Building Authority Minus The Work With Mark Savant

Build Live Give. Mentoring With Paul Higgins

Paul Higgins sits down with Mark Savant, Pro content creator, Youtube expert and podcast launcher.

He shares with us how he helps people create great content, in less time, so they can get back to what they love.

Welcome to the Build Live Give Podcast. And if you're a first time listener, I hope you enjoy the experience and if you do please subscribe via regular, really appreciate your support. Take notes and I'll always do, but if you're walking, riding your bike, doing something, there will also be a transcription at the end as well and you'll really want this because our guests drops a lot of value bombs in today. So a little bit about our guest, so in short he loves doing one simple thing and that's helping thought leaders experts to be liked, known and trusted through social media, right? So you do what you're great at and then he and his team goes and does all the rest. So he's got a brilliant service and it's one that I listened to this guest on a podcast and I followed some of his content and thought, we've got to get him on the show to help you.

 

 

So what are the three key things that you'll learn on this. One is how you can create your own video podcasts in less than six weeks to repurpose it on social media, which is really important, right? You do the one asset and then it's recreated by Mark and his team. The next is what platforms are hot and what's hot on most platforms, so Mark we'll go through that. And then the last one is, how you can turn a video podcast into a book, right? So yes, books are important but there's a really easy way to do that and our guests Mark takes you through that. So what I'll do now is hand you over to Mark Savant from marksavantmedia.com. Welcome Mark Savant from Mark Savant Media to the Build Live Give Podcast. Great to have you here Mark.

 

Paul, what is up. Excited to be here and talk shop, let's go.

 

Yeah. Well, I found you by listening to you on a podcast, I listened to so many I can't even remember what it was. But you inspired me to reach out and said, I've got to get this guy on the podcast. So I'll let you tell people what you do but the big thing I took out is you make social media and content a breeze for busy owners. So tell us what you know about that, that many don't.

 

Yeah, many years of pain and suffering, I think is what it's all about. I mean, at the end of the day, Paul, what I do is I help people make better content in less time so you can focus on what you love, right? We all understand that social media and our digital presence is important, it's the new storefront. Okay. If you don't have a social media presence you basically don't exist so we all understand that we need to be there. The challenge that I solve is, how do we stay there? To how do we stay top of mind? Develop know, like and trust without falling into the trap of that hamster wheel that's just rolling and rolling with no end, at that carrot that just dangles in front of you in perpetuity. So that's what me and my team do is we help people get off the hamster wheel, get back to what you love while still maintaining a very strong presence online.

 

Yeah. And the obvious question is how do you do that?

 

A lot of different ways. It really depends on the business owner, the entrepreneur, the coach that we're working with. But I offer done with you solutions, done for you solutions, and done by you solutions or any homogenization they're but that's really how I service the need of the client. We sit down, I try to learn about their business and what their goals are. I think the key here Paul, to success as an entrepreneur is really focusing in on what you love to do, right? The stuff you don't love to do, you either want to hire that out, you want to find an agency, but if you get stuck in doing all the things that you hate, you don't actually get the time to spend time on the thing that's really going to turn the needle on your business, the thing you really love to do.

 

Yeah. Well, my example of that, to be honest is Instagram and Facebook. Now, it's a tick in the box exercise for me. I love LinkedIn, so I just tallied up the other day that, I had a transplant, since my transplant, I've got over three million views on LinkedIn, just posting organically, right? And I love doing that. For me I can write a 15 minute post or take me 15 minutes to do it and I can get a 100,000 views to a post so that to me is just, that's easy. But when it comes to Insta when it comes to Facebook, now with YouTube and Clubhouse, it all gets a little bit difficult. So I suppose for me you often work with people where they might have a social media platform that they love but then you also help them get across all like ie, is omnichannel still something that you recommend people do?

