. In the end, I went online, checked on Amazon and the closest encyclopedia I could get was full, the way they wanted it. It was updated and everything else in between would have cost me $5,000. In a moment, I’m going to share with you how you can not only get your own encyclopedia for less than $100 but more importantly, why having an encyclopedia not only increases your intelligence, your ability to communicate but most importantly the natural confidence of an intellectual, no matter where you go. Before I get into how you can achieve all this, let me introduce myself. My name is Adil.”

Then I go into the conversation with the copy. That entire opening structure alone is enough to get someone involved. To continue the story like what are the frameworks that have been there, you have to have a strong opening. You have to have a strong introduction to who you are and while you’re talking to them because they’re thinking about it. There are a few other elements as well. I always tend to give as much as I can. I’ll give you guys the system. It’s the headline, sub-headline, opening paragraph, introduction to who you are, the story of how you came to the discovery of what you’re talking about if it’s a discovery or if it’s a blog post or something, how did you come up with the idea for the blog post? Write about that. Then it’s an introduction to the big idea, the program, whatever it is. At this point, you introduce it.

You go into depth and detail of exactly what’s inside or what you’re teaching, what you’re sharing, what you’re thinking. If it’s a blog post, it’s more about your thinking. If it is about emails, what you want them to do? If it’s sales, it’s more about what they’re buying. Instead of giving the bonuses at this point, you give the testimonials because now it validates what you’re doing. If you’re doing a blog post, you’d give a quote to the section simply because it validates your point even farther. From that, that’s where blog posts end and you can have a call to action.

That’s about it realistically in summary. If you’re doing a sales letter from here of the testimonials, you now have the price reveal. Then from price reveal, comes the price justification. From justification, comes guarantee. From the guarantee, you then have the bonuses and the reason you put your bonuses after the guarantee is because if someone decides they’re going to buy a program, a bonus is going to do nothing but seal the deal.

If they are thinking about it but not 100% sold, then the bonus should act as a way of getting people to buy from you. It goes from maybe to a yes. If it’s a no, it knocks them onto a maybe. From that, you have bonuses and then you essentially summarize everything or reclose where you go back through what the getting, what’s involved, what the big reasons are, and the summary. Finally, after you’ve done the reclose, you have the sign-off and the PS. The PS has a special place because each PS has a different meaning.

Specifically, one is a summary, one is a goading on a flight possible competitors. The third is telling them to take action now. It’s a scientific way that I’ve broken down sales letters based on human conversation. Something I don’t talk about often, but I will as an exclusive to your show. In the past years, I’ve spent no less than $50,000 or £30,000 having people go through MRI machines and CAT scans so I can look at their brains while reading copy to them.

BLG 236 | Copywriting Marketing

Copywriting Marketing: If you’re a coach or a business that works one on one with a close number of people, build a personal brand because that’s what will help you the most at that point.

 

As you said before, you can put your narrative in these frameworks, but these frameworks are gold and you got to listen from someone who’s been taught by John Carlton or worked with Kevin Rogers. This is copywriting gold here. I’ve got a couple of questions based on your LinkedIn profile. I love the, “If you can afford me.” I’ve never seen that at the bottom of someone’s LinkedIn profile. I want to get a bit of an insight as to why you do that.

It’s a positioning tool but also the number of people that think that a copywriter doesn’t charge as much and then I give them my fee and then they look at me as if I told them they have cancer. By putting that if you can afford me, it’s that the people that do decide to reach out to me feel like, “Let’s see if I can afford him.” Usually, they have a minimum that I know they can put on and most of the time my clients tend to hit that minimum premium. I have tested against removing that and keeping it there and still produces a high quality of client for me than taking it away.

The other question is, you put some of the examples you have results, which I thought were great and you said, “I helped build a $100,000 marketing agency in London. I helped them increase a $100,000.” I’m thinking, how did you do that? I’ll be interested because it’s certainly enticing me, but how did you come about creating success for that marketing agency?

I wrote the copy for that recruitment. That was all I did. I looked at their entire systems and process for recruiting in the right marketing people. I switched it around because the problem was that the agency had an organization problem where the CEO was writing all the copy. They were doing all the recruiting, they had outsourced their finance, but they were stressed out. They were working the most and the hardest out of everyone else in their agency. They had gone every sales call, they had to be on every copy call, and they had to do whatever it was that was going on. In the end, they found that they were burning themselves out.

