A sustainable business model is any entrepreneur’s dream, and anyone in their right mind would do what it takes to be able to create it. International business coach Catherine B. Roy sees the greatest value in a business model that deals with different customer segments instead of niching down an “ideal client,” which we hear very often in the coaching world. Speaking with Paul Higgins, she explains why targeting an ideal client is counterintuitive and invites us to learn the nine elements of the business model through her coaching program. Born and raised in war-torn Serbia, Catherine was catapulted into the spotlight because of her bestselling book, Live from Your Heart and Mind. Since then, she has been the recipient of many prestigious awards. Catherine helps coaches and consultants create healthy and human connections. She also happens to be a phenomenal LinkedIn expert. Listen in as she shares some incredible LinkedIn positioning tips as well.
Building A Sustainable Business Model: Why Niching Down An “Ideal Client” Doesn’t Work With Catherine B. Roy
Our guest is someone who survived 78 days of bombing in a civil war at the age of seventeen. You will hear the impact that it has made on her and others. She was a developer until her book catapulted her into the spotlight. She has been certified by Goldman Sachs 10,000 Women Program for Business Development and receiving the Top 30 Under 30, the Top 20 Global Thought Leaders and Influencers on Future of Work. She is at Top 100 Women B2B Thought Leaders and Top 100 B2B Thought Leaders to Follow in 2020. She is quite remarkable.
She focuses on helping coaches and consultants create healthy human connections. We all need those at the moment. You’ll get why targeting at an ideal client is costing you time and money. It’s very counterintuitive. A way to increase your engagement on posts, which few people know. I certainly didn’t so asked lots of questions on this. Aso, a brilliant live analysis of my SSI score, which is a LinkedIn score, and why you need to follow and focus on it now. They’ve given a free book mentioned at the end. Let’s over now to Catherine B. Roy from LHM International.
Welcome, Catherine Roy from LHM International to the show. It is great to have you on Catherine.
It’s a pleasure. Thank you for having me.
I know we’ve had some wonderful conversations, particularly about LinkedIn, but why don’t we start with something your family or friends would know about you that we may not?
As far as they’re concerned, sometimes, I can be funny and I can be strict. Online, people can see a mix of both, but they know how it feels like.
Are you funny and strict at the same time or do you keep those separate?
I don’t think that can go along.
That sums up my parents. My dad is funny and my mom was strict. I feel you because I can be like that as well. Are you a practical joker? Do you tell jokes? What’s funny to you?
It’s more going with the flow when you don’t expect it. It’s not like a stage or anything, but my husband is funny. I was the strict one and he was the funny one until he is funniness. I invent words sometimes.
Do you speak eight languages?
Not so well all of them, but yes.
When you speak languages, is the humor different or when you do the humor, it’s the same, no matter what language?
My native language, which is Serbian, it’s the most intensive, but I’m good in English though. It depends.
I know you’ve had a great background and you’ve achieved a lot of things. Why don’t you give us a quick summary of how you got to LMH International?
It wasn’t planned. That’s the most interesting thing. I published my book in the United States in 2017. My book became a best seller on its release date. A lot of attention suddenly came onto someone who is an introvert and I needed to find a way to deal with it somehow. My network started to expand. I started working as a personal growth coach because my book is a system for emotional and intellectual growth. As the business expanded, people started reaching out with, “How are you doing that?” My background in education is a Master of Economics in the field of Information Technology. Believe it or not, I was a Java Web Developer for many years. Not just easy stuff like websites, but serious core programming. I use all of that now as something which helps my business, especially on social media. I finally do what I love. I’m helping people. This is how I decided to step from being in the background like an introvert to learn how to become an extrovert and to show up.
As a programmer, you get specifications and the algorithm. You need to understand that and then create a program. My job was mostly in serious businesses like finances, insurance and something like that. Social media are easy web applications considering what I was doing. I recognized the behavior of an algorithm. I see social media differently than digital marketers because they see that from the user and the backend perspective. I spot the change and then I implemented and it is a way of continual expansion.
You talked about the shift from introvert to extrovert. As a rule of thumb, we probably got 50%. I don’t know the exact stats, but we’ve got a lot of introverts that are looking to build their brand, looking to be more prolific on LinkedIn. What are some of your advice, given your experience of being more of an extrovert with a natural preference for introversion?
