The platform of eCommerce has gone through an accelerated evolution because of the instantaneous demand of society. Joining this episode to discuss these changes is David Henzel, the CEO of UpCoach. Going into the coaching industry without being a coach, he saw the opportunity to build a platform that can improve your course completion rates. Listen in as he goes into the details of his product and how it can provide you, and your clients, an optimized experience in learning. With the pandemic, David talks about podcasts as one of the platforms that are currently the best to utilize in order to get in front of an audience. With this, he gives some amazing tips on how you can easily approach people and ask them to be a guest on your podcast.

UpCoaching Your Way To Your Fullest Potential With David Henzel

Hello to the Build Live Give podcast. If you’re a first-time reader, welcome. If you enjoy it, please subscribe. If you’re a regular, thanks for your support. I’d love to get your feedback at [email protected], it means the world to me when you do. Our guest is someone who didn’t gel with school. He admits to going to at least fourteen schools. A friend introduced him to computers and he finally found his purpose. He has started and exited businesses and still runs several. See them listed on his LinkedIn profile. There are too many to mention here.

He is solving a pain point close to my heart and for millions of coaches around the world. Learn how tech has accelerated ten plus years by COVID and how it will impact you, a coaching platform, which will blow your mind and a masterclass in habits. I am the habit guy, but this guest takes it to another level. They’ve kindly given you access to a founder pricing for their platform, which trust me, is too good to miss out on. This podcast is a little longer than most as it’s full of wisdom and value. Over to David Henzel from UpCoach.com.

Welcome, David Henzel, from UpCoach to the show. It’s great having you here, David.

Thanks for having me, Paul.

It’s my pleasure. We had a brilliant conversation the last time we spoke. You’ve got an exciting platform. I can’t wait for you to share that with all of us. Before we get into that, why don’t we start with something that your family or friends know about you that we may not?

One crazy fact is that we have eight dogs. My wife loves dogs. If I would not hold her back, we’d probably have twenty dogs. Our largest dog is still a puppy, but he’s already 80 kilograms heavy. It’s quite a big one.

Where does she collect these dogs from?

It’s mainly street dogs.

BLG 242 | eCommerce Evolution

eCommerce Evolution: The biggest difference back then was that there’s no social media. Now it’s different, having social media to drive traffic and then being able to buy ads left and right.

 

You live in Turkey. Is this common? Are there a lot of street dogs from where you are?

There are a lot of street dogs. The cool thing is how people treat the street dogs here. It’s nice. They give them food. For example, there’s a drugstore and it’s a chain. It’s hotter in the summer and dogs go inside the store and lay around on the floor in the store because it’s cooler inside. The people step over them and it doesn’t bother anybody. It’s nice to see how well they treat animals here.

It’s different that somehow, the times that I spent in the Philippines and looked at beautiful people. Some of the conditions and the way they treat their dogs, I won’t even go to my Egyptian trip. That’s good. I’m glad that you and your wife have many dogs. I hear you’d have the cats all around and you’d probably repossess your house. Australia is way too regulated to have eight dogs. I’m glad you can do it in Turkey.

In the States, it’s five, max.

Here we’ve even got cats that have to be on a cord during the day or at a certain time so they can’t jump the neighbor’s fence. It’s crazy. I want to go down that rabbit hole, especially with views of COVID living in Melbourne, Australia. Prior to this, you don’t listen to the news. I probably need to do less of it. You’ve had a multitude of different businesses and you also run many businesses. Why don’t you give us a snapshot of your journey of an entrepreneur to date?

I’ve always been an entrepreneur. I went to fourteen different schools. I didn’t fit into the system. I was quite a troubled student and I was lost at some point. A friend of mine said, “You’ve got two computers, how about we start a business together?” “Sure, why not.” I found this entrepreneurship thing and this was tailor-made for me. I’ve been happy I discovered this. I had a few businesses in Germany. I always had this wish to move to the United States because back then in Germany, there was no startup scene. I felt a little lonely, seeing what’s going on over there.