In the end, when I walked in, they initially hired me to come in as a consultant to help that copywriters improve their writing ability. He’s a friend of mine. I looked at him and said, “You’re burning yourself out badly. Your agency is going to shut down in a year. You’re only three months from when we had the first discussion about this where you said to me that you’re feeling a little bit tired and now you’re flagging hard. By midday, you want to take a nap. It’s not normal for you.” all we did was put in systems and processes that he brings in the right salespeople that can close for him.

He brought in the right marketing people that market for his clients and most importantly, we looked at his output for his creativity. We started changing the messaging around what he was putting out because the message is trying to attract more of a wide audience. We niched it down to his favorite clients. We kept most of his old clients but decided to add three new clients in and that generated $100,000 a month for him because they were like, “We want all the stuff from you.” He basically worked with them.

I’ve heard different opinions but some people say you should have an exact number. For me as an example, I’ve mentored 257 people versus around number and you use $100,000 a month, what’s your perspective on that?

Use actual numbers when you have them. I just don’t have the numbers. If I asked them, “How much money did I make you realistically?” This is another little thing they do on agencies. They’ll give you a round number because it’s easier to divide it if it’s a dividend. They do it that way. If I could give a specific number, it’s the same thing with my other moniker that I have, which surprisingly Stefan George and I both share, which is the $700 million copywriters but by the end of 2020, I think that’s going to turn to an $800 million because we’re closing in on $800 million for the clients that I’ve made. The only reason I can’t sit down is $782,192,363.27 or something like that. While it seems exactly because the number is constantly growing, I won’t be able to update it the same way. With that, it’s easier to give a round number.

We’ve talked about an agency, but who else do you love to work with? Who are the people that you get the best result for?

Integrity is a big thing. Always do what you say. If you screw up, own it. Click To Tweet

I love working with people that have mailing lists that they haven’t mailed for a while, that has a decent offer and that they don’t know what they’re doing. If they are a personal brand and they’re looking for a way to build that business, but all they’ve hit a plateau. They’ve hit the six-figure or close to six-figure mark. They’re working all hours of the day and they don’t know how to leverage themselves. That’s where I like to come in. I love to come into that point and be like, “Let me show you how to do this because you’ve got all the assets, and you’ve got all the pieces so let’s put them together.”

I’m about to launch a personal brand and I think it will be launched by the time this is published. I’m going to have PaulHigginsMentoring.com and then I’m going to keep Build Live Give as the product. I know you do a similar thing. I know a lot of people talk about should I have only a company brand? Should I have my own brand? Certainly, for me, it’s always about the product, not the person. What’s some experience that you can share to help people on a decision? Should they launch their own personal brand and also have a product?

I’d say yes to that. Have a personal brand and have an umbrella idea at the start. Copywriting Nerd Ltd is part of an umbrella company that I own. I have my main company and Copywriting Nerd Limited is one arm of it. The reason for that is because that’s agency work. That’s more to do with the brand of what we can sell later down the line, whereas my other stuff is all into Adil Amarsi. The reason why it’s Adil Amarsi is because I don’t ever think I’ll stop doing the work that I’m doing. I’ve done it for so long, I love the work I do and it’s a personal brand. If you went out and said, “I’m looking for Copywriting Nerd Ltd.” People would be like, “We know who that is.” If you turned around and said, “I’m looking for Adil Amarsi.” It’s much more direct. If you’re a coach or a business that works one-on-one with a close number of people, build a personal brand because that’s what it is that will help you the most in that point, especially with something that you’re looking to do long-term and do for the rest of your life. If it’s something that you’re looking at to sell eventually, put it under a company name or a moniker.

I’m lucky enough to exit two businesses now. The Build Live Give is tied to me but I want to set it up and someone else can run it and then I can do other ventures. I want to launch a SaaS-based product at some point and do other things under the personal brand. That’s good advice. Anything that I should watch out for? One which is practical is which email address? Do you use your Copywriting Nerd or do you use your personal Adil one?

I use my personal one most of the time. The reason I have it set that way is I’ve dedicated different email addresses for different reasons. My main www.AdilAmarsi.com email address is all client work, podcasting, personal brand running stuff goes through that. My Hotmail account because it’s linked to my old business PayPal account. It’s hilarious when businesses see what my PayPal address is and like, “That can’t be your address.” I’m like, “It is.” I’m proud of it. I did a video about why the nickname The Awesome came out and how I didn’t give myself that nickname. That was given to me by a fellow salesperson while I was doing door to door sales.