The most important content we can create, which will make that connection with our future clients is video content. To create a video, you need to be an extrovert. For an introvert, that’s difficult. What I did was creating video content for closed Facebook groups first because as an introvert, I needed a safe space. That sounds funny because now I’m everywhere. Once you start feeling that people are supporting you and that you are giving value, the more value you give, the more people will be grateful and then your self-confidence grow. You realize that if you show up more and help more people, your business will grow more. It flows naturally. LinkedIn is a gold mine for business. Microsoft bought LinkedIn years ago and they want a piece of cake from other social media. LinkedIn is giving 100% of organic reach and non of our other social media is giving that. Facebook gives 10%. Instagram gives 5% to 15% unless you pay for ads or boosting.
In LinkedIn, if I have 25,000 connections and I leave a comment under your post, 25,000 people have the potential to see that. Imagine a community behind you who is helping you to grow. For all of that, you need to be an extrovert. You need to be a leader. You need to set the example so that people will follow you, trust you and book a call with you and start working with you. When you realize that’s one of the main things, which will transform your personal branding from doing in the backend and not showing up to high-level personal brand so that brands like Goldman Sachs and ForbesBooks and LinkedIn Learning approach you as they did to me, then you switch. If you want to grow, you need to do that or you don’t want it bad enough.If you show up more and help more people, your business will grow more. Click To Tweet
We’ll get into LinkedIn in more detail, but the last question in this section is your biggest supporters. I know that 2008 was an incredibly difficult time in Serbia. I know you’ve got some experience there. You don’t have to share them, but I’d love to know that not many people reading have gone through some of the huge and major trauma in their life. Tell us a little bit about that if you’re okay with that.
I was born in Yugoslavia, which was a very beautiful country. Unfortunately, it was going through a civil war during the ‘90s. I was one of the lucky ones who live in North Serbia. We didn’t have war on the field, but one day, when I was going to high school, a teacher told us that we need to go home because the bombing is going to start that day. No one could believe that but it’s happened and it lasted for 78 days. I felt what it means to not have control at all. You don’t know if you’re going to wake up and be alive. When you realize that at seventeen years old, you know that control is an illusion. We were in the basement hiding and waiting for what is going to happen.
I was eating bread and water because we couldn’t afford anything and nothing was working. There were economic sanctions. It was a difficult time. I was in that basement working on my second scientific work because I was picked in high school as one of the talented kids. I didn’t allow everything that was going on around me because I said to myself, “You need to finish this because the war will be over and you need to continue.” When it was over, I promised to myself that I’m going to make something huge in my life. I’m going to create a legacy because if I survived, there has to be a reason for that. That’s when I started working on myself exponentially.
I can only imagine what it’s like. A lot of us at the moment are feeling COVID. Whether it’s wrong or right, but often I talk to people about what it must’ve been like with yourself or any a civil war around the world, the great World Wars compared to COVID. Generally, for me, I’m in a beautiful house in a lovely area. I might be locked down, but I couldn’t imagine what you went through. Thanks for sharing that. I appreciate it. The next section we’ll go into is the Build section. We want to dive into LinkedIn, but when someone says, “Catherine, what do you do?” How do you best describe that?
I am a business coach and I help people to build business models that are sustainable. We translate that to specific channels. I chose LinkedIn, but it can be any other channel. We create specific marketing strategies so that we grow our businesses. What’s behind all of that is a healthy human connection and building our network with important people who can help us in our own growth. It’s not just about strategies. It’s also about a community and growing all of us together. I always say, “If you go there alone, you will arrive fast, but if you build a community, you are building an empire.” I am a business coach and a personal growth coach who is building a legacy of touching hearts and helping people to do what they love.
In business models, I think a lot of people miss that. Your analogy is if they want to move fast, in some cases, they work hard, but not smart. What do you know about business models and sustainable business models that many others miss?
That’s the main thing why businesses fail. We can’t give birth to a baby in two months. It takes nine months. The funny thing is the business model has nine elements. We need to know everything about our customer segments. I am not a fan of the ideal client avatar. I think that’s an illusion. A serious business model has to have a customer segmentation in specific areas and diversification than the value proposition, precisely set relationships between those two channels. Revenue, streams, cost structures, partnerships, activities, all of that. Before even thinking about going out in public, especially and doing anything online business model is mandatory. Otherwise, we don’t have the core. We didn’t do the market research and we are making or creating everything in dark based on what we guess and not what our client needs.
