LinkedIn Profile Hacks to Convert Sales
Sales Strategies for Consulting Businesses
In all digital platforms, algorithms and other changes happen more often than we like them to occur. And if you want to stay in the game, you need to keep a close eye on them.
Join Paul as he delivers an update on LinkedIn hacks that would make your life (and your sales system) easier, plus a few bonus tips.
Hello to the Accelerate Sales podcast, episode number 324. If it's your first time, welcome. And if you love it, please subscribe. If you're a regular, thanks for your support. I really appreciate it. And every review I go through on iTunes, also on other platforms, but in particular iTunes, a big shout out to the following people that recently did a review: Jonathan Magnan, David Jenyns, M Shannon Hernandez, Bob Regnerus, and Lisa Genovese. I sent them my LinkedIn profile make-over, So thank you.
And that really inspired me to do today's show. And also please check out past shows on your favourite platform, just search Accelerate Sales, and also check out the interview shows. So today's topic is nine LinkedIn profile hacks to convert sales. And what you will learn is what they are, some quick examples or a little bit more of an explanation, and an opportunity to join our community so that we can help you and also get that makeover yourself.
Does your LinkedIn profile, I should say, look like Jekyll and Hyde? So who you are to your clients and the people that really know you well is not who you are like on your profile. I generally look at hundreds of profiles each and every day, and I know it's so often I like to hear someone talk or someone I have a sales call with. And then I look at their profile, I'm like, hang on, this is completely two different people. So what I want to do in this podcast is help you fix that. I'll ask you to also have a look at episode number 197. That was the last time I covered LinkedIn profiles, and like all platforms they change and LinkedIn has. And also we as a community have learned a lot as well as what works and what doesn't. So that's why I want to share this new version of the episode. But if you want to combine the both, that'd be great. 197, and obviously this is 324. So let's go through the nine.
Number one is the header, the top of your profile. Two key things on your header: Who do you help and what results you get for making it easy. People only spend two minutes maximum on your profile. So make it easy for them. Think of it as if it's a billboard as you drive down the road. You want to make it really clear for them. The other one is, you know, check it on your mobile phone to make sure that the text isn't hidden because it does shrink on a mobile phone. So it's really important. So often I see someone make a nice statement, but it's hidden behind their profile. And about 60% of people use the LinkedIn mobile app. So that was number one, hit up, going down.
The next is your profile pic. So the key thing here is to match your ideal client. If they're people that wear suits, if that's still the case and ties, make sure you've got the same. If not, be more casual like I am with my consulting audience. Also use brand colours in the background, make it pop. You'll go and have a look at mine and you can see the orange and the background with me blue, which are my two key colours. And also make sure that it's nice and close. You know, there's some that are so far back, we'd like to actually see your face, that smiling face. Also, you can record a nine second video in your profile that can talk more about it. And actually, I can't remember if it's nine seconds, it might be a little bit longer than that, but just make sure you get the timing right. And the other one is you can also record, which I'm pretty sure is nine seconds, is how to pronounce your name. And I think that's really important. Like for me, it's obvious, Paul Higgins, but what I can do is put something else there, what I'm focusing on, but if you've got a difficult name, please, put it in there. So that was number two, profile peak.
Number three is the contact section. So a lot of people miss this and most of you haven't changed it since you first came on the platform. So the first thing is make it easy for people to find you. So just make the contact information easy, list your key websites. And you've got a character limit, It's not a lot, but you can put a description next to them and be as specific as possible. Also have your work email there, so replace your personal one and put your work email there. And also a mobile or cell phone is optional, but we always recommend it. So far we've covered header, profile pic, contact section.
Now we're going to go through number four. So to me, this is, I think it's the most seen part of your LinkedIn profile. It's really a digital footprint everywhere you go. Your header is the key thing that people see other than your profile pic. So what I'm saying is start off with your super power at the start. It's so powerful. Like for me as an example, I'm a sales strategist. So people like to put you in a category, so make it easy for them. And then I use a little formula. So I help insert your ideal client to get insert results through your programme or approach. So it's simple for me. You can change slightly because you don't want to be like everyone else's. But I think once again, you're just making it obvious because you know yourself, you know exactly what you do, but to all the people hitting your profile, is it obvious as obvious to them?
So number five is the About section. And I think this is really important. And I think the first thing is, it's not about you. You heard it from a lot of people so I'm not going to get a lot of detail on that, but the about section is about your ideal client. It's not about you. And the key framework we love to use is the first thing is just to call out who your ideal clients are and if it needs to be expanded like mine's consultants, so it needs to be a bit more specific. Because there's consultants and there's consultants, it's a bit like the word strategy. So I get a little more specific in exactly who I help.