We’ll move into the Live section, but you can find out more at www.AdilAmarsi.com. There’s much value that you can grab straight away. That’s the email address and before we go onto the live section, I would like to talk about how you can get 3 to 5 new clients a month on LinkedIn by spending 30 minutes a day even if you don’t know where to start and have limited marketing funds. Go to www.BLGClick.com and watch the On-Demand Masterclass. You’ll learn the secrets formula to get ten times views, seven secrets to get 50 likes and 20 comments on every post, because there’s nothing worse than crickets, and the third is the scripts to get 80% response rates to your LinkedIn messages. Also, a lot of these activities can be done by a virtual assistant and not you. If you don’t have one and want to learn more about it go to www.BuildLiveGive.com/VA. What are some of the habits that help you be successful?

I try and make sure that I take time off. This is a thing that took me a lot of years to get right. Understanding when to take time to relax and when not to take time to relax has been instrumental to my success, specifically ensuring them not working eight-hour a day type of days consistently all the time because that used to be what my schedule was. I’d sleep for 4 to 6 hours. I’d wake up and I’d probably reworking most of the time. If I wasn’t sound from my computer, I had a notepad and pen while I was taking notes about things.

If that wasn’t the case, I was reading a book or reading to a podcast. I was basically in the matrix the entire time. One of the habits that helped me around that was taking time away and finding things that I love to do and doing those. For instance, one of my big loves in life is cooking and the other one is digital art. I spent a lot of time doing both. These are not the things I share publicly and things I put online for shares, reviews and stuff. These are the things I do for me.

That’s important and you said before the agency owner was having a nap and it was time for you to help. I endorse naps, so I don’t know if you’ve seen the Seinfeld. George has asleep under the desk, but for me every day, I spend ten minutes meditating and 30 minutes having a nap. I have a lot of clients all around the world. I’m working early mornings, late nights, but that nap is absolutely sacrosanct. I got down to 6% kidney function. One of the most important things I realize is the power of sleep. I’ve kept that now that I’ve got a healthy kidney, everything’s great. Time off is essential. The next section is the Give section. I normally get guests to talk about a charity community they’re passionate about and why, but I know that you’ve got ambitions to set your own charity up. Tell us a little bit about that.

BLG 236 | Copywriting Marketing

Copywriting Marketing: Understanding when to take time to relax and when not to take time to relax can be instrumental to your success.

 

I haven’t named it yet, but it’s a charity I’ve had in mind for a long time. It’s to open up a self-sustaining orphanage in Tanzania, specifically for kids that parents don’t have the means to look after them. It’s not an orphanage per se. It’s more like a place where kids can go be educated, have food, play games, and be around other kids. It’s all taken care of by me rather than like you have to pay for it to happen. We make sure that all the resources are taken care of. The reason I chose Tanzania, in particular, is because that’s where I was born. It’s giving back to my hometown and my home country.

How long did you spend in Tanzania?

It’s strange, but I lived there until I was four. I traveled a little bit as a baby. I’ve lived in the UK since I was four with a few stints here and there and a few other places, but mostly in the UK. It’s a huge cultural part of me because my parents never let me forget where I’m from. I still speak all my languages. I still act and am as Tanzanian as you can be except, I don’t sound Tanzanian, which is always funny to a fellow Tanzanian is when I speak Swahili like, “You don’t sound like one of us but we know you are.”

Give us a little bit of Swahili.

You guys already know the Lion King, which is Hakuna Matata, but there are other words in Swahili inside the Lion King. I’ll give you guys a few things. Rafiki means friend. Simba means lion. My personal favorite Shenzi as in that hyena played by Whoopi Goldberg. Shenzi means stupid. If I’m in Lion King, it was saying something to someone as in that person’s stupid, but they’re also my friend, the translation to that would be, “Yu len yobum Shenzi sana ya por yangu tu.” That means they’re also my friend.

I don’t know if I get someone else from Tanzania, but there’s a lot of first in this episode. I’ve got a burning desire to go there. I’ve got a charity that all my book proceeds go to and also a portion of my revenue. That’s the way that I give back. It’s called the Purple House. Go to PurpleHouse.org.au to find out more. The last is the rapid-fire response. I’ll give you four questions and get some rapid-fire responses. The first one is what are your top three personal effectiveness tips?