I sold my eCommerce business back then in Germany, which gave me the money to get my investor visa to move to the United States in 2009 where I cofounded MaxCDN, which was a content delivery network that we sold at a nice exit years ago. My wife wants to move back to Germany so our daughter grows up with the family. I couldn’t go back to German weather conditions anymore. We opted to move to Turkey. We’re in Belgium, Turkey, which is great. We’re happy here.

After the sale, I thought I will focus on a course or system that my wife and I had developed, which we called Managing Happiness, ManagingHappiness.com, which was a course on how to apply business principles to family life, having roles and responsibilities, mission, vision, values, regular meetings, etc. All the stuff we do in business because we found that this works well for us. I want to spread this and have a positive impact and get this into people’s hands. It was too much of family therapy for me because I’m a business guy. I’m not even a coach. This bothered me a little bit.

One key thing with group coaching is it brings a lot of transparency to the game. Click To Tweet

Somehow, I got back into business. I started LTVplus.com, which is an outsourcing business for SaaS and eCommerce businesses. We do live chat agents, failed payment recovery agents and support ticket agents. I bought TaskDrive.com, which is a lead research business. My old business partner wanted to sell it and it was close to what I was doing. It made sense. I invested and cofound the Shortlist.io, which is a digital marketing agency, and SpeakOnPodcasts.com, which is a service that puts people on podcasts and a bunch of those. I had all these businesses where people run these businesses and executives. I want to make sure they’re on their A-game. When they’re on their A-game, personally, it’s going to reflect in the business as well.

I took my old course, the Managing Happiness course, and reworked it more towards figuring out your personal mission, vision, values, your plan, and the habits that you need to achieve the things that you set out achieving. I turned this into a group coaching program. The reason why I did this was, another thing that bothered me about my old course, it was a pre-recorded video course. Only 7% of the people who bought the course completed the course, which drove me nuts because I want to have an impact. It was not about the money. I want to have a positive impact in as many people as possible and improve their lives. It bothered me that people didn’t complete it and I thought, “My course must suck because nobody is completing it.” I looked into the market and it turns out that it’s a normal completion rate. Ten percent is normal on do-it-yourself courses.

I switched to this group coaching thing and it’s worked well. We have a 94% completion rate on the course. I’ve seen phenomenal results. I couldn’t find a good platform that made the delivery of the coaching of the group coaching easy for me. There are a lot of platforms out there that help you to attract business, landing page builder for coaches, but nothing that ticked all the boxes for me. I asked the CTO of one of our businesses to build me something. One thing led to the other and we built something cool. It worked great for us on Managing Happiness.

I went to a friend of mine, Todd Herman, who’s a coach in the United States. He wrote a book, The Alter Ego Effect. I told him, “I’m not a coach and I built this coaching thing. Could you give me some feedback on what we’ve built here?” He loved it and said, “It’s amazing. I want to invest. I want to be part of this. Let’s grow this big.” I said, “Sure. Let’s do it.” We bought the domain UpCoach.com and moved the codebase over there. After a year of development, we’re here in live and pushing this.

Thanks for that great summary. There is so much that you have packed into your life. I’ve got some questions I definitely want to ask, but I wanted you to keep flowing with it. Where do I start? I suppose the first thing is, what was eCommerce like back in 2009 versus what it’s like now? You’re active in the industry with LTVplus.com. What have you seen as some of the biggest differences? With COVID, I suppose it has put a lot of fuel on that eComm fire.

Back then, it was a newer thing. It’s random how I got into this business in the first place. I had this support business and we were maintaining the technology of small and midsized businesses. It’s like their in-house servers and workstations back then when servers were still somewhere in the basement and not somewhere in the cloud. I’ve been doing this for a while. One of my customers was the biggest hookah, an Egyptian, or an Arabic water pipe manufacturer in Europe. He was persistent and annoying. It’s like, “Come on, let’s do something online. I have no idea about this tech stuff. Help me sell my stuff online.” I did it to shut them up because he was persistent and annoying. This exploded. It hit a nerve. I was like, “Shut up.” Nobody had good pictures. Nobody had multiple pictures. Everybody had poor service for customers. This took off. I shifted into this realm.