 

Yeah. I mean, you bring up a really good point here Paul. LinkedIn right now is hot, it's a great place to be, you can reach new people, very powerful networking tool, right? Facebook is kind of like that thing you just check off, yeah, everyone is got a Facebook page, right? But they're in kind of lies the problem, grandma doesn't care about what you're doing, right? But that business owner who's trying to build their business and B2B sales or whatever they're looking to do, they do care and they're on LinkedIn and they're there for specific reason, to network, to grow, to build their market. Okay. So let's back it up just a little bit. The key here, Paul is that there's a shelf life to all these social media companies. If you were really going in on Facebook 10 years ago, huge success awaits you, right?

 

But you're now at a life cycle where it's almost impossible to reach new people on Facebook without running ads, it's basically impossible, right? But on LinkedIn you can do it. If you're leveraging YouTube the right way in the search there, if you're leveraging a short form video content like on TikToK or on Instagram Reels, these are ways that you can pick up new organic reach. And so again, we kind of go back to the core value proposition that me and my team offer and that we help you create better content in less time so you can focus on what you love because we're in the trenches day in, day out, we're seeing what's working, we're talking with other experts. So we're trying the new stuff all the time because the new stuff is where the edges are, you know what I mean? Trying the thing that worked five years ago is not going to work today, you need to be trying the new thing and quickly adapting with a market that changes very rapidly.

 

Yeah. Well, I think one of the things that LinkedIn just released that now you can only send a 100 connection requests a week, right? So we used to or a lot of people used to send 70 to a 100 a day so now that's changing just on what is hot for most of the people that are watching and listening, we're all selling B2B and we're normally selling services of some form. What is super hot at the moment from your deep understanding?

 

Really it's always the new thing. Okay. So when something new comes out, the social media companies all basically go to battle over it, right? Who's going to do it the best. So I think that the hottest thing right now is short form vertical video content, right? TikTok kind of paved the way and then Instagram took notice and they introduced Instagram Reels. And then YouTube said, we're not going to be late to this party, we're in too and so they crafted YouTube Shorts and these videos actually perform quite well on LinkedIn too, surprise surprise. So we kind of back it up a little bit and I really loved what you said Paul about, I can write up and prepare a 45 minute piece of content and that's going to reach a 100,000 people and that props you for building that network up.

 

Most entrepreneurs, most business owners, they don't have a network like that on LinkedIn, right? They create a post, it reaches a 100 people, couple of 100 people, maybe a couple of 1,000 people, right? So for me, what I do is say, hey, instead of spending that 45 minutes on that one post, how can we spend 45 minutes and get six posts across six different platforms? You know what I mean? Because again, you never really know what's going to take off and the more advance you get, the more chances you get to hit the home run.

 

Yeah. And one of the key things I saw on your website was, create a video podcast in six weeks, so tell us a little bit about that. Because I'm assuming and I do the same thing, here is my video, this interview basically becomes the centrepiece that then creates all the re-purposing from there. So a lot of people I talk to say, I just don't know, it's so hard creating a podcast, et cetera, but six weeks, tell us how you get someone to turn around in six weeks.

 

Yeah. And quite frankly Paul, if you've already got kind of an established brand, you already know what your message is. It could be this weekend, it could be tonight, you have your podcasts going, right? Although, I think that you do want to kind of be strategical about it otherwise you end up spending all your time. But I think you hit the nail on the head is you just are able to build your network very quickly with people that you generally wouldn't have the chance to speak with because you can provide them with value. Okay. So for example, I got to make a connection with the CEO of Ripple, it's a company that helps people create social media content, surprise, surprise, right? If I didn't have a podcast, I never would have had a chance to get on the phone to pick his ear, to develop a collaborative relationship, maybe even a strategic relationship where we scratch each other's backs, right? Not physically or but not literally but you get what I'm saying, right? So-

 

I did go there but thanks for taking that image.

 

Look, listen, I love back scratches, ask my wife, I'm all in on those. But so that's to me one of the biggest advantages of your video podcast is you get to get face to face with people you have no business speaking with, right? I've had tonnes of really great people, everyone from presidential candidates, to celebrities, to sports, tonnes and tonnes of great people, NFL Super Bowl champions, never would have had a chance without a podcast so that's A. B, is that you're creating an actual media company, you're creating media that's actually going to be helpful to people on the backend depending on how much video editing you want to do or audio editing, you might not have to do anything.

