Today’s Topic is:

How a doctor can help you sell


You will learn:

  1. What I learned from my docs
  2. How I applied it to my sales 
  3. How you can apply it to yours to help more clients 



Hello to The Build Live Give solo podcast episode number 237

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Today’s topic is – How a doctor can help you sell 

You will learn

  1. What I learned from my docs
  2. How I applied it to my sales 
  3. How you can apply it to yours to help more clients 

I spent the first 2 years of my life in and out of the hospital with chronic asthma. Luckily I grew out of it by age 16. 

At 18 I was diagnosed with a condition called Polycystic Kidney Disease (PKD). You can hear more about my story on my Linkedin profile in the featured section -paulhigginsmentoring 

I would go for annual checkups until my condition started to deteriorate around 2010. 

My mum had the same condition and she lived more in the hospital than at home. 

I was always intrigued by the different bedside manners of doctors. It seemed to get ‘different’ as you moved from doctors to specialists to surgeons – less bedside as you went up. 

The one trait they all had was asking great questions. 

They were not selling to me, they were looking to save my life.

I keep conversations in Evernote and in 2018 it prolonged my life. 

The one time I got sold to by a doctor. 

Before we go into how I apply it to sales 

I would like to talk to you about Dubb – D U B B. It is an All-in-one sales & marketing video platform that helps to attract, convert, and retain more happy clients.

I used it this week to send members of the Sales Machine – our Linkedin community – catch up videos. 

Why not check it out for yourself.  Go to 


So how did it prolong my life?

I had a nephrectomy (removed a kidney the size of a soccer ball) to fit my transplant in.

My blood level was very low and they insisted I have a transfusion. 

I knew a transfusion would rule out my best mate as a donor. I showed him my note in Evernote and he walked away. 

Had he asked the right questions, it would not have embarrassed himself and lost the sale – my respect for him. I did report him as not everyone keeps records like me.  

In my sales process, I ask questions before jumping to my solution. And so should you.

The key questions I ask

Personal – partner, children, and hobbies 


Ideal client | Provide Value | New clients | Supports you | Success | In way | Resources | Decisions | ?s | Next steps

If you would like to see my full sales process in action, email me at [email protected] 


Three key actions from today:

  1. Write down a set of questions you can ask 
  2. Diagnose not prescribe 
  3. Email me for the full sales process 

You can get all the links in the show notes at ep 237 or on the app you are listening to now. I recommend the Pocket Casts app. 

If you want to see if you are running a profit machine or a sweatbox, fill out our 5min quiz at 

Please connect and follow me on Linkedin.

If you know someone interested in asking better sales questions to close more clients – please share this with them. 

If you have a topic you would like me to cover, email me at [email protected]

Please take action to build a profitable and sustainable business 

And stay well 




Connect With Paul and Build Live Give


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