My top three personal effectiveness tips in life and in business would be integrity. It is a big thing for me. Saying what you do and doing what you say. Granted, I have screwed this up many times but the truth is as long as you own it, as long as you speak to the people that you say that you do something and you get past that angst of communication, which took me a long time to do as well, life is much better with it. People trust you more. You trust yourself more and you can set boundaries far quicker because if someone says, “I need this done by Thursday.” You’re like, “I won’t be able to do it by Thursday.” “Why?” “I have many more plans. If we agreed to do it on Thursday, what you’re essentially saying to me is that you’re looking for me to disappoint you. If you move this to a Tuesday, yes, there’s a couple of days more, but it also means I get a little bit more time to do what I need to do to apply to my own creativity, come back and do a great job. How does that sound?”

Number two would be making sure that you take naps. I know I said something about naps but it’s taking the right type of nap. I was going to say this because when you said it as well. The way Paul and I, both nap is I make sure I have sufficient sleep at night, but I made sure I give myself time during the day when I feel relaxed to have a twenty-minute power nap. If I’m struggling with something, I take a twenty-minute power nap after doing a small walk. It’s always powerful and it’s good for refreshing the brain.

Number three, the effective thing is never to stop learning. I know that sounds counter-intuitive so we’ll put it in another way. Always be a voracious learner. Someone that enjoys learning things, read books, look at movies, look at the podcast, look at every single bit of aspect of what is around you. Be hyper-aware and takes some training to how that makes you feel emotional. If it’s making you feel emotionally negative, stay away. If it’s making you feel emotionally positive, keep doing. If it’s something that’s emotionally negative but drives the hell out of you, go ahead and do that. Make sure that you use and harness that negative motivation to make things work for you. A side note to this, John Colton’s reason for this is true because I’m similarly programmed. Tell me that I can’t do something and I will do all I can to make sure that I do it.

If they tell you that you can't do something, do all you can to make sure that you do it. Click To Tweet

What’s a piece of tech that is essential to running your business?

A single piece of tech would be my MacBook Pro, but a single piece of software to running my business would probably be Zoom.

What’s your best source of new ideas?

A lot of books. I have a collection and I have twelve more books on my desk. I’m a voracious reader and that’s where I get all my ideas from. I continuously read, watch, listen and immerse myself with people around me. The key thing is, don’t let yourself get niched down into one thing and one thing only. One of the joys I’ve had is I’ve written for over 400 markets.

I must admit my version because I used to move so often is a podcast. As you collect books, I collect podcasts. One of the other quick reasons for that is when I was sick, I couldn’t read. I couldn’t stay awake and it was dangerous to use an iPad. I try to read books on Audible and I got a big scar once from the iPad dropping on my head because I fell asleep. What impact do you want to leave on the world?

For me, it’s part of my purpose and that is my mission in life is to inspire others, including myself. To feel embraced, happy, wanted, loved, and empowered by simply showing up and helping them in any way that I can. That’s the impact I want to leave.

You’ve given value in that framework, the way you did that, the open-loop. Please go back, read to this multiple times, and share the love. Share it to others because he doesn’t often give out this. You’ve got absolute gold here. You can also get a great piece to help you write emails better. You can go to StorySellingEmails.com. Also, the podcast is Adil Amarsi Unplugged. You can also go there and listen to his beautiful tones on the air. It’s an absolute joy having you on the show. I know I’m going to come to you because I have an unused mail list and I got offers that aren’t doing enough. I’ve definitely launched my personal brand. We’ll be talking more.

I look forward to it. Thank you so much for having me.

It’s my pleasure. Thank you. Bye.

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About Adil Amarsi

BLG 236 | Copywriting MarketingAdil AKA The Copy Writing Nerd!

Adil is the guy hired by top CEO’s, all looking at creating powerful, emotional, and persuasive messages that are rooted in Direct Response Principles for their products and services.

Since 2008 until today, his efforts have brought in over $600 million in confirmed sales for his clients selling their products and services.

As of 2019, he has shifted his focus on working with long-term clients for copywriting and consulting clients.

My results are astronomical and speaking to me for 15 minutes will allow you to truly understand what I do for my clients.

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