 

This is one of the best solutions that I like to focus on is you show up, you get to talk with someone amazing for 30 minutes, you send the file to us, we do the rest, that's it. And then all of a sudden, you've got hundreds of hours of content, you're reaching people over the time, you're building your network and believe it or not, there's ways that you can actually monetize that show as well. Whether it's through lead generation, affiliate marketing, sponsorships, et cetera.

 

Yeah. Brilliant. And so when you say that the six weeks is an example on the strategy, because a lot of people say, well, look, what do I talk about? It's that strategy piece that sort of holds them up because they're becoming more aware of brand services like yours, where you actually take the heavy lifting. But to me, it's around that strategy piece that I feel a lot of people get stuck on. So how do you uncover that strategy and how do you work with people to work out how their show is going to be successful?

 

I love this question. The answer is, A, it's not for everybody, right? And the answer is, it comes down to questions and understanding what the person's goal is. Why do you want a podcast, right? Who are you trying to reach? What is your core message? What is the bold statement? What is the problem that your listener has? And do you have the best answer to that problem, right? And we start to kind of go through these questions and it really helps us to gain a better understanding both my team and the client as well. Because a lot of times I feel like we think we know what we do but then when we start actually explaining it, it's like five minutes and you still don't actually have it, you still don't actually know what you actually do or if you actually speak.

 

So there's a process of going through I think all the questions Paul, but honestly, once you're clear on these questions in your firm, I mean, you can go very, very fast, right? But I think that's the key. But the problem with most marketing companies that I see, the marketing companies that go the wrong way is they don't spend the time to actually ask these questions. It's kind of like go into a car lot, right? They're the hammer, everyone is a nail and they just want to sell you a car. They're never going to sit down and really get to understand like, oh, you have four family members that need to sit in the car, well, we don't have that many seats in this particular vehicle, go with the cheaper option, right? So I think it's about asking questions to understand the problem and the sooner that you can understand the problem that you're solving, that's kind of when things start to come together.

 

Yeah. And now, what's the best measures of writing success for a podcast? So they come to you, they get it set up, it's repurposing across multiple platforms, it's great there. Like for me I have maybe a 1,000 people every time when I release a podcast that listen to me that no one ever would so that's definitely a measure of success, but what are some of the other things that measure success when someone's got a podcast?

 

Well, success is measured in different ways, right? It depends on the person, it depends on the goals, right? So if your measure of success is I want to create a hugely popular show that gets thousands, tens of thousands, hundreds of thousands of listens, that's a different goal from the business owner that's saying, I want to create a library of content that answers frequently asked questions. I keep getting asked the same questions over and over, I just want to create a library of content that answers that. And then, I mean, that is hugely valuable in video too by the way which we haven't really even gotten into at this point, but I really think of measuring success is what is the actual goal of the person. And that's really important too when talking about it, like if your goal in podcasting is, I want to quit my day job and go all in on podcasting, my friend, that is a long road, you might not be executing on that for five to 10 years.

 

I think that the key to success for me is it's turning the needle on whatever your goal is, typically in my opinion, it's generating leads or building your network with relevant people, right? And making sure that you're able to be consistent and that you actually enjoy the process. Because if you're not consistent and you hate the process, it's probably just not going to work and you probably need to look at another strategy for creating content. But I think that the reality Paul is most people don't like podcasts because there's just a lot of work on the backend. There's the editing, there's the fine tuning, there's the promoting, there's the marketing, there's organising the meetings, there's all that. But I find that if you just keep it simple, I get to talk with someone that's interesting for an hour and that's it, that's a win. Most people really enjoy that part of it and that's what I try to highlight.

 

Yeah. That's brilliant. We've certainly over time build up to that and yeah, it's thoroughly enjoying and just on a book versus a podcast, right? Because a lot of whether you use thought leader or industry expert, whatever the term is, a book was sort of a key sales tool in the past. I've got my book that you can probably see at the back there which is, Build Live Give, which was probably a little bit more when I left corporate and started to run my business and what I'm doing today. And I'm thinking maybe do I launch another book or do I just stick with the podcast? When people come to you with those options, the biting, how do you sort of guide them on that?