Back then, there was no social media. I could not do any AdWords or I could not buy traffic in a traditional AdWords. I could not buy traffic from Google because they said, “People could consume drugs and also tobacco. You can’t do this.” I had to focus only on SEO and posting in forums. It’s a different game back then. Now it’s different having social media to drive traffic and then being able to buy ads left and right.

I can only speak for the countries that I work with. It does seem that there are more and more goods traded. I heard that Warren Buffett bought into a lot of the railway infrastructure in the US with the view that more and more parcels were going to get transported around the US due to eComm. For you, with the clients that you’re serving, do you see a massive increase at the moment in demand?

BLG 242 | eCommerce Evolution

eCommerce Evolution: COVID accelerated technology or our behavior towards digital. Within six months, we accelerated 10, 15 years.

 

It has been crazy especially in the States with the lockdown. This whole COVID thing accelerated technology or our behavior towards digital. Within six months, we accelerated 10, 15 years. Even grandmas know what a Zoom call is now. Everybody orders stuff online because it’s easier and more convenient and safer. You guys can only leave one hour per day. A long shopping spree doesn’t work so you get everything online.

For me, I’ve been playing this work from home for several years. Zoom, I was one of the early adopters. Where do you see going with the platforms? What do you see is the next step in technology to make it even better? You assume it’s okay, but it’s not ideal. Where do you see that from your developer and software background?

In a sense of remote work or video calls?

Video calls, remote work, I’m assuming there’s going to be a whole host of startups that go in to double down on this.

There’s an incredible amount of tech out there that wants to solve the remote working wave. A friend of mine is in this area and they saw an insane amount of growth because everybody had to work from home immediately. There’s been a lot of development. The standards like Slack, etc. Some people try to innovate on this model. There are a lot of moving parts. What we are using is Time Doctor, which allows you to track people’s work behavior from home to monitor if they’re putting in the work and also for security compliance reasons. It takes a screenshot every minute or so off their screen to make sure that nothing shady is going on. There’s a giant amount of tech out there to enable remote work.

One software that we’re using, it’s still in beta, is called Grain.co. I don’t know if you’ve come across that.

No.

What it does is it records a Zoom call. At the end of the call, it gives you a full transcript. It’s not word-perfect, but a full transcript. You can grab any section and you can send that section as the video. For everyone, it’s only Mac at the moment. It’s not PC. I’m loving it. There will be more and more stuff that comes out there. We’ll go into the Build section, which we have already gone into, which is great. This is a good free-flowing conversation. The platform, UpCoach.com, tell me a little bit more about what it is. Coach is a great way of describing who it’s for, but a little more specifically on the problems that it solves.

Podcasting is exploding because it’s the perfect way of getting in front of an audience or building an audience and building a community. Click To Tweet

It helps you to deliver your coaching program in a different way. One key thing with group coaching also, it brings a lot of transparency to the game. For example, we have a group, Habit Tracker. You can see everybody’s house on the group. You can see how everybody else is doing with their habits with their to-do’s, how far they are in the progress with working through the content that you provide. This creates positive peer pressure. You don’t want to be the one who’s not pulling your weight, not doing what you said that you’re going to do.

It’s something that helps translate. We also have an interactive agenda in there, which is helpful on the Zoom call when you have this agenda that you can walk people through. It helps you to put your coaching business on rails. Having the program and they’re having the agendas in there. UpCoach, once you have this in there and if you run it a bunch of times, you can bring in sub coaches who are teaching your program. You have ways to monitor if they’re doing a good job or not. In summary, it’s helping you to deliver better group coaching and one-on-one coaching.

Did you look at any existing tools? Todd has been in the game for a long time. What were some of the tools he was using? He’s now shifted to UpCoach.

Todd is using Thinkific, but there are a lot of course platforms out there. We don’t want to compete with them. They’re more a library of content that people can consume. In the coaching space, you don’t want to offer somebody this crazy amount of content. You want to specifically say, “This is important for you. Watch these two videos.” Not all one random with a huge library. Being able to hold them accountable and doing it.