If we think in this way, we have a model and we can change during the times. We don’t have ideal clients, we have different customer segments, we don’t niche down, and we do the diversification. The challenging times like this are not risky if we do what usually in the times that people are niching down an ideal client. When you say ideal client, that’s when you fall in love and you idealize that person. When it ends up, it’s nothing like you thought. Business modeling is something that’s needed. Whatever we try to do when we set these nine things, which I mentioned, were ready to go.
I agree to some degree, but I’ve got a slightly different view of it. I do believe in niching down, but making sure that your business model is flexible enough. I’ve got a membership and it got 80-odd people. That gives me diversification. I’ve also got other elements, which is group mentoring. They’re all got recurring revenue, which is the best business model you can run, but it’s targeted to one specific client. That’s my version of a business model first and then you go and find a client. On your LinkedIn profile, it’s specific who you target rather than generic. What am I missing that you know in regards to that?
You’re not missing much. You did a diversification. You have different value propositions, which are diversification and segmentation. When you target one ideal client who says, “There are not more of them,” so that you have different value propositions for different customer segments. For customer segmentation, when you said niching down and being an expert in a specific field, that’s perfect. For example, in my case, when I’m working with my clients and I’m helping them to build businesses and they say, “I need an eCommerce. I need any learning platform. I need to publish my book.” Why wouldn’t I make a diversification a little bit more wide and the higher teams which can offer those services and make it expand more?
I’m not against niching down or idealization the client. I’m just saying that there can be more customer segments or ideal clients. There can be more than one niche where we can focus. Look at big brands like Nivea, for example. They have creams for babies, but they also have creams for anti-aging. Those are two different customer segments and they are still in cosmetics. They are niched down, but not as much as they could be.
I get that. Coca-Cola had an ideal client or we had a target market for each of our brands, but that wasn’t only who consumed the product. I completely understand that. If we want to get your nine elements, is there a place we can go to wider get those?
In my coaching. That’s the secret sauce.
We’ve talked about LinkedIn. What do you know that many people miss around using the brand? If it’s a 100% organic reach, what do you know about LinkedIn a lot of other coaches and consultants miss?
LinkedIn was used as a CV and as static presentation. Now, LinkedIn is a social media and the profile can be set as a landing page. As a web developer, I know it’s not a landing page because it has distractions, but it can present a reputation ran on high level. The difference between LinkedIn as social media and other social media are that LinkedIn is business-focused. Everyone is there because they want to do business. You are not swimming in the ocean trying to catch a fish. You’re swimming in an aquarium with huge fishes. Your job is to be seen and to be recognized as an expert. Your revenue streams or whatever they are, passive or active, and lead generation can be easily targeted and organically fulfill in your channels.
If you decide to build funnels behind that, that’s perfectly fine. If you decide to build a passive stream behind that, that’s perfectly fine. Imagine a LinkedIn like a cloud and the rain is coming out of the cloud on our heads because it’s 100% organic free reach. Everyone is thinking about how to do business. One of the parts of that model, which I mentioned are partnerships. What is the best place to establish different kinds of partnerships to get more visibility, to reach out, to serious companies, to serious HR directors, or whatever is our goal? It’s achievable there. The algorithm is easy. Just show up and I will show you to everyone. It’s the time because they are starting to create business pages also, not just LinkedIn profiles.
Soon, LinkedIn will become paid to play a game like Facebook or probably with a paid advertisement with business pages. Now, it still gives you like 30,000 connections, not followers, which are high-level experts in something. When you look at the statistics, LinkedIn is like a networking event and other social media are something like barbecue in the background. When you see it as a networking event and you show up there and you establish, you can search anyone you want. You can even say, “I want people from this company. I want people who do this.” You then easily come from C, B to A connections which can completely shift your business. I believe and in my case, because I tripled my business twice. In the most difficult time, only with LinkedIn. It is a gold mine and everyone should learn at least a bit and try it always a bit, if not go so deep as I did.
The quickest tips you can get on the LinkedIn profile are if you go and have a look at Catherine’s LinkedIn profile herself. That’s what I recommend. Some of the best experts have looked at their profiles and you can learn from that, but I’m interested in posting. I see some people that have gotten 15,000 followers. I know you’ve got 25,000 followers, but they get no organic likes and comments on their posts. What are they missing versus people like you that get a lot of likes and comments to posts?
It doesn’t exist one sided engagement. It’s not like we post something and we expect people to react. If they don’t know us, they will not react. First thing first is to establish a healthy human connection with the most connections we can without direct messaging and sales messages, but real human connection. It can take some time, but it’s worth it. That’s one thing. The second thing is that we need to engage on other people’s posts and algorithm then recognizes that as a valuable resource for learning growth, and then it gives us more visibility. The secret sauce is that we need to identify a list of ten people who are influencers in our field and to continuously engage with their posts. When we do so, LinkedIn is positioning our comment at the first place, which you can see in my case many times and other people see that. They are connecting with me expecting the content, which is coming.