 

Paul, it is a great question. The reason I think that video podcast are the king is because you get the most value for your time basically, right? I'll give you a perfect example, this is kind of another strategy, I'm just giving it all away for free, giving you all the wins here, right? So we've talked about the video interview type of strategy. Another type of strategy is, what is a topic that I'm very knowledgeable about that I want to talk about or teach someone on, right? You create a short, maybe 15 minute audio segment where you'd go deep on this one topic, maybe you write out a list of five or six bulleted points that you want to touch on and you just record yourself video into the webcam or into your phone or your DSLR or whatever you've got, right?

 

We'll then you've actually got a thoughtful piece of information and once you've got that video together, that could be your podcast episode for the week, that could be your YouTube video for the week, that could maybe be six different clips for social media because you're hitting all these different bulleted points and heck, after you've done enough of these, you can even transcribe that and turn it into a book. So in my opinion, again, if you will understand that you need to be in a lot of places at once, you get massive value for your time when you start being thoughtful and strategic about recording video content because you can blast it everywhere.

 

Yeah. Great. And look, quickly before we leave for another topic. Now people say, but I don't like my voice, I don't like me being on camera. Like for me, I took forever to go from audio to video, right? That was the elephant in the room. What are some tips to help people get over that hurdle of like, who'd want to see me on video?

 

I'll tell you what, I hated my voice for years, now people tell me I've got a great radio voice, right? I think that a lot of times Paul, we just get in our own heads. We keep thinking about what is everybody else going to think, newsflash, everyone is going to think you're crazy when you announce that you're launching a podcast. They'll say, oh, it's just another podcast, he doesn't know what he's doing, he doesn't know enough about that topic, you just got to forget them. You got to focus on what's important to you and the people that are sitting around you and giving you those toxic vibes, those negative vibes, you don't need them, they ain't helping anyone. Surround yourself with the people that are actually going to lift you up, encourage you, give you constructive feedback, right?

 

Say, hey listen, your intro is way too fricking long, I don't want to listen to a one minute cheap jingle, right? Just get into the meat. But to your answer, just hit record, don't even post it, just hit record. Just get into that rhythm of even just recording and I think once you've taken that first step, it's kind of funny what happens, you start to develop momentum and that's one foot, two foot, three foot, four and then it goes from there. I'm in Dr. Seuss mode right now, sorry about the 1, 2, 3 and 4, I got a five and a two year old at home, so yeah.

 

Yeah. And look, and especially at the moment we're in lockdown here in Melbourne, Australia again, but for me podcast is just a brilliant way for because I live in Australia and work in the US, and what a brilliant way to cover those different zones is by having a video podcast. People get to see who you are but they see it when they want it versus in the old days it was limited to when you could actually get there. So the last question, before we move into the next section is Clubhouse, right? So I hear a lot about Clubhouse and I know before we went to air that you spoke about success you're having on Clubhouse. So if I'm running a consulting business, so firstly, should I be even interested in Clubhouse? And if I am, what should I be doing on the platform?

 

You should absolutely be paying attention to what's happening in Clubhouse right now. So just for anyone who's new and hasn't heard the word Clubhouse before, Clubhouse is an audio only social media app. Okay. It's similar to every other social media app and that people get there and they gather and they're social but there's no texting, there's no video, there's no photos, it is all audio all the time, okay? And because of that, it's extremely powerful, it's extremely unique, it's really hard to fake the funk, you know what I mean? When you look at someone on Instagram, they're sitting in front of a Lamborghini and they've got some smart comment, it's sometimes hard to tell if that's real or not. But when you get into Clubhouse and you actually start having a conversation with someone, you can very quickly understand this person has no idea what they're talking about, right? They're.

