Take Advantage of the Latest Trends in Media Planning Software

Media planning software is essential to anyone in digital marketing. It helps in understanding how people consume digital content and helps in creating personalized content that will be more likely to keep your audience engaged through effective media planning.

Media planning software has also undergone a profound change. Though traditional media planning tools like Google Analytics and Adobe Site Catalyst continue to exist, there are new digital media planning tools that will blow your mind. They offer more advanced features, such as integrated ad management, personalization, data visualization, smart targeting, and interactive dashboards.

The best media planning software is highly compatible with the latest digital advertising platforms and offers easy-to-use features that make it easier for you to create your own content strategy. Here’s our pick of them, in alphabetical order. Simply click on the media planning software name to visit each website and learn more.

Bionic Media Planning Software

Award-winning media planning software, Bionic is a Cloud-based service, with plenty of training available via live online, webinars, and documentation. It provides a host of features, including analytics, campaign management, and tracking, collaboration tools, and document management.

It’s very adaptable to needs, though it can sometimes be slow. You can set up in a day. The cost is $195 per month per user.

BluHorn

A user-friendly experience, which provides easy-to-use media planning and campaign tools. It’s easy to import and export data, and the software integrates with many other tools that you are likely to use. It provides goal setting, campaign tracking, presentation tools, spends management, and marketing calendars among many other features.

You can take advantage of a free trial before committing to the $199 per month subscription.

HubSpot Social Media Software

Another service hosted in the cloud, HubSpot integrates well with social media the HubSpot CRM, an email marketing to give an enviable range of campaign automation. It’s especially powerful for sending emails, though its graduated pricing, which starts at $50 for 2,000 emails may end up as expensive.

The Professional Plan costs $800 per month. You’ll love the web-based editor and email templates, and HubSpot’s workflows deliver automated messaging dependent upon the recipient’s actions.

MarketPlan.io

Available as a web-based, cloud service, MarketPlan.io offers pricing per feature starting at $19. You only pay for what you use. The features available to you include media planning, marketing calendars, collaboration tools, road mapping, and project management.

With a suite of video tutorials, you’ll find the system easy to use, and you can chat to your entire team inside MarketPlan.

Nielsen

Nielsen is designed for agencies, media owners, advertisers, retailers, and manufacturers. Like Bionic, Nielsen is a cloud-based service. It provides you with a host of tools, including analytics, campaign management and tracking, performance metrics, media planning, and project management.

There’s no free trial with this software, and you’ll need to contact Nielsen for their current pricing.

Percolate

Percolate is used by some of the world’s biggest companies, like UPS, American Express, and Rockwell Automation. Available in the cloud, web-based, and SaaS, as well as mobile, the support available is among the best of all providers. Support channels include chat, phone, and email. The same can be said of the training: in-person, live online, videos, webinars, and documentation.

Percolate is part of the Seismic platform and allows you to create, distribute, and monitor your social media marketing seamlessly.

Slope

A project management tool for creative and marketing teams, with pricing starting at $15 per feature and offered as a cloud-based service. Slope makes it easy to collaborate across your team, helping to eliminate miscommunication. Its suite of features includes file sharing, brainstorming tools, customizable templates, and campaign management.

SRDS

SRDS has more than 80k subscribers, with more than 600k engagements each month. It offers amazing data access, helping you make better media planning decisions. Its comprehensive features, together with its training and customer support, make this an exceptional one-stop-shop for your media planning needs.

Wrike

Wrike is a leading project management software, used by thousands of companies worldwide. Its social media planning template makes it easy to plan and manage campaigns, with a dashboard to monitor progress. The template providers a system to drive media planning outcomes, and immediately visualize progress.

You get easy-to-follow instructions, helping you to create your social media campaigns as projects. Add a few widgets to monitor results. Wrike is easy to set up, and you can try it before you buy with a 14-day free trial.

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Publish Date: 11/8/2021 12:00:00 AM
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Take Advantage of the Latest Trends in Media Planning Software
Media planning software is essential to anyone in digital marketing. It helps in understanding how people consume digital content and helps in creating personalized content that will be more likely to keep your audience engaged through effective media planning.
Media planning software has also undergone a profound change. Though traditional media planning tools like Google Analytics and Adobe Site Catalyst continue to exist, there …

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