Whilst you may get that Linkedin is THE social platform to connect with professionals, you may not know how to create a powerful Linkedin profile. Let’s change that, shall we?
Are you, like millions of others, trying to look more competitive to prospective employers? Do you want to ensure that your skills stand out amidst the smattering of other competitors in your job market?
Perhaps, you want to reach the right people, or you want the right people to reach you. With a LinkedIn profile, all of this is quite possible.
If you’re asking how, or if you’ve never heard of the networking platform LinkedIn, we’ve got an absolute lightning bolt of an interview with a woman named Bonnie Power, a woman with a thunderous reputation in the world of job networking.
We’ll highlight the important points of her interview, all of which will relate to building a LinkedIn profile with the power to make your skills stand out like stars against a black sky.
Bonnie is a diversely reputable figure in the world of career enrichment and job networking. She’s got a lot to say about building an exciting and useful LinkedIn profile.
Before we head into everything Bonnie has to say, it would help to know a little about LinkedIn, and what we, as humans, can do with the site.
- LinkedIn is a site where professionals can connect with each other.
- Microsoft acquired LinkedIn in June 2016, for $26.2 billion.
- Every second, two new members join LinkedIn.
- As of 2016, 7 million Australians are on LinkedIn.
Now that you have an idea of what we’re talking about, let’s dive into what Bonnie Power has to say about optimizing your LinkedIn profile for career success.
In particular, we’ll listen to Bonnie’s thoughts regarding the essential components of a superb LinkedIn profile, as well as several marketing strategies that new and old LinkedIn users alike can use to boost their client connectivity.
Top 10 Elements of Powerful LinkedIn Profile
Successful job networking on LinkedIn doesn’t happen overnight; it’s a multi-step process that can be easy, but takes patience, perseverance, and attention to detail.
The following ten steps will make your LinkedIn profile more pronounced, easy on the eye, and insanely professional. Here’s where to start:
- Profile Picture: Your photo is, often, a prospective employee or client’s first glimpse at who or what you are. A professional appearance is an absolute necessity.
As Bonnie says, it also needs to be “engaging, warm and captures the essence of who you are”.
- Headline: The next item you have to bring your attention to is your headline, or sales pitch. Bonnie says:
“Your elevator pitch explains what you do in 140 characters “I help <target market> with <insert your line of expertise> so they <outline their key goal or how you overcome their problems>” or use keywords” .
- Contact Info: Next, focus on keeping your contact information, such as your phone numbers and email addresses, easy to see and up to date.
Bonnie even says LinkedIn “can use a VA to monitor and manage emails” from prospective clients, connections, or employers.
- Occupation: Your industry, or the professional occupation/niche you reside in, needs to be the next pertinent area you address on your LinkedIn profile.
On this, Bonnie says to “choose the one that your clients would choose when they are searching for someone who offers your type of services”.
- Relevant Location: After you detail your professional capacity(ies), embolden your profile with a location that’s easy for you to meet, face to face, with prospective employers or clients.
As Bonnie says, you should pick a spot “where you’ll be happy to meet your clients on a day to day basis”.
- The Summary: Once prospective clients, connections, and other LinkedIn users get past the surface of your profile, they’ll start to dig deeper. Here’s what Bonnie had to say about the next section, or your profile’s summary section: “
“First two lines should be really compelling since that is shown as the rest is hidden; only 2000 characters – include keywords, get to the point and use an engaging tone (provide a snapshot of what you do and why you do it, outline what results you’ve delivered, show what your previous clients say/testimonials, list your contact details”
- Employment History: Next, you’ll want the employment section of your profile to highlight a number of specific things. As Bonnie says:
“Describe the results you generated for your clients, outline the key job functions you took responsibility for, mention the industries and/or the clients you worked with”.
She continues by saying:
“Use monetary value to describe projects and percentage to describe the value you delivered”.
- Endorsements: Skill endorsement is the next crucial step to building an outstanding LinkedIn profile. Bonnie Adds:
“Rearrange skills in order of relevance, add and delete skills when necessary”.
- Recommendations: Bonnie recommends that your profile has 3-10 professional recommendations on it. By doing so, you’re reinforcing your professionalism both in your career or trade and on the networking site.
Bonnie has several words of advice when it comes to asking for professional recommendations:
- Call or email to ask your client for a recommendation.
- Once he/she responds, log into your LinkedIn profile and scroll down to the button on the right of your profile picture.
- Click the “Ask to be Recommended” button on the drop-down menu.
- LinkedIn will ask you to answer several questions and to fill out several bits of information.
- Finish the form and click the “Send” button.
Finally, you’ll want to optimize your media portfolio. This means you’ll want a well-picked background image, videos that help prospective clients understand your skills, and 2-3 client testimonials.
The ten aforementioned tips will help you optimize your LinkedIn profile to its maximum potential. Both new and old LinkedIn users can benefit from these points; nobody’s perfect!
In addition to these ten fantastic tips, Bonnie Powers also shares her knowledge of the top five LinkedIn marketing strategies.
Top 5 Linkedin marketing strategies
1. The Curiosity Ignitor: Simply view someone’s profile; this view will be tracked by the said person’s profile.
Try to view a profile of someone who you think is in reach of your skill set or skill sets.
2. The Thought Leadership Platform: LinkedIn isn’t just a website with a cluster of talent profiles – it’s also a social media platform.
Try sharing your thoughts by posting 1-2 articles per month on Linkedin’s publishing platform Pulse on subjects you’re passionate about (relating to your occupation/skill set, of course).
We had some great success ourselves on Linkedin Pulse with in-depth articles like this one.
3. The Curate and Share Strategy: What good is sharing your handwritten thoughts if you aren’t the best writer?
Try sharing relevant materials/articles from notable, reputable, relevant websites.
4. The Direct Approach: Reach out to desired clients by personally messaging them
5. The Giving In Groups Approach: Endorse others in similar fields while getting them to endorse your skills. This helps not only yourself but others with skills like yours.
It’s best to use at least two or three of the marketing strategies, but why not use all five of them?
That’s all we have for now, folks. Using Bonnie’s unique and innovative profile building and marketing strategies, you’re well on your way towards LinkedIn stardom.
Want to connect on Linkedin? Go here.