 

So for me it's a really good way of weeding out who actually knows what they're talking about, who doesn't. Okay, so that's A. B, it is incredibly powerful for networking because that same problem about knowing who is legit is resolved already. It's been incredibly powerful for me linking up with, I mean, Benji Travis, Jasmine Star, Justin Brown, Sean Cannell, Billy Samoa, Shawn Anthony, I could go on and on, Holly Thai. My network has just exploded because I'm able to get in rooms with people that are experts, I'm able to share some pieces of wisdom or have a dialogue and I say, hey, I'd love to talk to you about this more, let's hop over on Instagram and let's have a chat.

 

And then all of a sudden you have a new connection on Instagram and then maybe it goes over to LinkedIn, so it's really powerful building up these different platforms. And we can get into strategy on how to leverage Clubhouse but at the end of the day this is the key, all right, this is really, really important, everyone in the back listen up, this is important. If you want success on Clubhouse, you got to speak, that's it, you got to speak. If you're just sitting in the stands just listening, it's going to be a waste of time. In my opinion, most rooms are just not going to give you what you need, you got to get up on stage, you got to speak, you got to find your voice and find your tribe, start collaborating.

 

Yeah. And yeah it's so true. My dad used to have a sign that do you want to play basketball on the court or in the stands, right? And the only people that can win is on the court. So you've inspired me to do it, maybe we'll have you back to talk about specific strategies. But before we go into the next section, which is the live section, I just want to talk to you all about, have you got a sales system that will get you your next million in revenue? And if you have, brilliant, but if you haven't, I've got a pulse check which allows you to answer nine specific questions in less than three minutes which are the ones that I've combined over my 28 years worth of sales experience and narrowed it down for you as a consulting business owner to see if you've got gaps or not.

 

And if you have, then we'll work on a plan on that in a free strategy call afterwards so just go to paulhigginsmentoring.com/pulse. So the next section Mark is around habits and what are some of the favourite habits that make you successful, especially with two young children under five?

 

It's tough, baby. It's tough. So I think because I've historically been very much a sleeper inner type of guy, I like to sleep in, right? But I think that getting into a routine has been very big for me, just a normal sleeping routine, right? Getting into a normal routine on how much food I'm going to consume. I don't exercise as routinely as I'd like to, I exercise when I have time. But I think another that's been really important for me, is there are days where my brain is just done, it's spent, and I realised that sitting in front of the computer with 25 different screens open, it's not going anywhere. So I said, well, what do I want to do? I got to get away from that, well, how can I be productive with that time? Generally, it's just going out for a jog or moving my body and then I feel re-energised and can get back into it or maybe again, it's just getting a good night's sleep.

 

All the entrepreneurs out there, I want you to DM @marksavantmedia on Instagram. DM me Higgins, okay, DM me Paul Higgins on Instagram. That's @marksavantmedia. And let me know if you've ever had a time where you just looked at what you were doing and said, this is just not working, this isn't going to work, I want to hear from you. DM me codeword, Paul Higgins on Instagram @marksavantmedia, let me know because there are days almost daily where I feel that way. And you know what I do? I just get away, I just step back and I get away from the computer for a few minutes and I find that that's really for me the best time to move my body or to sleep and afterwards I feel re-energised and I feel like I'm actually ready to get after it because, it's your point earlier, it's really easy to be hard on yourself and to start doubting everything, you're seeing that 15 year old in front of the Lambo, why can't I do that? Just get some sleep, that's my mantra.

 

That's a great one. And when I got down to 6% kidney function, which I wouldn't recommend that for anyone, but what effectively means if you haven't slept for say 24 to 48 hours, that's how I felt every minute I was awake. All the toxins that were meant to be cleaned by my kidneys sat in my brain, right? So it was just terrible. So now that I've got a kidney transplant and I'm back to probably about 80%, so at middle of the day here which is soon after this podcast, I'll go for a ride normally on my bike if it's nice weather, then I'll have a seven minutes meditation, I'll have a 22 minute nap because they say that is the precise time.

