Straightening the Route from Lead to Sale

Today’s customer journey is complex, making it challenging for you to move from lead to sale. It’s increasingly difficult to keep your customers engaged in the sales cycle, and personalization goes out the window. Yet it’s the personalization that is your most potent weapon – it’s what makes you and your product or service unique.

Luckily, sales acceleration software is available to improve your sales muscle and help you on the way to make 20k a month in revenue.

Why do you need sales accelerations tools?

Sales teams are blessed with the availability of huge amounts of data today. To take advantage of this, salespeople must use sales enablement tools. These provide fast access to the data and marketing material needed to sell well.

For example, your sales CRM (Customer Relationship Manager) is ‘technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.’

The best sales acceleration tools help you to move customers through their buyer’s journey faster. The tools and technology used take sales enablement to another level, helping you to sell faster and boost revenues. But not at the expense of great customer relationships – sales enablement and acceleration tools help to develop your customer relationships.

Examples of the best sales acceleration tools

Anything that helps you to connect more seamlessly with customers could fall into the definition of sales acceleration. Ideally, the technology you use will deliver data that gives you valuable insight to your customers. Insight that you can use to engage your customers more meaningfully.

Examples of sales acceleration tools include:

Email – way faster than snail mail, of course, but also offers the potential of automation within your marketing process. Using systems like Active Campaign, Ontraport, or Infusionsoft to automate marketing, allows you to segment, nurture, and communicate with leads based on their unique preferences.

Lead databases – help to qualify leads and connect them to your CRM, enabling you to convert more customers faster.

My favorite lead database is Leadjet. I use this to link leads from LinkedIn to my CRM system. It logs my prospects, integrates them into my CRM, and enables me to automatically send personalized marketing content to each lead. The result is that all the cumbersome and repetitive tasks that I used to do manually are now automated. I can collect leads and market to them in a fraction of the time I used to spend, and it provides a much more satisfying experience to my customers.

Meeting and follow-up tools – if you’ve had customer meetings and then struggled to package all the main points for follow-up, then this tool will make your life so much easier. I use Grain.co – a sales acceleration software that records online video meetings, produces transcripts, and lets me edit to highlights that I can share with my team.

Real-time communication tools – while email offers a host of advantages, it’s not as fast as real-time communication. Many task management tools include messaging apps, but there is also SMS, WhatsApp, and instant messengers that allow you to connect immediately to salespeople and customers.

CRM – I’ve touched on the benefits of using a CRM in this article. It wouldn’t be complete without me expanding. The CRM that my sales acceleration software integrates with is CopperCRM. This incredible piece of kit includes features such as:

  • Task automation
  • Bulk email
  • Visualized sales pipelines
  • Reporting
  • And much more

It’s easy for my team to access, especially my virtual sales assistant (VSA).

Sales acceleration software – the final word

To save 50% of your time, you must delegate effectively. You’ll need to figure out what to eliminate, what to automate, and what to delegate. Sales acceleration software is key in this process. It’s a crucial piece in the puzzle that allows you to:

  • Reduce time to follow up, qualify, and prospect leads
  • Improve team communication and coaching
  • Improve customer insights
  • Align marketing with sales
  • Improve sales processes, productivity, and revenues

In short, the best sales acceleration tools shorten the customer journey from a meandering, convoluted, and complex route into a straight line – the fastest route from lead to sale.

Want to know more? Then register for my next free webinar detailing ‘How to Quickly Scale & Escape a Referral-Only Business’.

Publish Date:3/12/2021 12:00:00 AM
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Straightening the Route from Lead to Sale
Today’s customer journey is complex, making it challenging for you to move from lead to sale. It’s increasingly difficult to keep your customers engaged in the sales cycle, and personalization goes out the window. Yet it’s the personalization that is your most potent weapon – it’s what makes you and your product or service unique.
Luckily, sales acceleration software is available to improve your sales muscle and help you o…

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