Tony Robbins had a huge webinar, probably, there were 250,000 people on it. I personally didn’t think much of it. He talked about having a coaching platform as part of his offer. Have you seen or heard of anything about that?

I have not seen that. I would be curious to check it out to get some ideas.

I’ll post this or I’ll dig up the webinar, etc. For me, personally, I use Slack and Asana as my go-to tools for running my masterminds in my communities. Slack has always been a bit of a pain because data has disappeared. It shows me a little wheel. They don’t give you any notice, it just disappears. I’ve got my team remembering what they’ve got to take out. I know it doesn’t sound much but $8 or $10 when you’ve got hundreds of people in your membership, it soon adds up.

People have to log into multiple platforms and have to learn multiple platforms, it gets cumbersome for the coachee versus having everything for the delivery of your coaching together in one platform. It makes a huge difference. Also, we have chat functionality. It launches soon. You can have conversations with the people in your group and on the platform as well. The habit tracker is also part of it because you always want to get into the habit of using a platform on a regular basis. This combination of the content, the chat with other people, the habit tracker, and the to-do’s in there makes it more likely that people adopt this tool and use it on a regular basis.

BLG 242 | eCommerce Evolution

People have to log into multiple platforms and have to learn multiple platforms, it gets cumbersome for the coachee versus having everything for the delivery of your coaching together in one platform.

 

You’ve got a 94% completion rate, which is outstanding. Seven percent is the quoted number. Someone once told me, realistically, it’s closer to 3%. Other than what we’ve already talked about, tell me what you’re doing specifically to get such a brilliant completion rate.

One thing that helps tremendously is we have the ability to have subgroups within the group. We have accountability groups that meet once a week. We always build pairs of three. If you only build pairs of two, if somebody is sick that doesn’t show up, the other one is alone. Pairs of three works great and they meet for an hour per week and go through homework and make sure they’re on track habits. This added layer of accountability makes people grow together more. That’s one key thing. It’s also a great thing, for me, to provide value to people without being there and having to spend my time with them. Aside from using the platform and having this positive peer pressure, that’s a key element.

It’s been happening pre-COVID. COVID has sped it up. It doesn’t seem like a standalone course anymore because you’ve got to have some form of coaching component, whether it’s a Facebook group, whether it’s weekly calls, etc. Are you and Todd excited to see that ahead of time? Your timing is perfect, what you’ve launched. Could you see that trend happening earlier than what maybe someone like myself did?

With COVID? No. We’re lucky that we’ve been working on this for a little over a year. COVID was not in sight when we started building this. I’m not from the coaching space. Todd joined a few months ago and he gave a ton of input and helped us shape the business more. For example, we added the CRM functionality. That’s another key component that helps the completion rate. We have the CRM where you can see in each member, which meetings do they attend, are they done with their to-do’s, with the habits, etc. You can build these boards where the ones who are active, they’re in the green column, and the ones that are not active, you move on to the orange one. The ones that are struggling, they’re in the red one. You reach out to them and make sure they get back on track. That’s another key component that helps to push the completion rate up.

Tech business that I saw used to sell CRM. It’s a word that people get confused. Is it an email marketing? Is it a sales CRM? When you define CRM, does it do the email marketing?

Not at all. We don’t care about the marketing aspects. UpCoach is for people you coach should be in there. Everything else can be in Infusionsoft or wherever. Once you have a coaching relationship with somebody, then they should be in the platform.

The other plugins, if you’ve got an OpenAPI, how does it work with the other systems that people might be using?

We have Zapier integration that’s coming up. We only have a ConvertKit integration because this is what we’re using in-house. This will be plugged in. We also have an automation system. If somebody joins this group, it automates emails and other webhooks to automate stuff, which we’re also building out further. We will also, at some point, open up the API so people can build more integrations. It’s also like the play, we want to be standing in the middle and playing well with everybody else.