 

I'll have a 22 minute nap, I'll have a cold shower and then I'm back into it. So believe me, that 22 minute nap for me it's just amazing the difference you can feel after that pre and post. So completely agree with you, sleep is critical. Well, sleep doesn't have to always be just at night in your bed, right? There's other ways you can get sleep. So the next section we'll move on to Mark is the give section, so what's a community or charity that you support and why?

 

Yeah. So this is an interesting question, something I was kind of considering. I don't really give cash to a specific charity, right? But the cause that I'm willing to volunteer my time towards is education for young people. I could go really deep on this but I'll just give you a quick example. I speak to a local high school, they're underprivileged kids, local public high school, most of the kids are well off. And I was in the insurance industry for over a decade.

 

And so one of the local teachers said, hey, can you come start talking with the kids here? And I'll tell you what, I've spoken to several classes now they're at this high school and it's really shocking how little these juniors and seniors understand. They're about to go into the phase of their life where they're getting a job, they want to buy a home, they want to take a lease out on a car, maybe they're going to take out college debt. And I'll tell you what Paul, out of all the classes that I've taught, do you know how many knew what a credit rating was? I'll give you a guess, how many have dealt with their credit ratings?

 

I'm assuming is less than 10%.

 

Zero, not one knows what a credit rating is. And I just look at it, how are you actually able to make critical financial decisions if you don't even know what's driving them? So I think it's something that doesn't get talked about enough, we talk about a lot of problems over here at the United States but almost never talk about the education of our young people and so I think it's a massively under rated problem that we have.

 

Yeah. It's funny, my, just turned 17 year old son came up and said, dad, I want to get a credit card. And I said, "What for?" He says, "Because I want to make sure that I've got credit history, positive credit history," and I'm like, what 17 year old kid ever talks about that. So anyway, he might be the exception because he has been trained well by my wife definitely not by me, but there you go, there's a great example and well done for you giving your time back there. So the last section is the action section. I'll ask you some questions to get some rapid fire responses. So the first one is, what's a piece of technology that's essential to running your business?

 

Well, gosh, there so many.

 

Give us a couple. Just give us a couple.

 

I would say certainly video style interview systems, right? So Zoom is really important. I use a programme called Riverside, I actually have a free trial, if anyone's interested hit @marksavantmedia on Instagram. But yeah, I love Riverside, it's a great way to record video and audio. Google Drive is the cloud that I use for my team and it is fantastic, it's very cheap although I'm starting to look at Dropbox because I need something better for clients. I love YouTube a lot, I got to say and that's not really necessarily a technology but it's just so powerful for learning and for teaching, it's so powerful. And then my lighting system, we all have a ring light but if you get a little softbox light it can just transform a room, it absolutely transform a room. For like 80 bucks, you get two fantastic softbox lights that'll just completely transform your videos.

 

Yeah. And what do you recommend, what brand?

 

I mean, honestly, I'm using a Fovitec right now. You know what, I'm going to just swivel this so you can see, I'll give you the backstage pass here, here you go.

 

Yeah. Beautiful.

 

Bam. This bad boy right here, just looks just like that, right? So it's just a Fovitec. There's a bunch that are quite similar so I would just probably go with whatever Amazon is recommending at the time, you know what I mean? Yeah, unless you're looking at something like a $5,000 lighting kit, well then we need to be more strategic, but for 80 bucks, just get the one with the best ratings I'd say.

 

Yeah. I've got Ianiro and it's next to me that I'll have to ask you post around these shootings to the ceiling versus shooting to my face. But yeah, that's awesome. So we've done tech, the next is sales tip. So what's your best sales tip.

 

Yeah. So I think the best sales tip, at least from a marketing standpoint is give away your best stuff. Just give away everything that you know, right? And I'm not talking about giving all your products away for free, although if you're in Amazon FBA, then that might be an option for you. But yeah, it's giving away your best stuff for free, right? So I'm all about content, content, content. What I find with a lot of content creators is that they're always focused on them, look what I did, look how great I am, look how much money I made, look how many followers I've got, look at me, look at me, look at me, oh, did you see that post that I told you about how great I was? Did you see that one? Make sure you check that out, nobody cares. I'm sorry, newsflash, nobody cares, right?