And then also what you want to do is just start off with the pain points. Three or four statements. So you want to take the language exactly out of meetings or sales meetings that you've had. Also then come in with, while there is another way or it doesn't have to be like that. And then your top line solution, how your service will benefit them. If you've got a lead magnet, you can put that in there, so you're giving value. Also put in some client testimonials, which, once again, there are results-based. And then have a clear call to action: Now book a call, email, make sure that is crystal clear. I heard Amy Porterfield talk about this today, that in her email copywriting, that it's so important to have that clear call to action. And what we're going through. All of this, you can obviously go and have a look at mine as an example, cause I like to practise what I preach.
But before I continue on to number six, I would like to talk to you about Leadjet.io. Ever looked at a LinkedIn profile and had to manually put the information into your sales CRM. And actually I had the situation today because we changed email domain. So it used to be [email protected], which was the old podcast name. Now we've changed it to Paulhigginsmentoring.com. And I couldn't get into the Leadjet. So I found someone on LinkedIn and then it was like the manual process of putting it in. I just forgot how easy it is. Also, if you have messages on LinkedIn, you can just hit it and it will sync directly into your sales CRM. So it just makes it beautiful and easy. It works on most major sales CRM, including the one I use, which is Copper CRM, Pipedrive, HubSpot, Salesforce, et cetera. But why not check it out for yourself? Just go to Paulhigginsmentoring.com/leadjet.
So we've covered five now. Six, right? We've got three left. So, well, technically we've actually got four left and I might throw in a bonus at the end. So please keep listening. So featured. Add a featured section. A lot of people just miss this one, right? And if you want to know how to do it, just reach out, but add a section. And then I think there's three key things: have a video about you and your story. So once you can go to mine, and so often people talk about that when I'm in a sales call. The second is to have a customer testimonial. I need to update mine, but at least have on there and have relevant high engaged posts, which you can pin.
Number seven is experience. Have more specifics about how you help people in your primary company. So what you might also do is list some of your assets. I've got my podcast and book. Sometimes you can have it as a separate company, or you can put it under one company. The other quick one is in your past experience also put key results. The ones that are further now and nice, short and punchy.
Number eight is skills. So the second last it's top three relevant skills for today. So many people just go with what they've got the most, which is 99 plus. No. Make sure that it's the skills because it is searchable in the algorithm. So make sure the most current, the 99 doesn't really matter. And also have about 40 in total. So once again, it's more searches specific to you. And then I'll ask clients, peers, friends to endorse you to get up to the 99. And the best way of doing that is obviously to endorse them first.
So number nine. And as I said, I've got a bonus to stay a little bit longer, get some current results based recommendations from your best clients. All right. And the best way again is give so that you can get in return.
So a couple of quick bonus tips. Your company profile. Align it to your personal profile. You can turn on creator mode now on the mobile. The downside of that is it puts your posts above your about section. So it depends. For me personally at the moment I've got it off, but test it. The next one is the hashtags. If you do have creative mode on making sure that you're using those hashtags in the post, that works really well. Also, you can create your own custom URL. So I've got Paul Higgins Mentoring as mine. In the privacy settings, you'd probably never go in there, but make sure that your contacts can not see your connections list. What you don't want to do is build up all of this fantastic network and then someone like a competitor potentially comes and takes it away. So make sure that is, and then on your public profile settings, turn all the staff that you don't need off. So it's not too busy and it's more punctual. I was a little bit longer. I'm over the 10 minute mark, so I'll wrap this up.
Three key actions from today. Go and implement one of these and let me know. Share it with me at [email protected] or on social, which would be great. LinkedIn. Perfect. Next is to have profiles that you track each month. So, you know, it may be mine. It may be someone else in your industry, but tracking and seeing what they're changing is a good indication you need to change. And the last one is, if you reach out to this website and you book a call with me, I'll do a free LinkedIn profile makeover.
Now it is my membership, which is LinkedIn, which really helps people with three key things, their profile, their posting, and also their prospecting, but go to Paulhigginsmentoring.com/sm and book a call there. You can get all the links in the show notes at Paulhigginsmentoring.com/podcast, episode number 324. On the app you're listening to, I recommend it, not sponsored by, PocketCasts app. And if you know someone interested in building their authority and most importantly, using their profile to help convert more sales, please share it with them. They will love you for it and be a sales rockstar. Please take action to accelerate sales.
Sign up to receive email updates
Enter your name and email address below and I'll send you periodic updates about the podcast.
- Podcast Episode 0.5
- Sales Machine
- Accelerate Sales Program
- Take The Accelerate Pulse check!
Connect With Paul and Build Live Give
Thank You for Tuning In! Subscribe to our channel HERE
If you want to be seen in uncertain times and add value to your Ideal Client so you can build lasting relationships – click here to learn our three secrets