When you reach out to somebody, make this person understand how you can provide value to their audience. Click To Tweet

From my experience with sales, there are companies like Zoho or something that’s tried to be all things to all people. Like Copper, which is the sales CRM I use, it’s specific but it’s got an open API and that brings in certain native connections, but it does one thing. It sounds like this is what the one thing that you guys do and then open the API. It’s smart. I could geek out on this all day. I am cognizant of your time and mine, and particularly everyone that’s reading. A quick one around podcasts. You’ve got multiple businesses and one of them is Speak On Podcasts. What’s changing in the podcasting industry about getting on a podcast? Any trends or any tips you could give us?

Podcasting is exploding because it’s the perfect way of getting in front of an audience or building an audience and building a community. I used to go to a lot of in-person events. I used to travel at least one week out of a month somewhere. This has all gone. It’s an excellent way of connecting with people. Podcasting will grow much bigger than it already is.

Someone said that there are 2.5 billion websites in the world. You may know a more specific number, but that’s what I saw. There are one million podcasts. If you think about it, every business has a website. We’re still completely under index for the number of podcasts. Everyone reading knows how much I love it, both consuming and putting out great content. Let’s say they can use your service, but any tips on approaching people to be a guest on the podcast?

Do your research and make it relevant. When you reach out to somebody, make this person understand how you can provide value to their audience. If you can make this clear, then it’s easy to have a conversation with this person and you may end up on his podcast.

I’ve listened to many podcasts, most of them at a 2.5 times speed. If I see something that could be tweaked or whatever, I always let the host know. On a few big podcasts, there are hundreds of thousands of downloads a month. I’ve been able to guest my clients on because they can go back through their Facebook Messenger and see the value that I’ve given over time and build that relationship. Jordan Harbinger is an example. He was recommending my book because of all the value I’ve given. I completely agree with that from you.

Before we go into the next section, the first thing is you can go to UpCoach.com. You can get all the information there. We’ll talk about a fantastic offer that is available at the end. Before we go on the Live section, I’d like to talk to you about a quiz to help you work out if you’re running a profit machine or a sweatbox. Go to PaulHigginsMentoring.com/quiz and answer the questions in less than five minutes. You will be placed in 1 of 4 percentage ranges out of 100. It will give you the clear gaps and the opportunities. At the end is a chance to book a free 45-minute call where I can walk you through a plan to fill those gaps. If you are in the top range, we’ll talk about your fit for being on the show, like David is. The next is habits. It’s the Live section. What are some daily habits that make you successful?

I’m a huge habit nerd. In UpCoach and Managing Happiness, I help people to figure out which habits do they want to have in their life to be in their personal A-game. For me, the crucial habits are categorized into business-related, family-related, and mind and body-related. In terms of business, planning the next day is crucial for me. The night before I sit down and figure out what’s the stuff that I want to get done tomorrow. I ask myself a set of questions. For example, if I only have four hours this week to work, normal time, what would be the stuff that I would be focusing on? All the noise falls away and I’m focused on the stuff that matters. I always eat the frog to figure out which of these tasks on my to-do list is the one that I least likely want to do and then I’ll knock this one out first. It’s the first thing I’m doing. This is a superpower for me. I wake up in the morning and look at my list and I go. There’s no procrastination. There’s no going back and forth. I know exactly what to do. Planning the day and eating the frog.

Inbox Zero is something that’s important for me to do. I want to get rid of all my emails in my inbox, either I delegate the archive or get them done so it’s only the stuff that I still have to work on is in there. This is also my early warning signal, like the canary in the coal mine, that shows me if I’m too overwhelmed or overworked because I’m not doing Inbox Zero for over a week and then I know I have to readjust some things. Otherwise, I’ve run out. In terms of family, I walk the dogs at 7:00 AM. If I walk them later, they start to tear the garden apart and this upsets my wife.

BLG 242 | eCommerce Evolution

Tiny Habits

Do you walk them all at once or do you have multiple walks?