 

What people care about is can you move them from A to B. So when you start crafting and creating valuable insights that solve real problems for free, people get hooked and then they want to reach out and they want to get on a consultation, then they want to join your group or then become your client or consume your content, it's giving away your best stuff for free. And that's not so much a sales tip as a marketing tip but I had to say it because I just see so many people make this mistake. If I only get more testimonials, if I only get this big star to say my name, that doesn't matter, just help solve people's problems day in, day out consistently and it will lead to immense amount of sales.

 

Other than podcast, what is your best source of new ideas?

 

Well, I'm in a network with a bunch of people that are always trying different things. I follow accounts that are doing interesting things so I don't do follow for follow it doesn't work, it's actually counterproductive, we don't have to go down that rabbit hole, but follow for follow, buying followers. I just focus on what's new, let's try different things and I'll sit with my team on a weekly basis, say, Hey, did you see this video that Gary V. made? Can we do something like that? Oh, Jasmine Star has this interesting new meme style, what do you think about that? So I'm always just kind of seeing what's going on there and I just keep my ear to the grindstone and see what are the platforms trying that are new this week, who's trying out new story effects, what's the new trend. And it's just kind of being part of that universe, which not everyone needs to be part of the social media universe, it's not always exciting, but those are how I get my ideas.

 

Yeah. And that's the exact reason why, if you're running a consulting business, like you said, do what you love, what you're really good at, and then rely on people like Mark who are at the pointy end learning all those things for you. And it's not just learning for you, he's doing that across all of these client base, right? So you get the economies of scale of one person doing it versus you individually doing it. So the last question Mark is the big one and I'll leave it to them for that reason. But what impact do you want to leave on the world?

 

So, I mean, this reminds me of something I heard from Warren Buffett. Just yesterday I was listening to Evan Carmichael who's just got a great YouTube channel, is actually a guest on my show but anyway, I digress. So Warren Buffett he was going on about what his end game was, I was like, that makes so much sense. It's, when you die how many people will actually love you? Right? How many people love you when you pass away? Right? Because you can buy a house, you can buy sex, you can buy a fancy car, but you can't buy love, you have to earn it and I think that's really important.

 

It doesn't mean that everyone's going to love you, there's some people that just don't like you, right? And that's cool, you're over there, you could do your thing. But I think that what I'm trying to build is just build a community of people that actually love and actually care about me and what I stand for and I think that's really what the impact I want to have. I've been thinking a lot about leadership, lead by example, and I think that your kids, your family will see that and really respect that so that's probably what I'm most passionate about when it comes to impact.

 

Beautifully said. Well, if you want to find out more about Mark, you can go to marksavantmedia.com, also, well try and check out his podcast. Anyway, don't try, just go out and check out his podcast, right? And it's The After Hours Entrepreneur. So go and check him out there, he's a pro at what he's done. I've listened to and watched some of his podcasts on YouTube, but also if you really want to stand out there and like he said, it's so much easier now for you to do what you love and they get someone like Mark to go and do all the rest of the work for you, just please reach out to him. Mark, brilliant having you on the show today and I really appreciate you sharing your wisdom and it was great fun. Thanks mark.

 

Pleasure Paul, keep rocking.

 

So Mark talked about the value of giving away all of your content and I think he did a great job in that today. Also, he asked about your sleep pattern so please DM him on Insta and it's Mark Savant so S-A-V-A-N-T, all the links are going to be in the show notes, Mark Savant Media so go and DM him there. So if you want to really work out, if you've got the right sales system to get to that next million dollars in revenue, please go to paulhigginsmentoring.com/pulse. So also please take action to build live and give.

 

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About Mark Savant

Mark Savant is a digital media expert and social media agency owner. He helps people create better content in less time. Mark focuses on the power of video collaborations to help clients create constant social media presences in less than 1 hour a week.

His YouTube channel has over 600,000 views. His podcast, the After Hours Entrepreneur features top digital marketing and media experts.

If you’re looking to build your brand and reach people online, Mark Savant can help.

 

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