What’s most important about LinkedIn is it is a social selling index. People might not know about this, but if you type LinkedIn.com/sales/ssi, it will give you precise statistics on where you are on LinkedIn. It will give you the percentage of your personal brand, your network and other important factors, which shows you how it’s positioned your profile in terms of sales so you know what you need to work on. In my case, I’m in 1% of the industry and 1% of my network. If we talk about my network, people like Arianna Huffington, Vishen Lakhiani, and Bob Proctor. I don’t know how many influencers are all in my network. Once you get to that circle and our algorithm recognizes you as a connection of A connections and you get support from influencers, then it starts to roll. Posting content without giving value to other people’s content will not help with it.
I must admit I don’t pay a lot of attention to SSI. I’ve got mine up. I’d love for you to give me a little bit of feedback because, to be honest, I don’t understand it. In Industry SSI, I’m in the top 1%, in the network SSI. I am in the top 2%. Is there anything I need to do to get me from the top 2% at 1% of the network SSI? Should I be happy?If you go alone, you will arrive fast, but if you build a community, you are building an empire. Click To Tweet
You should be very happy with 1% and 2%. That’s a good reach, but if you scroll down, there are several other percentages that it shows you separately, like personal branding.
It’s got the Current Social Selling Index. It’s saying I’m 81 out of 100 there. I don’t know if 81 is a good score. It’s got four components of your score. It’s got, Establish your professional brand, I am at 20, Find the right people, I am at 19, Engage with insights, I am at 16, and Build relationships, I am at 25. The lowest there is Find the right people.
It’s telling you out of 25, you have half of that. You need to search and connect with the right people. The right people are the target group which you desire to reach. It’s giving you a precise percentage on, “You need to work on this.”
It’s got people in your industry and people in your network, a lot lower in both of those. People in my industry, I’m only 26 out of 100. Would that mean that in my connections, I’ve got a low percentage of those people? I’m in the professional training and coaching industry.
That means that you are connected with people who don’t have a high SSI. They are not leading in the market when it comes to LinkedIn. It tells you that you need to connect with those who have high SSI because you have about 80% and your network is low positioned, in that case. It means that they are not active, that they don’t use LinkedIn a lot. That means that you will not get a lot of attention and engagement.
It’s also got people in your network with similar thing, 55. Back to your key point here is you need to connect and engage in people’s posts that have got a higher SSI or a high influencer. How do you find out what someone’s SSI score is? Is it only private to the individual?
It’s only private to the individual, but you can see by the engagement on their posts. What I’ve learned in my request, which I did is called networking. There are A, B and C connections. A connections are important people. I don’t like putting people in boxes, but in terms of social media, this might be a key point. People I mentioned like Arianna Huffington, Vishen Lakhiani, Bob Proctor, Brendon Burchard, Oprah and so on. The B connections are super connectors. Those are people who are connected with A people. C people are connections. What are people most drawn to when they decide if they want to connect with someone is, how many mutual connections they already have with that person? LinkedIn is still a serious network, although it becomes a social media, but still if someone sends you a request, you will check out who that person is and who are they connected. This is how you get to a high level of circle or engagement and be spotted by people who are seriously making a huge impact on LinkedIn and then you step out.
What are some tips on how would you go and connect with Bob Proctor? Some of those people have got follow only, then it’s got connect. What messaging or what would you recommend to get someone like that to accept your connection?
When it comes to A level connections, I tend to create a personal message. I make sure that I already am seen in terms of visibility for the person. I’m not aiming for connection. For example, a few years ago, I’ve sent an email to Arianna Huffington asking about being featured on Huffington Post. She personally responded to me. Believe it or not, that was a magical day for me. I reached out to her. I make a nice introduction and make her see that I’m not someone from the streets who wants something. When it comes to other connections, I don’t send any sales or pinch messages. For example, I will say, “I saw that we have mutual connections and I would like to connect.” If LinkedIn recommended them, I say, “LinkedIn recommended you. I would like to connect. Would you like it too?”
Nothing that is sales lead or anything like that. I don’t even respond to messages like that. That’s a huge no. I would say better send no message than a pinch in your inbox. When it comes to A level connections, for example, I finished Denis Waitley’s Quest on Mindvalley. I sent a message. I introduced myself. I said, “I finished your quest. I learned this and this. I would like to connect and continue learning from you.” He was happy to accept my connection.