I can walk seven of them at once. The big one, he’s incredibly strong so you can only walk by himself. I have on there Emma time and Yurda time. Emma is my dog and Yurda is my wife, to be conscious that I spend quality time with them every day. I enjoy working a lot and I easily forget, it’s like, “It’s late at night. I didn’t spend time with them.” It’s like a little reminder for me to be mindful of this. Mind and body yoga and meditation, it’s important for me to do this every day in the morning. It’s like taking a shower for your brain. You have to do this every day. Otherwise, taking a shower once and expecting that you will be okay for a week, it’s not realistic. I do this on regular basis. No food after 9:00 PM. It’s not necessarily about weight. If I eat after 9:00 PM, I get this energy boost and then I will not go to bed until 1:00 or so. My morning routine suffers when I’m not getting up at 5:00 AM.

It’s crucial to work out on a regular basis. I work out five times a week, six times a week. We’re not born to sit at a desk all the time. We need to, or at least I need to, get my body moving to get rid of stress hormones, colds or whatever. I feel much better when I work out on a regular basis. Visualization and gratitude, I usually visualize after meditating my goals and what I’m doing. Gratitude is what I pick up every morning. I go through things I’m grateful for and it has a crazy impact on my life. I highly recommend this. Maui habit, which is from BJ Fogg, from the book Tiny Habits. It says there that every morning when you get up, you stand up and say, “Today is going to be an awesome day.” Even though it sounds ridiculous, but do it and test it out. It has a profound impact.

I do that soon as the alarm goes off. I’m awake before the alarm, I’m going to get out of bed. I stand up and say, “I’m going to have a fantastic day today.” I love that one.

The last one is to track what time I’m getting up, to make sure I’m staying consistent.

It’s some magical habits there.

By the way, if you want to use a free habit tracker on ManagingHappiness.com, you can sign up for the free habit tracker. There’s also a mini-course on habits. If that is something that is of interest to you, go there and check it out.

That’s ManagingHappiness.com, I’ll be straight into that. I use something called one. I’d love to see your version of it because I’m a huge habit tracker. Also, James Clears’ Atomic Habits, that whole philosophy. If Yurda is reading, what would you like to say to her about the support she’s giving you?

The old way of doing business is to increase shareholder value. The new way is taking care of all stakeholders, employees, suppliers, customers, the planets, and your community. Click To Tweet

Without her, I would be screwed. I’m grateful for everything that she does and that she’s such a strong personality. Iron sharpens iron. If you have a partner who says he has everything, it doesn’t challenge you, then it gets dull. You have to challenge yourself and to grow together. I’m grateful for everything that she has put up with. She has made a much better person than I used to before I met her. We had our wedding anniversary. We’ve been together for a long time. I’m grateful for her.

The next section is the Give section. What’s a charity or community that you’re passionate about and why?

We have eight dogs. I’m passionate about animal rights. I’m also a vegan. I’ve been a vegetarian since I’m eighteen. I’ve been vegan for several years. Animal rights is something. This may sound controversial, but I’m not a big fan of supporting charities, especially nonprofits because they always feel like it’s a car without an engine. Somebody else has to push it. I like to have an impact myself. We rescue dogs. We get dogs out of the shelter and then we send them to Germany. We find people who are willing to take them in. This is something we’re doing. The big picture thing that we’re doing is we want to build an eco-village where we’ll find ten families to get a house. We’re looking for a piece of land that we’re going to get to ten families to buy into this with a large garden, being self-sustaining with a community kitchen and a cook in there. It’s like a way of living more mindfully and connected with nature. That’s another thing that I’m passionate about.

I’ve got a friend who’s doing a similar thing in Indonesia. I’ll have to introduce you. The last section is the Action section. I’ll ask you some questions and get a rapid-fire response. The first one is, what are your top three personal effectiveness tips?

I mentioned it in my habits. Plan your day. Use the Bullet Journal. If you don’t know what it is, go to YouTube and search for Bullet Journal Beginners and it explains how the Bullet Journal works. It works amazing. Working on a regular basis, it’s also important for being on your A-game. Maybe something that I haven’t mentioned is breathing. There’s a TED Talk about coffee, water, and whiskey breathing, how you can use breathing to either stimulate yourself to wake up, how to calm yourself down, or how to breathe properly. Go to YouTube, TED Talk water, whiskey and coffee breathing. You’ll enjoy this.