I think that’s a brilliant approach. At the moment, I know that personalized video messages are doing well, but send it to the email and not to their LinkedIn.
That’s a brilliant strategy too. LinkedIn just introduced us to camera message. You can send a video message, which you recorded at the moment. I don’t know if everyone has it, but I’ve got LinkedIn Stories. I know that not everyone has that option. That’s a brilliant option for engagement because you see who saw your stories. You see who is continually seeing your stories, so you can reach out and start a conversation. The beautiful thing is I received a lot of messages as reactions to my stories and you start communicating with people. For example, “I’m following you for years and I was afraid to reach out to you, now I can.” I was like, “Why would you be afraid?” People sometimes follow us for a long time, and then they reach out through such a small window LinkedIn Stories.
That’s LinkedIn’s classic where they have focused periods as you know. Whatever they launch, they will boost the first-mover advantage. If you’re a first mover, you’ll get advantages from doing it. I think the LinkedIn Story is the same. At the moment, it takes me two minutes to do a LinkedIn Story. I use Canva. I’ll do a photo image. I’ll do a little bit of text. I’m getting anywhere between 50 to 80 views. Most of those are in my ideal clients. I have my team follow up on my behalf with a generic message and it depends on the connection. If it’s someone I already know, it’s personalized by me, but they do the traffic. I’m finding that it is a great source. I’m glad that we’re both on the same page on that one.
I could talk to you about LinkedIn forever, but I’m also cognizant that everyone at the moment, we’ve got to keep the time tight. I would like to say though that if you missed it, this point is critical. What Catherine said is that, “You go and add value first to someone so go on and do their course.” I often read someone’s blog and then I say, “This is what I learned. This is what I did because of your knowledge.” That is powerful. You then can ask them to connect. If you do that, people always love compliments.
Both Catherine and I are in a similar game. We love it when someone gets a result from what we’ve shared. That’s a brilliant tip. Go on and try that one and it’ll work every time. It certainly worked for me and it’s worked for Catherine. Before we go into the Live section, I would like to talk to you about our assessment to help you work out if you’re running or if you’re going to be running a high seven-figure service-based business in 2021. You can go to PaulHigginsMentoring.com/assessment and answer the questions. There are fifteen questions. It takes about three minutes to do it, but they are incredibly powerful. As Catherine said, they’re more strategic than tactical.
You’ll be placed in four percentage ranges with custom actions, including a free 45-minute strategy call to walk you through a clear plan based on the results. Also, a chance, like Catherine has had, to be on this show. If you want to find out more about Catherine, I know there’s so much value being shared already. You can go to CatherineBRoy.com. We’re in the Live section, what are some daily habits that help you be successful?
You will be surprised because the main one which can take the first five places is consistency. People always laugh when I say that, but that’s true. You have to show up every single day, no exceptions. When you make a pause, it will be obvious. It will be visible. I have a team who is doing that for me. I’m just recording videos and they do all of the other things. This is the most important treat which someone needs to have if they want to make their business successful. Behind that is a strategy. Nothing is done just like that. Behind that, there is a serious content strategy. I use content categories even. When you’re building something, you need to be consistent and persistent, but you also need to know what you are doing. I didn’t joke when I said the first five places go to consistency. You will be surprised that even any piece of content will do good to your business more than any, if you don’t do anything. I will keep it on that message because it will be more powerful if we say consistency.
That applies to LinkedIn. This is the Live section. I’m assuming that also applies to what you do in your personal life as well. I know I use an app called, Done. That has got strikes. For me, the habits that are most important to me, I want to get as many strikes as possible in the times when I don’t want to do anything at all, but I’ve got to win. I’ve got to keep digging. You can get that streak along. With you and your personal life with consistency, what are some of the things that you do to keep the consistency going?
As a mom, I need to be on time and to pay a lot of attention. Being there for him every single day is the same thing as consistency. He needs to get in time in kindergarten. He needs to eat on time. He needs to go to bed on time. I need to feed in into his shadow. He is also teaching me a lot of other things like patience. I was always a person who was rushing everywhere, but he’s teaching me a lot of patience and tolerance. I need to be consistent every single day to being a mom that I believe he deserves. On the other side, to learn how to be more patient and more tolerant. That’s also important in business.