What tech is essential for running your business?

The Google Suite, G Suite, is amazing. Google Docs and Google Sheets, etc. It works well and seamlessly. UpCoach.com, we also use to run our internal meetings. It’s something essential for us. Another tip, if you run a business and you haven’t read Traction: Get a Grip on Your Business by Gino Wickman, which teaches TEOS, The Entrepreneurial Operating system, do yourself a favor and read this book. It made a crazy impact on my life.

I listen to the audio every six months. I fully support that one. What’s your best source of new ideas?

BLG 242 | eCommerce Evolution

Traction: Get a Grip on Your Business

It’s probably masterminds. I’m part of a bunch of masterminds. Before COVID, going to conferences and meeting other smart individuals, I’m having this change of scenery. Being around smart people and chatting with them, this is where I get my best ideas.

Quickly on that, I do miss flying. I haven’t been able to fly for quite some time due to my health. I used to get the best thoughts when I used to fly. I suppose it’s because in corporate I used to do it all the time. I do definitely miss that. I love virtual but I do miss the thoughts that I come up in the air. The last question is the big question. I always leave it to the end for that reason. What impact do you want to leave on the world?

I see my personal mission as a change agent who’s helping to transform individuals and organizations so they can reach their full potential and consciously live the way they desire to live. I’m doing this with my businesses and with UpCoach. With UpCoach, I can empower thousands of coaches to help millions of people. This is something that I’m passionate about. Also, coming from a book called Conscious Capitalism, the old way of doing business is the business has to increase shareholder value. That’s the only reason why a business exists. The new way is taking care of all stakeholders, employees, suppliers, customers, the planets, your community, etc. If you do it this way, then you’ll have a positive impact with your business in the world.

As I enjoyed my first conversation, I have enjoyed this. The great thing is that we’ve got to share it with all of you reading. I’m happy that you’ve been part of this. You can find out more at UpCoach.com. There’s a special offer. There is some founder pricing. The entry package is normally $99. Now it’s $39. The top tier is normally $499, it’s down to $199. I’ve seen the platform. Having to run masterminds and being a coach myself for years, it’s fantastic. Like anything like this, like Grain, Zoom, Slack, they all started as small, and then the snowball got rolling. This is going to be definitely one of those. Also, ManagingHappiness.com, remember to go in there and you can get that free habit tracker that David mentioned. David, it’s an absolute pleasure having you on the show. Thanks for sharing so much wisdom.

Thank you for having me on, Paul. I enjoyed it.

Thank you.

What an amazing and unassuming person David was. I love this interview. This is one I’ll read again and again. I’d love to know what was your biggest takeaway from David, there were many of them. Please share on your socials, mentioning David and UpCoach. If you believe someone you know would benefit from the show, please share. They will love you for it. If you are running a profit machine or a sweatbox quiz, fill out PaulHigginsMentoring.com/quiz. Please take action to build a profitable and sustainable business. Stay well.

Important Links:

About David Henzel

BLG 242 | eCommerce Evolution

David Henzel is the CEO of Upcoach and a veteran entrepreneur who has been building in the saas and e-com space for over 20 years. He had multiple exits including MaxCDN.

His passion is to help individuals and their organizations reach their full potential.

Aside from Upcoach he has a small portfolio of companies including LTVplus, (Outsourcing for e-commerce) TaskDrive (Sales Development) Shortlist.io (SEO Agency), Speak On Podcasts (PR Agency), 50saas (Laravel app Marketplace), and his passion project Managing Happiness (Peak Performance Group Coaching for entrepreneurs)

Connect With Paul and Build Live Give

Thank You for Tuning In!

If you want to break through all the noise on LinkedIn and reach your ideal client without creating loads of content or breaking the bank on ads – go to blgclick.com to learn our three secrets.