I know that you and your husband share quite a unique trait and that you both are in the top 1% of mentor scores globally. You both are 156. That’s quite incredible. I don’t think I’ve interviewed anyone on the show that has got a 156 IQ, but to have a partner as well, that’s quite unique.
I have a funny story. We went there because I needed to do some workshops in MENSA. For that, you need to be a member. We went to do the test and we did everything differently. We were like, “Now, one is dumb completely and one is a genius.” We are together for many years. When the results came in the closed envelopes, we opened and we were shocked because there is more than one right answer. Different types of intelligence, but we are both above 156. They couldn’t measure our IQ so we don’t know who is smarter than the other one.Behind every successful business is a serious strategy. Click To Tweet
You’re both smart. I’m going to make sure Darko reads this. What would you like to say to him about the support he’s given you through your journey?
He is my best friend, husband, colleague, partner and everything. Without his support, I wouldn’t be where I am now because we were juggling with many things and he never left my side. If I could wish anyone something, I would wish someone like he is, a person who allows you to grow and grows with you.
I can see the smile on his face as he reads that. The next section is the Give section. What charity or community are you passionate about and why?
I’m passionate about helping kids. Every time we can, we donate to organizations that are taking care of children without parents or children who are unfortunately homeless or something like that.
I’m assuming, given your experience that you shared before, you would have seen unfortunately a lot of that in your life lifetime. Is that a reality that you’ve seen that?
In my past, yes. I’m trying to be a shining light, at least for those little beings who are stepping into this world.
I support a charity as well. My book, Build Live Give, all the proceeds go to that and a good proportion of my revenue. It’s called The Purple House. Go to PurpleHouse.org.au to find out more. The last section is the Rapid Fire section. I’ll ask you four questions and get some rapid-fire responses. The first one is what are your top three personal effectiveness tips?
Integrity, consistency, and lovability, believe it or not.
The world needs more love, especially now. What tech is essential for running your business?
As an ex-programmer, I don’t like tech anymore.
What is your best source of new ideas?
The last one is, what impact do you want to leave on the world?
I wish my legacy to be every heart I touched by making this world a little bit better place.
You can find out more about [email protected]. Also, she’s given us a free book as well, the Top LinkedIn Marketing Strategies. We’ve read a lot here, but there’s more within that. Go to CatherineBRoy.com. You can also book free strategy calls, which are highly recommended you take up, and also check out her book, Live From Your Heart and Mind. You can also find that on Amazon or on Catherine’s website as well.
It is on my website, but it’s everywhere, available online.
It’s been an absolute joy having you on. You shared so much value about LinkedIn, but also life in general. Your story was quite incredible. Keep doing good to the world. Thanks for being on.
It’s my pleasure. Thank you for having me.
That was such an incredible interview with Catherine. It took a little longer than normal, but her knowledge on influences, LinkedIn and SSI scores were just golden. It is inquisitive. I wanted to pick that. What was your biggest takeaway from Catherine? There were so many I had. I’d love to know yours. Please share it on your socials. Take a photo of the screenshot and mention her and her company. She’ll love you for it. To find out more about Catherine, you can go to her website, CatherineBRoy.com. If you believe someone you know would benefit from the show, please share. They will love you for it. If you want to know if you’ll have a low or high seven-figure business in 2021, go to my assessment. It’s PaulHigginsMentoring.com/assessment. Please take action to build, live, and give.
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About Catherine B. Roy
Business & Personal Growth Coach, Keynote Speaker & Bestselling Author
I enjoy the distinction of being certificated by the Goldman Sachs 10K Women Program for Business Development & receiving the Top 30 Under 30, Top 20 Global Thought Leaders & Influencers on Future of Work, Top 100 Women B2B Thought Leaders & Top 100 B2B Thought Leaders to Follow in 2020.
As a bLU Talk speaker I had an honor to share a virtual stage with Lisa Nichols and Less Brown.
I hold a Master degree in economics (business, marketing & IT) and am also an experienced entrepreneur and IT expert for the last 13 years, as well as a linguistics researcher with published scientific works. I am certified in the fields of positive psychology, assertive behavior, emotional behavior & EQ.
My writings are published in The HuffPost, Thrive Global, Simple Reminders, McGill Media, Wellness Universe and many others. I was featured as a guest expert at many summits and expert speaker at numerous international conferences.
As the bestselling author of “Live from Your Heart and Mind,” which hit the bestseller lists on its release day, I am the guiding force behind the LHM team. My most popular quote reached 1.2M people in less than 10 h.
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